Milwaukee Bucks Social Media

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Milwaukee Bucks Social Media at Social Media Rockstar 2 in De Pere on June 2, 2011

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  • The way fans interact with our brand has changed dramatically over the years. Fans and consumers have the opportunity to engage much deeper with brands. They have input. What once was a monologue is now a dialogue. Live Chat. Marketing is reaching communities.
  • Importance of Fan Acquisition. Each of you act differently with each of these mediums.Solar System – everything revolves around Web.Fish where the fish are, lots of existing communites.
  • Milwaukee Bucks Social Media

    1. 1. MILWAUKEE BUCKSSocial Media<br />June 2, 2011<br />
    2. 2. MARKETING EVOLUTION<br />Two-Way (dialogue)<br />One-Way (monologue)<br />
    3. 3. DIGITAL OBJECTIVES<br />Inform<br />Generate Revenue<br />Entertain<br />Engage<br />
    4. 4. DIGITAL TOOLS<br />Gameday<br />Enews<br />Fastbreak<br />Enews<br />PicPlz<br />Flickr<br />Eoffers<br />Partner<br />Offers<br />TwitPic<br />Apps<br />QR Codes<br />YouTube<br />Email<br />In Arena<br />Twitter<br />Foursquare<br />Alerts<br />Facebook<br />Mobile<br />Website<br />Social<br />WAP Sites<br />Myspace<br />LinkedIn<br />
    5. 5. MILWAUKEE BUCKS<br />Mike Grahl<br />mgrahl@bucks.com<br />@buckswebguy<br />

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