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UCSC Talk on Building Startups

The University of Santa Cruz has a sequence in entrepreneurship (https://startups.ucsc.edu/). I gave this talk on the basics of forming a company, to help the students understand that startups take time, and nothing happens overnight.

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UCSC Talk on Building Startups

  1. 1. bill@scientificrevenue.com The World’s First Dynamic Pricing Engine for In-App Purchases © 2014 Scientific Revenue
  2. 2. bill@scientificrevenue.com© 2014 Scientific Revenue It Takes a Village: Going from CTO to CEO (The Short Version)
  3. 3. bill@scientificrevenue.com TL;DR • Habits, social skills, and the ability to shape your environment are the keys to success – Easy to learn, require diligence – This is not rocket surgery and you already know how to do it • Smart isn’t nearly enough • IQ is table stakes – Once you get two standard deviations out, it just doesn’t matter © 2014 Scientific Revenue
  4. 4. bill@scientificrevenue.com TL;DR (Second Version) © 2014 Scientific Revenue
  5. 5. bill@scientificrevenue.com Timeline H1 2014H1 2013H2 2012 H2 2013 • Quit job • Get EIR / listen to 30 pitches • Do consulting • Survey market • Start to build first team • Market Surveys • Confirm initial idea • Rebuild Scientific Revenue team • Incorporate / get legal advice • Start building initial prototype • Expand to team of 5 engineers • Start to raise first round of funding • Talk to market at least twice a week • Build advisory board • Close initial funding round • Start paying people • Start hiring more people • Go to market © 2014 Scientific Revenue
  6. 6. bill@scientificrevenue.com 18 Months to Beta • It takes time • It could have been 15 months if I’d been more efficient • But not much shorter • Key point: this stuff takes time, even if you’re experienced and know what you’re doing • Even more key point: you knew that already © 2014 Scientific Revenue
  7. 7. bill@scientificrevenue.com Overarching: You’re Not Unique • We all have great ideas • We’re all busy • The key to success is, astonishingly enough, understanding this – Respect other people’s time and effort – Pay it forward and backward – Understand that everyone is doing their best © 2014 Scientific Revenue
  8. 8. bill@scientificrevenue.com Things Have Their Own Pace © 2014 Scientific Revenue
  9. 9. bill@scientificrevenue.com Always Take the Meeting © 2014 Scientific Revenue
  10. 10. bill@scientificrevenue.com Always Take the Cookie © 2014 Scientific Revenue
  11. 11. bill@scientificrevenue.com Startups are about Sales © 2014 Scientific Revenue
  12. 12. bill@scientificrevenue.com Always Listen © 2014 Scientific Revenue
  13. 13. bill@scientificrevenue.com Stick to It © 2014 Scientific Revenue
  14. 14. bill@scientificrevenue.com Be Happy © 2014 Scientific Revenue
  15. 15. bill@scientificrevenue.com Thank You © 2014 Scientific Revenue

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