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Analytics for Product Listing
Pages
What can be measured
• Product category
• Product sub-category
• Product brand
• Product name
• SKU
• Variation – size, co...
How to Evaluate
• Style comparison Visit intent
– Add to Basket
– Product View
PLP PGP PCP
Gotcha’s
• Out of stock
• Promotions
• Image request
– Browser URL lengths
• GA
– 500 hits per session
• Server calls £££
Summary
• Visit intent
• Capture page state
– Style, Filters, Sort, Mobile etc
• UI limitations
– Too many variables
– Exp...
Analytics for Product Listing Pages (PLPs)
Analytics for Product Listing Pages (PLPs)
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Analytics for Product Listing Pages (PLPs)

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This is a presentation completed by Alec Cochrane and Kelly McClean at the London Digital Analytics meetup group in September and then again at MeasureCamp7. See http://www.whencanistop.com/2015/09/analytics-of-product-list-pages.html for full write up

Published in: Data & Analytics
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Analytics for Product Listing Pages (PLPs)

  1. 1. Analytics for Product Listing Pages
  2. 2. What can be measured • Product category • Product sub-category • Product brand • Product name • SKU • Variation – size, colour, weight • Price • Quantity • Promo code • Stock availability • Recommendations • Order ID • Expanded view / Rotated view • Quick view • Product impressions • Product clicks • Product detail views • Product adds • Product removed • Wish list • Filters / Refine by • Product position • Comparison • Sort by • Grid view / List view • Page x of xx / Show all • Infinite scrolling • Customer rating
  3. 3. How to Evaluate • Style comparison Visit intent – Add to Basket – Product View PLP PGP PCP
  4. 4. Gotcha’s • Out of stock • Promotions • Image request – Browser URL lengths • GA – 500 hits per session • Server calls £££
  5. 5. Summary • Visit intent • Capture page state – Style, Filters, Sort, Mobile etc • UI limitations – Too many variables – Export into R, SAS, SPSS, etc

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