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MOOCs as 
accelerator of change 
Willem van Valkenburg 
Unless otherwise indicated, this presentation is licensed CC-BY 4....
Willem van Valkenburg 
Production & Delivery Manager 
TU Delft Extension School 
Board member 
Open Education Consortium 
...
Foto: Ulrike Reinhard Learning Stations in Khajuraho, Rural India 
1. 
“The number of higher 
education students in the wo...
To accommodate them we need to build 
9.615 universities in 30 years 
That is 3 universities 
For 30.000 students 
per wee...
2. 
“Students expect to choose 
what they learn, how they 
learn and when they 
learn” 
Image CC BY Phillie Casablanca
Yet, this is how we teach 
Image: CC BY Martijn Ouwehand
Content 
1. Context @ TU Delft 
2. Global Developments 
3. Vision on the future of education 
4. TU Delft Extension School...
Context @ TU 
Delft
“Open and online 
education allows people 
from around the world 
access to the top education 
of TU Delft. It enables 
ev...
Open & Online portfolio 
Massive Open 
Online Courses 
(MOOCs) 
Open 
Course 
Ware 
(OCW) 
Online Distance 
Education 
(OD...
OpenCourseWare 
•Course Materials including recorded lectures 
•More than 140 courses online 
•Big Exposure, Worldwide aud...
What kind of MOOCs do we want?
DelftX Courses 
Water 
Treatment 
Solar 
Energy 
Next Generation 
Infrastructures 
Aeronautical 
Engineering 
Credit Risk ...
MOOC students: life long learning
Teaser Aeronautical Engineering 
Source: http://www.youtube.com/watch?v=z1UVE1GPdgc 
Image video still from above video CC...
Map Next Generation Infrastructures 
Each marker on the map represents a participating student in this course. 
CC-BY TU D...
User-generated content: 
show your own PV System 
https://www.youtube.com/watch?v=eHuQpF0WL6o
Next Generation 
Infrastructures - 2 
Drinking Water 
Treatment 
Functional 
Programming 
Delft Design 
Approach 
Technolo...
Global 
Developments
20 
Salman Khan 
Prof. Peter Norvig & Prof. Sebastian Thrun 
(Stanford) 
Prof Andrew Nge & Prof. Daphne Koller 
(Stanford)...
Creating platforms that grow spectacular 
Founded: April 2012 
Founder: Koller & Ng 
(Stanford professors) 
Company: For p...
Followed by a surge of new platforms
Exploring potential revenue models 
•License model: sharing revenues between platform provider and 
university 
•Administr...
and disruptive pricing strategies. 
• Accredited Master Degree Program 
• Price: $ 6.700,- for 3 semesters in stead of $ 4...
Swedish Universities?
Vision on the 
Future of EDU
a hype or disruptive innovation? 
“There is a tsunami coming. 
I can't tell you exactly how 
it’s going to break, but my 
...
Thomas Friedman: 
“The World is Flat” 
“When the outstanding becomes so 
easily accessible, average is over.” 
Source: htt...
Gartner Hype Cycle 
Source: http://blogs.cetis.ac.uk/cetisli/2013/06/25/moocs-and-higher-education-what-is-next/
The theory of 
ʺdisruptive innovationʺ 
„A process by which a product or service 
takes root initially in simple applicati...
Unbundling? 
MIT - Institute wide taskforce on the 
future of MIT Education, July 2014 
Source: http://future.mit.edu/
Disruptive innovation..
… for online education?
… for online education?
… for online education?
… for online education?
… for online education?
… for online education?
TU DELFT 
EXTENSION 
SCHOOL
E-Dean Director of 
Education 
Delft Extension School 
MOOCs 
Blended 
Education 
Online 
Courses
MOOC 
• Open Access 
• Bachelor level 
• Single course 
• No EC 
• Certificate of 
Completion 
Course 
• Pay per course 
•...
Thank you 
CC BY: katerha: ht tp:/ /www. f l ickr .com/photos/katerha/6055323149 /
open.tudelft.nl 
slideshare.net/wfvanvalkenburg 
twitter.com/tudelftOCW 
twitter.com/DelftX 
twitter.com/wfvanvalkenburg
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MOOCs as Accelerator of Change

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Presentation for Royal Swedish Academy of Engineering Sciences (IVA) on 23th of September 2014 at the Chalmers House in Gothenburg (Sweden)

Published in: Education
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MOOCs as Accelerator of Change

  1. 1. MOOCs as accelerator of change Willem van Valkenburg Unless otherwise indicated, this presentation is licensed CC-BY 4.0. Please attribute TU Delft Extension School / Willem van Valkenburg
  2. 2. Willem van Valkenburg Production & Delivery Manager TU Delft Extension School Board member Open Education Consortium twitter.com/wfvanvalkenburg slideshare.net/wfvanvalkenburg
  3. 3. Foto: Ulrike Reinhard Learning Stations in Khajuraho, Rural India 1. “The number of higher education students in the world is expected to quadruple, from around 100 million in 2000 to 400 million in 2030”
  4. 4. To accommodate them we need to build 9.615 universities in 30 years That is 3 universities For 30.000 students per week
  5. 5. 2. “Students expect to choose what they learn, how they learn and when they learn” Image CC BY Phillie Casablanca
  6. 6. Yet, this is how we teach Image: CC BY Martijn Ouwehand
  7. 7. Content 1. Context @ TU Delft 2. Global Developments 3. Vision on the future of education 4. TU Delft Extension School 5. Discussion
  8. 8. Context @ TU Delft
  9. 9. “Open and online education allows people from around the world access to the top education of TU Delft. It enables everybody who wants to develop themselves and accommodates the increasing number of students seeking higher education. TU Delft is dedicated to deliver world class education to everyone.” Drs. Anka Mulder. Vice President Education TU Delft
  10. 10. Open & Online portfolio Massive Open Online Courses (MOOCs) Open Course Ware (OCW) Online Distance Education (ODE) Campus Education • 5 MOOCs (> 140.000 enrollments) • ≈ 5.000 Certificates of Completion • 11 new MOOCs announced • No Credits • More than 140 courses online • Unique visitors > 1000 /day • No interaction with faculty • No accredited certificate • 1 full online master (25 courses) • 2 modules, 1 minor, 1 master (6 courses) • 50 students (30 on-campus) • Full Master Degree / Accredited Course Certificate • 19.000 on-campus students • Bachelor – Master – PhD • 2 blended Bachelors
  11. 11. OpenCourseWare •Course Materials including recorded lectures •More than 140 courses online •Big Exposure, Worldwide audience •Both Bachelor and Master level (Dutch and English) •No interaction with faculty •No accredited certificate •Focus on use and re-use
  12. 12. What kind of MOOCs do we want?
  13. 13. DelftX Courses Water Treatment Solar Energy Next Generation Infrastructures Aeronautical Engineering Credit Risk Management
  14. 14. MOOC students: life long learning
  15. 15. Teaser Aeronautical Engineering Source: http://www.youtube.com/watch?v=z1UVE1GPdgc Image video still from above video CC-BY DelftX
  16. 16. Map Next Generation Infrastructures Each marker on the map represents a participating student in this course. CC-BY TU Delft DelftX
  17. 17. User-generated content: show your own PV System https://www.youtube.com/watch?v=eHuQpF0WL6o
  18. 18. Next Generation Infrastructures - 2 Drinking Water Treatment Functional Programming Delft Design Approach Technology for Biobased Products Solving Complex Problems Responsible Innovation Treatment of Urban Sewage Introduction to Water & Climate Introduction to Solar Energy Aeronautical Engineering Pre-University Calculus
  19. 19. Global Developments
  20. 20. 20 Salman Khan Prof. Peter Norvig & Prof. Sebastian Thrun (Stanford) Prof Andrew Nge & Prof. Daphne Koller (Stanford) Prof. Anant Agarwal (MIT) MOOC pioneers
  21. 21. Creating platforms that grow spectacular Founded: April 2012 Founder: Koller & Ng (Stanford professors) Company: For profit Funding: Venture Capitalist # Universities: 110 # Courses: 700+ # Topics: All academic fields # Students: 8+ million Certification: Yes (most) Open Source: No (licensed) Founded: May 2012 Founders: MIT & Harvard Company: Not- for-profit Funding: Harvard / MIT/members # Universities: 54 # Courses: 280+ # topics: All academic fields #students: 2.5 million Certification: Yes Open Source: Yes (platform and some courses) Founded: January 2012 Founder: Sebastian Thrun (ex Stanford professor) Company: For profit Funding: Venture Capital # Universities: none # Courses: 50+ # Topics: ICT # Students: 2 mllion Certification: Yes Open Source: No (licensed)
  22. 22. Followed by a surge of new platforms
  23. 23. Exploring potential revenue models •License model: sharing revenues between platform provider and university •Administrative fees: for identity-verification (off- or online proctoring) •Recruitment fees: from corporations for recruiting talented students •Premium/Fremium model: free and upgraded paid versions of the MOOCs and services •Data/advertisement: monetizing on the digital profiles, behaviour and social characteristics of millions of users of the platform.
  24. 24. and disruptive pricing strategies. • Accredited Master Degree Program • Price: $ 6.700,- for 3 semesters in stead of $ 45.000 • Number of students: 10.000 in 3 years • Number of faculty extra: 8 at Georgia Tech (for content production) and undisclosed for Udacity • Revenu model: 60% for Georgia Tech, 40% for Udactity
  25. 25. Swedish Universities?
  26. 26. Vision on the Future of EDU
  27. 27. a hype or disruptive innovation? “There is a tsunami coming. I can't tell you exactly how it’s going to break, but my goal is to try to surf it, not to just stand there.” John Hennessy (president of Stanford) in the Wall Street Journal (june 2012)
  28. 28. Thomas Friedman: “The World is Flat” “When the outstanding becomes so easily accessible, average is over.” Source: http://www.nytimes.com/2013/03/06/opinion/friedman-the-professors-big-stage.html
  29. 29. Gartner Hype Cycle Source: http://blogs.cetis.ac.uk/cetisli/2013/06/25/moocs-and-higher-education-what-is-next/
  30. 30. The theory of ʺdisruptive innovationʺ „A process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors” ‒ Professor Clayton M. Christensen, Harvard Business School Author of Disrupting Class (2008) and The Innovative University (2011) Low ranked (under) graduate degree programs Top ranked (under) graduate degree programs High ranked (under) graduate degree programs Clayton Christensen
  31. 31. Unbundling? MIT - Institute wide taskforce on the future of MIT Education, July 2014 Source: http://future.mit.edu/
  32. 32. Disruptive innovation..
  33. 33. … for online education?
  34. 34. … for online education?
  35. 35. … for online education?
  36. 36. … for online education?
  37. 37. … for online education?
  38. 38. … for online education?
  39. 39. TU DELFT EXTENSION SCHOOL
  40. 40. E-Dean Director of Education Delft Extension School MOOCs Blended Education Online Courses
  41. 41. MOOC • Open Access • Bachelor level • Single course • No EC • Certificate of Completion Course • Pay per course • Bachelor and master • Single Course • <10 EC • Course Certificate Series • Pay per course • Bachelor and Master • Couple of courses • 10 -15 EC • Formal Certificate Module • Pay per course • Bachelor & Master • Couple of courses/series • 30 EC • Formal Diploma Program • Pay per course • Master • Couple of courses/series/modules • > 60 EC • Formal Master N = 50.000 BLENDED -10.000 N = 500 -100 N = 50-10 BUSINESS MODEL VARIES VALUE PRICE OTHER ROI
  42. 42. Thank you CC BY: katerha: ht tp:/ /www. f l ickr .com/photos/katerha/6055323149 /
  43. 43. open.tudelft.nl slideshare.net/wfvanvalkenburg twitter.com/tudelftOCW twitter.com/DelftX twitter.com/wfvanvalkenburg

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