Ihfc accessories breakfast oct 21

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Ihfc accessories breakfast oct 21

  1. 1. Overview presentation for IHFC Accessory Breakfast Meeting 10-21-13
  2. 2. About Whereoware  Founded 1999  Leading digital agency for home décor and giftware industry  150+ successful installations / engagements  Creating better and more personalized online experiences
  3. 3. Great companies
  4. 4. Digital the wrong way
  5. 5. The right way Judy Smith Jsmith@gmail.com Visited the candle holder page 3+ times Last visited 5 days ago Has never ordered
  6. 6. Personalize your website
  7. 7. Personalize your email
  8. 8. Get specific COMPANY X Match each Customize each customerto the email to the products – only individualyou know they want. showing products you know your they want
  9. 9. Use your data!
  10. 10. Proof • 70%+ of Internet Retailer Top 500 use personalization • 54% of retailers reported a rise in AOV over the last year through the use of recommendation engines • 49% increase in open rates • 60% increase in click through rate • 300% increase in conversion
  11. 11. Keeping score
  12. 12. Q3 round up • • • • Site visits: up 7% Logins: up 16% Revenue: up 9% Average order: up 4.1% • Mobile traffic: up 86%
  13. 13. Overview presentation for Thank you! Eric Dean edean@whereoware.com 703-587-7177

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