ENGAGING THE WHARTON NETWORK:  YOUR COMMUNICATIONS TOOLKIT Sherrie A. Madia, Ph.D. Executive Director of Communications an...
OVERVIEW <ul><li>Wharton Content </li></ul><ul><li>Your Role in the Conversation </li></ul><ul><li>Social Media and Tips f...
TAPPING INTO WHARTON CONTENT <ul><li>Range of sources </li></ul><ul><li>Timely content </li></ul><ul><li>Value-added </li>...
WHARTON CONNECT ENGAGING THE WHARTON NETWORK
PENN’S SOCIAL MEDIA DIRECTORY ENGAGING THE WHARTON NETWORK
WHARTON SOCIAL MEDIA ENGAGING THE WHARTON NETWORK
WHARTON SOCIAL MEDIA ENGAGING THE WHARTON NETWORK
WHARTON MAGAZINE ENGAGING THE WHARTON NETWORK
WHARTON BLOG NETWORK ENGAGING THE WHARTON NETWORK
WHARTON MAGAZINE-FINAL EXAM ENGAGING THE WHARTON NETWORK
LINKEDIN—WHARTON SCHOOL ALUMNI ENGAGING THE WHARTON NETWORK
FACEBOOK—THE WHARTON SCHOOL ENGAGING THE WHARTON NETWORK
TWITTER—THE WHARTON SCHOOL ENGAGING THE WHARTON NETWORK
WHARTON—FLICKR ENGAGING THE WHARTON NETWORK
WHARTON—YOUTUBE ENGAGING THE WHARTON NETWORK
WHARTON EBLASTS ENGAGING THE WHARTON NETWORK
WHARTON EBLASTS ENGAGING THE WHARTON NETWORK
WHARTON UPDATE E-NEWSLETTER ENGAGING THE WHARTON NETWORK
KNOWLEDGE@ WHARTON  ENGAGING THE WHARTON NETWORK
WEBINAR SERIES ENGAGING THE WHARTON NETWORK
WAYS WHARTON ALUMNI CAN ENGAGE ENGAGING THE WHARTON NETWORK <ul><li>Blog contributor </li></ul><ul><li>Guest commentary in...
<ul><ul><li>QUESTIONS? </li></ul></ul><ul><li>Sherrie A. Madia, Ph.D. </li></ul><ul><li>Executive Director, Communications...
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Engaging the Wharton Network: Your Communications Tooklit

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Engaging the Wharton Network: Your Communications Tooklit

  1. 1. ENGAGING THE WHARTON NETWORK: YOUR COMMUNICATIONS TOOLKIT Sherrie A. Madia, Ph.D. Executive Director of Communications and Stewardship, Wharton External Affairs
  2. 2. OVERVIEW <ul><li>Wharton Content </li></ul><ul><li>Your Role in the Conversation </li></ul><ul><li>Social Media and Tips for Smart Engagement </li></ul><ul><li>Content Considerations </li></ul><ul><li>Social Media Planning </li></ul>ENGAGING THE WHARTON NETWORK
  3. 3. TAPPING INTO WHARTON CONTENT <ul><li>Range of sources </li></ul><ul><li>Timely content </li></ul><ul><li>Value-added </li></ul><ul><li>Conversation starters </li></ul><ul><li>Building the network </li></ul>ENGAGING THE WHARTON NETWORK
  4. 4. WHARTON CONNECT ENGAGING THE WHARTON NETWORK
  5. 5. PENN’S SOCIAL MEDIA DIRECTORY ENGAGING THE WHARTON NETWORK
  6. 6. WHARTON SOCIAL MEDIA ENGAGING THE WHARTON NETWORK
  7. 7. WHARTON SOCIAL MEDIA ENGAGING THE WHARTON NETWORK
  8. 8. WHARTON MAGAZINE ENGAGING THE WHARTON NETWORK
  9. 9. WHARTON BLOG NETWORK ENGAGING THE WHARTON NETWORK
  10. 10. WHARTON MAGAZINE-FINAL EXAM ENGAGING THE WHARTON NETWORK
  11. 11. LINKEDIN—WHARTON SCHOOL ALUMNI ENGAGING THE WHARTON NETWORK
  12. 12. FACEBOOK—THE WHARTON SCHOOL ENGAGING THE WHARTON NETWORK
  13. 13. TWITTER—THE WHARTON SCHOOL ENGAGING THE WHARTON NETWORK
  14. 14. WHARTON—FLICKR ENGAGING THE WHARTON NETWORK
  15. 15. WHARTON—YOUTUBE ENGAGING THE WHARTON NETWORK
  16. 16. WHARTON EBLASTS ENGAGING THE WHARTON NETWORK
  17. 17. WHARTON EBLASTS ENGAGING THE WHARTON NETWORK
  18. 18. WHARTON UPDATE E-NEWSLETTER ENGAGING THE WHARTON NETWORK
  19. 19. KNOWLEDGE@ WHARTON ENGAGING THE WHARTON NETWORK
  20. 20. WEBINAR SERIES ENGAGING THE WHARTON NETWORK
  21. 21. WAYS WHARTON ALUMNI CAN ENGAGE ENGAGING THE WHARTON NETWORK <ul><li>Blog contributor </li></ul><ul><li>Guest commentary in Wharton Magazine </li></ul><ul><li>Class Notes </li></ul><ul><li>Regional event video </li></ul><ul><li>Regional event photos </li></ul>
  22. 22. <ul><ul><li>QUESTIONS? </li></ul></ul><ul><li>Sherrie A. Madia, Ph.D. </li></ul><ul><li>Executive Director, Communications </li></ul><ul><li>Wharton External Affairs </li></ul><ul><li>[email_address] </li></ul><ul><li>Tel: 215.898.1190 </li></ul>ENGAGING THE WHARTON NETWORK

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