Jeff Bezos

The Next Internet Kingpin?
The Background: The Dot
             Com Bubble
• Amazon founded in a time when companies’ stock
  prices shot up simply b...
Foundation of Amazon
• Bezos created
  Amazon’s business
  plan on a cross-
  country trip.

• Like other dot-com
  compan...
How did Amazon survive the
      Bubble Burst?
• No agreed-upon one reason for survival, but several
  factors may have he...
Moving On: The New
                            Innovations
                        Making Startups Easier than Ever
      ...
New Innovations cont.
              Task Distribution Management

• Amazon Mechanical
  Turk:
  o Some tasks are just
    ...
The Fight to lead the Web 2.0
• Web 2.0 is about platforming: providing the basic
  layer for website-building.
• Google h...
Works Cited
• Bezos, Jeff (1964-). Hutchinson Unabridged Encyclopedia. Helicon
  Publishing. 2005. eLibrary. ProQuest LLC....
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Jeff Bezos Final Version

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Jeff Bezos Final Version

  1. 1. Jeff Bezos The Next Internet Kingpin?
  2. 2. The Background: The Dot Com Bubble • Amazon founded in a time when companies’ stock prices shot up simply by adding “.com” or “e-” to their name. • Philosophy of the day: “Get big or get lost”: company ledgers took huge losses in pricey advertising. http://www.housingmarketnews.net/images/bubble-history/dot-com-bubble.jpg • Most companies crashed during the burst; Amazon didn’t.
  3. 3. Foundation of Amazon • Bezos created Amazon’s business plan on a cross- country trip. • Like other dot-com companies, Amazon fully expected to operate at a loss for the first few years. http://web.mit.edu/wi/logos/amazon.jpg
  4. 4. How did Amazon survive the Bubble Burst? • No agreed-upon one reason for survival, but several factors may have helped: o 1999 patent of “1-click shopping”  Previously, online shopping done in “shopping cart” model, where items were abandoned in carts.  1 Click shopping eliminated “abandoning” and buyer confusion  Patent lawsuit temporarily forced Barnes-And-Noble, who was using a similar system, out of business at Christmas holiday rush o Customer Service: “The competition is watching us, and we’re watching the customers.”  One of the first to encrypt credit card numbers  Built distribution centers with money most companies used to advertise  Amazon had a reputation left standing after bubble burst crashed advertising capital.
  5. 5. Moving On: The New Innovations Making Startups Easier than Ever • Elastic Compute Cloud: o Sells otherwise expensive server power o Very economic: Amazon normally only uses 10% of potential server power (other 90% reserved for spikes) • Fulfillment: o Sells unused warehouse space so startup capital is saved from buying private warehouses o Automates everything: As soon as buyer orders are sent, http://www.thepicky.com/images/2009/04/cloud-computing.gif warehouse automatically ships
  6. 6. New Innovations cont. Task Distribution Management • Amazon Mechanical Turk: o Some tasks are just better done by humans instead of computers (image recognition, etc.) o People post these tasks on AMT and other people complete these tasks, sometimes for money. The Original Mechanical Turk: A chess o Rewards really not that playing “machine” secretly operated by a large: ~10 cents hidden person inside. It’s how Amazon’s Mechanical Turk produces human-like results; because work is done by unseen humans (the users)! http://images.salon.com/tech/feature/2006/07/24/turks/story.jpg
  7. 7. The Fight to lead the Web 2.0 • Web 2.0 is about platforming: providing the basic layer for website-building. • Google has been leading this, but: • ECC, AMT, Fulfillment have attracted big customers: Microsoft, Linden Labs, etc. • So the Big Question is: Will Amazon be the New Microsoft?
  8. 8. Works Cited • Bezos, Jeff (1964-). Hutchinson Unabridged Encyclopedia. Helicon Publishing. 2005. eLibrary. ProQuest LLC. ITHACA HIGH SCHOOL. 28 Sep 2009. http://elibrary.bigchalk.com • Chris Woodyard and Lorrie Grant. “E-Tailers Dash to Wild, Wild Web.” USA Today Jan. 13, 1999: 1B-2B. SIRS Researcher. Web. 28 September, 2009. • Henry Petroski. “Shopping by Design.” American Scientist Vol. 93, No. 6 Nov./Dec. 2005: 491-495. SIRS Researcher. Web. 28 September, 2009. • “Jeff Bezos’ Risky Bet” (Cover Story, Nov. 13, 2006). Business Week. 20 Nov 2006. 22. eLibrary. ProQuest LLC. ITHACA HIGH SCHOOL. 28 Sep 2009. http://elibrary.bigchalk.com.

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