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APA Digital Breakfast: Digital Trends for 2012

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APA Digital Breakfast: Digital Trends for 2012

  1. 1. APA Digital Breakfast Digital trends moving into 2012 IAB James Whatley, 6 th December 2011
  2. 2. SOCIAL MEDIA
  3. 3. ROI
  4. 4. “ To be completely up front about it: there is no ROI for any social media programme. However, there is definitely provable ROI for social media progammes that are setup to do something . It’s about setting a clear objective.”
  5. 5. What is your objective?
  6. 6. What is your (measureable) objective?
  7. 7. “ To be completely up front about it: there is no ROI for any social media programme. However, there is definitely provable ROI for social media progammes that are setup to do something . It’s about setting a clear objective.”
  8. 8. Data
  9. 9. The Internet of Things
  10. 10. The Internet of Things The Internet of Things refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure
  11. 13. INTEGRATION
  12. 15. INTEGRATION
  13. 16. QR CODES
  14. 18. NFC (near-field communication)
  15. 19. £
  16. 22. SOCIAL MEDIA
  17. 23. NFC
  18. 24. <ul><li>Digital Trends for 2012 </li></ul><ul><li>Data </li></ul>
  19. 25. <ul><li>Digital Trends for 2012 </li></ul><ul><li>Data </li></ul><ul><li>Integration </li></ul>
  20. 26. <ul><li>Digital Trends for 2012 </li></ul><ul><li>Data </li></ul><ul><li>Integration </li></ul><ul><li>NFC </li></ul>
  21. 27. Thank you James Whatley / @whatleydude [email_address]

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