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'Seriously, what now?'

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The slides from my talk at Digital Shoreditch 2015.

Published in: Marketing
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'Seriously, what now?'

  1. 1. “Seriously, what now?” James Whatley, Digital Director, @OgilvyUK Digital Shoreditch 2015 @whatleydude / #OgilvyDS / #seriouslywhatnow
  2. 2. @Whatleydude #OgilvyDS / #SeriouslyWhatNow BIG QUESTION
  3. 3. DO YOU NEED A LIVE-STREAM STRATEGY? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  4. 4. DO I NEED A LIVE-STREAM STRATEGY? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  5. 5. DO YOU NEED A LIVE-STREAM STRATEGY? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  6. 6. YOU DO NOT NEED A LIVE STREAM   STRATEGY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  7. 7. LET’S TALK ABOUT WHY YOU’RE HERE @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  8. 8. WHY ARE YOU HERE?
  9. 9. WHY ARE YOU HERE? Seriously, what now?
  10. 10. WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  11. 11. WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  12. 12. WHY ARE YOU HERE? 24,100 results @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  13. 13. WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow PUT  A  BIG  FACEBOOK     THUMBS  UP  HERE  
  14. 14. TWITTER ZERO @Whatleydude   #SocialStuff  @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  15. 15. WHY ARE YOU HERE? Seriously, WHAT now?
  16. 16. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  17. 17. @Whatleydude #OgilvyDS / #SeriouslyWhatNow SOME ARE GOOD SOME ARE AWFUL
  18. 18. WHY ARE YOU HERE? Seriously, what now? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  19. 19. WHY ARE YOU HERE? Seriously, what now? I know, right? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  20. 20. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  21. 21. Quick trend review? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  22. 22. Quick trend review? It’s a bit mean but seriously, who’s going to know? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  23. 23. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  24. 24. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  25. 25. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  26. 26. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  27. 27. @Whatleydude #OgilvyDS / #SeriouslyWhatNow VIDEO CONTENT KLAXON!!!
  28. 28. @Whatleydude #OgilvyDS / #SeriouslyWhatNow VIDEO CONTENT KLAXON!!!
  29. 29. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  30. 30. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  31. 31. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  32. 32. @Whatleydude #OgilvyDS / #SeriouslyWhatNow OREO KLAXON!!!
  33. 33. @Whatleydude #OgilvyDS / #SeriouslyWhatNow OREO KLAXON!!!
  34. 34. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  35. 35. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  36. 36. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  37. 37. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  38. 38. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  39. 39. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  40. 40. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  41. 41. WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  42. 42. HOW DO YOU SPOT A POOR TREND DOCUMENT? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  43. 43. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones?
  44. 44. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources?
  45. 45. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers?
  46. 46. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples?
  47. 47. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples? What are the implications?
  48. 48. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples? What are the implications? WILL IT MEAN ANYTHING TO YOUR ACTUAL BUSINESS?!
  49. 49. WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  50. 50. ‘Can  someone  please  help  me   with  my  Snapchat  st3ateg5?’     @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  51. 51. ‘Can  someone  please  help  me   with  my  Snapchat  st3ateg5?’     @Whatleydude #OgilvyDS / #SeriouslyWhatNow DON’T WORRY
  52. 52. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  53. 53. @Whatleydude #OgilvyDS / #SeriouslyWhatNow DON’T WORRY
  54. 54. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  55. 55. @Whatleydude #OgilvyDS / #SeriouslyWhatNow DON’T WORRY
  56. 56. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  57. 57. @Whatleydude #OgilvyDS / #SeriouslyWhatNow WORRY
  58. 58. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  59. 59. DON’T WORRY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  60. 60. WORRY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  61. 61. DON’T WORRY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  62. 62. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  63. 63. @Whatleydude #OgilvyDS / #SeriouslyWhatNow WORRY
  64. 64. WHY ARE YOU HERE? THANK YOU! @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  65. 65. THANK YOU FOLLOW ME ON TWITTER FOR MORE INTERESTING STUFF AND NO CRAP TRENDS. PROMISE @WHATLEYDUDE // @OGILVYUK #OGILVYDS #DS15

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