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Hustlenomics 101 From Idea To Business –  Tips, Tools & Tactics That Work #pcnhustle
William Griggs
MY background in 10 seconds or less…
giveyear
Connect With Me! wgriggs@gmail.com @william_griggs linkedin.com/in/williamgriggs williamgriggs.com
Life By William Griggs
williamgriggs.com/speaking
GOAL vision -> reality  4 steps
FORMAT ,[object Object]
Discuss
Talk
Questions?,[object Object]
IDEA
MAD CASH
CENSOR
CENSOR
1 TALK ABOUT YOUR  IDEA OPENLY
collaboration is crucial 1
NDA =  overvalue your idea 1
NDA =  undervalue  execution 1
NDA =  undervalue  passion 1
EXECUTION 1
PASSION 1
ASSUMPTION you have an idea 1
HIDDEN VALUE 1
IDEA OPEN
2 FLESH IT OUT
BUSINESS PLAN STRATEGIC PLAN 2
DOCUMENT  YOUR  ASSUMPTIONS 2
WANT? NEED? 2
) ( PRODUCT
WANT? NEED? 2
2
partner NETWORK
2
DIG DEEP BE SPECIFIC 2
DOCUMENT YOUR  ASSUMPTIONS Who are your customers? What do the customers want? What are you going to offer them?  How will you reach your customers? How are you going to make money? Who are some people you can partner with? Who is your competition? 2
IDEA OPEN PLAN
3 STARTUP CHECKLIST 3
COMPANY NAME 3
EMAIL ADDRESS good:  adam@yourcompanyname.com 3
EMAIL ADDRESS bad:  pwnmaster4442@hotmail.com  3
www.google.com/apps
Logo 3
www.99designs.com
name title company email linkedIn profile url logo ----- two sided traditional in size landscape  BUSINESS  CARD 3
DISCOUNT CODE: “35OFFBIZCARD” – 35% off
COMING SOON PAGE logo about  		----- contact form email submission google analytics 3
PITCH  DECK Problem Your solution Business model Underlying magic/technology Marketing and sales Competition Team Projections and milestones Status and timeline Summary and call to action
http://www.guykawasaki.com/ Guy Kawasaki 10/20/30 rule
http://alexosterwalder.com/ Alexander Osterwalker business model generation
SUMMARY company name logo business card coming soon page pitch deck 3
IDEA OPEN PLAN CHECKLIST
4 TEST YOUR ASSUMPTIONS
Who are your target  customers? Who are your  target partners? 4
NETWORK TO THEM 4
HOW TO LAND THE MEETING 4
referral 4
email   FORMAT Referral’s name in subject line Question in the subject line  Who referred you and why Who you are What your cause is Call to action  Avoid attachments 4
persistence
HOW TO RUN THE MEETING 4
INTRODUCE yourself 4
Small TALK 4
thank them 4
talk about  your source 4
TELL THEM what you’re going to talk about 4
Person’s Name Referral Info  My background Big picture vision Where I am now Ask  4 Notepad
ASK FOR SPECIFIC FEEDBACK 4
LISTEN 4
INTEGRATE  FEEDBACK 4
ADAPT UNTIL IT   WORKS 4
4
4
http://steveblank.com/ Steve Blank customer development 4
FINAL TIP 4
4

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Hustlenomics 101: From Idea To Business – Tips, Tools & Tactics That Work by William Griggs

Editor's Notes

  1. Build credibility Providing you with the next stepsTransformYour Visioninto a Reality
  2. Begin with letters early in the alphabetSound differentAvoid the commonplace and genericIs it easy to spell?Is a good domain name available?
  3. GOAL Increase your credibility How? An email address at your domain nameTOOLwww.google.com/appsCOST Free
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  6. - Study competitors’ logos – what do you like/dislike about them- Find 5 logos you like and feel are similar to what you are looking for- Start thinking about color preference- Do you have/want a tagline?
  7. TIPSRun A Private Contest Fund EscrowBuild Relationship With The Designer & Take it Outside
  8. - Study competitors’ logos – what do you like/dislike about them- Find 5 logos you like and feel are similar to what you are looking for- Start thinking about color preference- Do you have/want a tagline?