How to compete with a super bowl ad


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How to compete with a super bowl ad

  1. 1. How To Compete With a Super Bowl AdThis year, a Super Bowl 30 second spot will cost about $3.5 Million in good, old-fashionedAmerican greenbacks. So if you don’t have that kind of bankroll, how do you compete? With asecond screen. With the prevalence of smartphones, it seems that this year, you can finally getsome attention during the big game, by targeting the one thing folks will have in their handsmore than chips and salsa… their cell phone. With so much smack talk going on, “OMG did yousee that?”, Facebook banter and Tweets, the opportunities are ripe for mobile advertisers.I recently read an article by James Macdonald in which he wrote:“With all its amazing “hoopla” and extravagance, the Super Bowl is a great example of howinformed marketers are grabbing the eyeballs that TV previously owned. A recent survey byHarris Interactive shows that 60% of mobile phone users also plan to use and view their phonewhile watching the game.The research shows this will be particularly true during advertising breaks and the halftimeshow, when brands are really looking to make their impact felt. So how should marketers react tothis trend?Simply, they need to think beyond TV. It’s no longer a simple game of who has the best TVcommercials, as other communications channels increased their relevance and consumerimpact.”
  2. 2. Of course. As any smartphone user will tell you, they feel naked without their phone. For thoseof us that are super connected, it’s a great way to advertise as we’re constantly checking email,text messages, updating Facebook, Twitter, commenting on this and that, and browsing thenet. It won’t be uncommon for folks to post “Best commercial ever!” or “Suck it Giants!” duringthe Big Game on their Facebook page or Twitter feed. It also won’t be uncommon for people tocheck stats, order pizza, or google Jean Pierre-Paul. This is where mobile advertisers can cashin. I didn’t have access to a computer during one of the games this year, so I google’d my localPapa John’s, clicked on their Yelp page and called them. The ads on that page were seen and ifthey were relevant and/or intriguing, I would have clicked on them. Multiply that by the 60-some millions of people who will use their phones during the game this year, and it’s easy to seethe draw to mobile advertising.Macdonald goes on to write:“Despite mobile advertising accounting for a greater percentage of brand spend today, this yearalso marks a milestone where, from a marketer’s perspective, TV and mobile devices are actuallyconverging. Rich media creative experiences, delivered on a mobile device, enable brands tocompliment and further engage audiences on the touchscreen.The unique interactive characteristics of mobile technology and their ability to track hard metricsand softer metrics linked to engagement, delivers a compelling alternative to TV advertising forbrands. For consumers, this means mobile ads now incorporate a broad, creative and engagingselection of added value content, including video, gamification and a lot more interactivity.”With smartphones improving every year, mobile is going to be an integral part of reachingcustomers in the future. If it wasn’t for articles like this, and faster browsing speeds, my mobiledevice might just be the only device I need to connect to cyberspace (yes, old school term, andits still relevant). You think mobile advertisers see this trend? You betcha.About WheresBigFoot: WheresBigFoot is a part of Global Internet Marketing Companyspecializing in SEO web marketing and Pay per Click Advertising. Sign up an account today toadvertise your website. Learn more about WheresBigFoot by visiting us at Paid Per ClickAdvertising, PPC Search Engine and Search Engine Web Marketing