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'Seriously, what now?'

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May. 14, 2015
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'Seriously, what now?'

May. 14, 2015
• 3 likes • 1,170 views

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Marketing

The slides from my talk at Digital Shoreditch 2015.

The slides from my talk at Digital Shoreditch 2015.

Marketing
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'Seriously, what now?'

  1. 1. “Seriously, what now?” James Whatley, Digital Director, @OgilvyUK Digital Shoreditch 2015 @whatleydude / #OgilvyDS / #seriouslywhatnow
  2. 2. @Whatleydude #OgilvyDS / #SeriouslyWhatNow BIG QUESTION
  3. 3. DO YOU NEED A LIVE-STREAM STRATEGY? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  4. 4. DO I NEED A LIVE-STREAM STRATEGY? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  5. 5. DO YOU NEED A LIVE-STREAM STRATEGY? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  6. 6. YOU DO NOT NEED A LIVE STREAM   STRATEGY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  7. 7. LET’S TALK ABOUT WHY YOU’RE HERE @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  8. 8. WHY ARE YOU HERE?
  9. 9. WHY ARE YOU HERE? Seriously, what now?
  10. 10. WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  11. 11. WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  12. 12. WHY ARE YOU HERE? 24,100 results @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  13. 13. WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow PUT  A  BIG  FACEBOOK     THUMBS  UP  HERE  
  14. 14. TWITTER ZERO @Whatleydude   #SocialStuff  @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  15. 15. WHY ARE YOU HERE? Seriously, WHAT now?
  16. 16. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  17. 17. @Whatleydude #OgilvyDS / #SeriouslyWhatNow SOME ARE GOOD SOME ARE AWFUL
  18. 18. WHY ARE YOU HERE? Seriously, what now? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  19. 19. WHY ARE YOU HERE? Seriously, what now? I know, right? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  20. 20. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  21. 21. Quick trend review? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  22. 22. Quick trend review? It’s a bit mean but seriously, who’s going to know? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  23. 23. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  24. 24. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  25. 25. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  26. 26. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  27. 27. @Whatleydude #OgilvyDS / #SeriouslyWhatNow VIDEO CONTENT KLAXON!!!
  28. 28. @Whatleydude #OgilvyDS / #SeriouslyWhatNow VIDEO CONTENT KLAXON!!!
  29. 29. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  30. 30. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  31. 31. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  32. 32. @Whatleydude #OgilvyDS / #SeriouslyWhatNow OREO KLAXON!!!
  33. 33. @Whatleydude #OgilvyDS / #SeriouslyWhatNow OREO KLAXON!!!
  34. 34. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  35. 35. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  36. 36. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  37. 37. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  38. 38. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  39. 39. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  40. 40. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  41. 41. WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  42. 42. HOW DO YOU SPOT A POOR TREND DOCUMENT? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  43. 43. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones?
  44. 44. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources?
  45. 45. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers?
  46. 46. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples?
  47. 47. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples? What are the implications?
  48. 48. @Whatleydude #OgilvyDS / #SeriouslyWhatNow Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples? What are the implications? WILL IT MEAN ANYTHING TO YOUR ACTUAL BUSINESS?!
  49. 49. WHY ARE YOU HERE? @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  50. 50. ‘Can  someone  please  help  me   with  my  Snapchat  st3ateg5?’     @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  51. 51. ‘Can  someone  please  help  me   with  my  Snapchat  st3ateg5?’     @Whatleydude #OgilvyDS / #SeriouslyWhatNow DON’T WORRY
  52. 52. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  53. 53. @Whatleydude #OgilvyDS / #SeriouslyWhatNow DON’T WORRY
  54. 54. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  55. 55. @Whatleydude #OgilvyDS / #SeriouslyWhatNow DON’T WORRY
  56. 56. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  57. 57. @Whatleydude #OgilvyDS / #SeriouslyWhatNow WORRY
  58. 58. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  59. 59. DON’T WORRY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  60. 60. WORRY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  61. 61. DON’T WORRY @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  62. 62. @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  63. 63. @Whatleydude #OgilvyDS / #SeriouslyWhatNow WORRY
  64. 64. WHY ARE YOU HERE? THANK YOU! @Whatleydude #OgilvyDS / #SeriouslyWhatNow
  65. 65. THANK YOU FOLLOW ME ON TWITTER FOR MORE INTERESTING STUFF AND NO CRAP TRENDS. PROMISE @WHATLEYDUDE // @OGILVYUK #OGILVYDS #DS15

Editor's Notes

  • Seriously, what now?
  • BIG QUESTION TIME
  • Before we get started, let’s answer the one question that’s probably been burning at the front of your brain since you first arrived at Digital Shoreditch. Hell, since the end of March even. WHY AM I ASKING THIS?
  • Because of these guys, right? Periscope and Meerkat, it is true that live stream has finally gone main stream. But let’s be clear.
  • So if you’re thinking: DO YOU NEED A LIVE STREAM STRATEGY? THERE’S ONE ANSWER.
  • No. You don’t.
    However, it might be worth reviewing your content strategy to see if it allows you to experiment with this kind of platform.
    Key things to remember:
    Is it relevant? To the brand, to the audience, to the business?
    Think of the risks involved
    What’s the objective?
    Is there someone with an installed user/fanbase that we can leverage to make our content popular?
  • But that’s not why you’re here. You didn’t come here for me to wang on about live stream strategy. So why are you here? Let me show you.
  • You’re hanging out at your office, and your boss says ‘Hey! You! You run the Twitter account. I want to know the latest cool things we’ll be doing with it in the new year, go!’
  • And you’re all like, ‘Seriously, what now?’
  • If you googled social media trends 2015 today you would pull up just shy of.
  • 25,000 results. To be precise, you’re looking at a number of…
  • 24,100 results.
  • I know, I wrote one of them.
  • It has things in there such as ‘Twitter Zero’ and when you read that, in isolation, you’re all like ..
  • Seriously, what now?
  • Like any Kanye West album, the things is with Trend documents is that
  • SOME ARE GOOD AND SOME ARE AWFUL
  • Seriously, what now?
  • Seriously, what now?
  • Let’s spend the next 12 minutes clearing out the more wankier predictions of for 2014/15 and work out what you should and shouldn’t be taking notice of. Let’s throw some shade.
  • Seriously, what now?
  • Seriously, what now?
  • OK, let’s look at that BASTION of quality social media content, Social Media Today.
  • And their list of SEVEN SOCIAL MEDIA TRENDS FOR 2015. Note: TRENDS. For 2015.
  • And their list of SEVEN SOCIAL MEDIA TRENDS FOR 2015. Note: TRENDS. For 2015.
  • Trend one -
  • VIDEO CONTENT KLAXON
  • VIDEO CONTENT KLAXON
  • Seriously, how many people have heard this one? SO. WHAT. BIG WHOOP. Insight here? IT’S MASSIVE.

    This insightless bollocks makes my brain hurt. THERE IS NO INSIGHT HERE. Which is even better because in literally no time at all, in fact literally THE NEXT ITEM, the trend is…
  • BLOGGING! AMAZING! ACTUAL BLOGGING! WRITE THINGS AND MAKE VIDEO THINGS. SCHAMAZING.

    OK, next item.
  • Real time social media marketing. THANKS OREO. Anyone, anyone…? I mean, what? Tesco and its NO JOKE campaign picked up an award in 2014 for its 2013 work. Oreo’s REACTIVE tweet
  • Real time social media marketing. Anyone, anyone…? I mean, what? Tesco and its NO JOKE campaign picked up an award in 2014 for its 2013 work. Oreo’s REACTIVE tweet
  • Real time social media marketing. Anyone, anyone…? I mean, what? Tesco and its NO JOKE campaign picked up an award in 2014 for its 2013 work. Oreo’s REACTIVE tweet
  • Real time social media marketing. Anyone, anyone…? I mean, what? Tesco and its NO JOKE campaign picked up an award in 2014 for its 2013 work. Oreo’s REACTIVE tweet
  • WHAT?!
  • PUBLISHED IN FEB 2014.
  • And between they have things like
  • And between they have things like
  • And between they have things like
  • And between they have things like
  • Can you imagine if you told your boss that SOCIAL LISTENING was a trend for 2015?!
  • Before we get started, let’s answer the one question that’s probably been burning at the front of your brain since you first arrived at Digital Shoreditch. Hell, since the end of March even. WHY AM I ASKING THIS?
  • Can you imagine if you told your boss that SOCIAL LISTENING was a trend for 2015?!
  • Can you imagine if you told your boss that SOCIAL LISTENING was a trend for 2015?!
  • No data.
    Teens and Facebook.
    Business objective.
    Making money.
    KPIs.
    Media money.
    Use your digital non-trends as a start point.
  • No data.
    Teens and Facebook.
    Business objective.
    Making money.
    KPIs.
    Media money.
    Use your digital non-trends as a start point.
  • No data.
    Teens and Facebook.
    Business objective.
    Making money.
    KPIs.
    Media money.
    Use your digital non-trends as a start point.
  • No data.
    Teens and Facebook.
    Business objective.
    Making money.
    KPIs.
    Media money.
    Use your digital non-trends as a start point.
  • No data.
    Teens and Facebook.
    Business objective.
    Making money.
    KPIs.
    Media money.
    Use your digital non-trends as a start point.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • DON’T WORRY.
  • You’re hanging out at your office, and your boss says ‘Hey! You! You run the Twitter account. I want to know the latest cool things we’ll be doing with it in the new year, go!’
  • Seriously, what now?

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