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Marketing 'Radical Creativity'

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What can edible insects teach us about marketing radical innovation? Wharton management professor Samir Nurmohamed shares the findings from his latest research, detailing how companies and individuals can best promote a novel idea or out-of-the-box approach. Using the edible insect industry as a case study, Nurmohamed finds that radical creativity is most likely to be embraced when it’s parsed in terms that are familiar to consumers. More: http://knlg.net/1MHA4oc

Published in: Marketing
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