Leveraging the Potential
     of Social Media for
 School Public Relations
                                               ...
www.flickr.com/photos/wwworks/2908834379/
                                       2
www.flickr.com/photos/wwworks/440672445/
                                          3
4
www.youtube.com/watch?v=4AMc3ZqQ6RU
                                      5
<video>




          6
“Oklahoma warns athletes   www.flickr.com/photos/raulc/2268707348
  about dangers on Web”
    AP - 20 April 2009




      ...
8
Text to 99503
                9
“Introducing the Book”
                         10
www.flickr.com/photos/94353977@N00




                               11
www.whitehouse.gov
       22 April 2009




“Follow the Live-Blog”
                         12
www.whitehouse.gov
            22 April 2009




blog            YouTube Video
                                13
www.youtube.com/user/whitehouse




                                  14
core message:
proactively embrace
    social media


                      15
www.flickr.com/photos/astromysicism/2928862568/




                                            16
terms
        17
twitter



          18
blogging



           19
podcast



          20
social
networking


             21
web 2.0



          22
celebrate
oklahoma
 voices


            23
storychasers



               24
digital citizenship



                      25
constructive use
 of social media


                   26
www.flickr.com/photos/isabisa/1557879712/
                                      27
<1> stats
<2> examples
<3> reasons


               28
www.flickr.com/photos/dwightevans/366178808/
                                         29
March 2009




             34,235 unique visitors

                                  30
<1> stats



            31
http://pewresearch.org/pubs/1162/internet-typology-users-
             mobile-communication-devices
                      ...
“Deepening attachment to digital resources -- wired and
wireless -- means connectivity is for many users now about
continu...
34
The study was comprised of three surveys: an online
      survey of 1,277 nine- to 17-year-old students, an
        online...
www.flickr.com/photos/flattop341/223996906/
                                       36
www.nmc.org/pdf/2009-Horizon-Report-K12.pdf
                                              37
“Technology continues to profoundly affect the way
we work, collaborate, communicate, and succeed.”

“Technology is increa...
<2> examples



               39
www.flickr.com/photos/jowens/2813350988/




                                     40
CLE Live!
Howe, Oklahoma


                 41
www.howeschools.org
                      42
43
www1.schooltube.com/Organization/OrganizationHome.aspx?oid=188207

                                                       ...
<video>




          45
http://twitter.com//HoweSchools
                                  46
Teacher Team Blog
Howe, Oklahoma


                    47
UStream broadcast
Oklahoma A+ Schools
 Edmond, Oklahoma


                      48
www.aplusok.org
                  49
50
www.ustream.tv/aplusok/videos
                                51
www.mid-del.net
                  52
http://twitter.com/middelnews
                                53
http://middeltechgeeks.ning.com
                                  54
http://lc.celebrateoklahoma.us/video
                                       55
MOODLE!




www.crescent.k12.ok.us

                         56
92
courses!
           57
www.wosc.edu

               58
http://westernok.ning.com/
                             59
other
examples


           60
www.mpsomaha.org/willow/Radio/

                                 61
http://web.mac.com/rockourworld/iWeb/Site/Podcast/Podcast.html
             http://twitter.com/rockourworld
              ...
http://mabryonline.org   http://drtimtyson.com
                                             63
http://room9nelsoncentral.blogspot.com/
                                          64
http://classblogmeister.com/blog.php?blogger_id=41233
                                                        65
http://blog.scottjelias.net/
                               66
http://youthvoices.net/
                          67
<3> reasons



              68
Why proactively
embrace social media?



     <discuss>

                        69
www.flickr.com/photos/63154013@N00/474537624/
                                          70
www.flickr.com/photos/looking4poetry/2389965725/
                                            71
www.flickr.com/photos/47672503@N00/181922975/
                                           72
www.flickr.com/photos/dario_marc/102653033/
                                        73
www.flickr.com/photos/fabrisalvetti/2784055902/




                                            74
www.flickr.com/photos/dougww/405962640/




                                    75
www.flickr.com/photos/stevendepolo/3245814719/
                                           76
www.flickr.com/photos/beija-flor/285959152
                                      77
www.flickr.com/photos/aaronescobar/2170448724/
                                           78
www.scottmcleod.net/oklahoma
                               79
80
<resources>



              81
www.speedofcreativity.org
                            82
http://socialmediaguidelines.pbwiki.com/
                                           83
http://celebrateoklahoma.us
                              84
http://unmaskdigitaltruth.pbwiki.com
                                       85
<closing frame>



                  86
87
www.flickr.com/photos/envision/258845617/




                                      88
Leveraging the Potential
     of Social Media for
 School Public Relations
                                               ...
Upcoming SlideShare
Loading in …5
×

Leveraging the Potential of Social Media for School Public Relations

4,252 views

Published on

Social media technologies offer excellent opportunities for school public relations officials as well as teachers, administrators, librarians and others to communicate with parents and other community constituents. In this session we'll explore how educators and students are using Twitter, Facebook, YouTube, as well as a variety of wiki and blog platforms to "tell their story" about the wonderful learning experiences and opportunities available in their schools. We'll address legal issues including confidentiality, CIPA, FERPA, and liability concerns, as well as practical issues like how to moderate community comments as well as student-created text and media postings. School officials should proactively embrace opportunities to use social media technologies in smart and effective ways to safely communicate with constituents on the global stage which is the Internet.* This session will showcase current examples of educational leaders who are doing this successfully, as well as share ideas for how school leaders can get started.

Published in: Education, Technology
  • The audio is not really good, I mean there's an extra sounds. Anyway overall rating, this webinar is good and very informative.

    social media for schools
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Enjoyed the audio, but never was able to watch the slideshow. Could not forward a slide - it went back to the beginning no matter what I did. I would have enjoyed it more if I could have seen what the audience saw.
    Gayle W.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Leveraging the Potential of Social Media for School Public Relations

  1. 1. Leveraging the Potential of Social Media for School Public Relations by Wesley Fryer handouts.wesfryer.com/publicrelations speedofcreativity.org Oklahoma School Public Relations Association Conference - 23 April 2009 1
  2. 2. www.flickr.com/photos/wwworks/2908834379/ 2
  3. 3. www.flickr.com/photos/wwworks/440672445/ 3
  4. 4. 4
  5. 5. www.youtube.com/watch?v=4AMc3ZqQ6RU 5
  6. 6. <video> 6
  7. 7. “Oklahoma warns athletes www.flickr.com/photos/raulc/2268707348 about dangers on Web” AP - 20 April 2009 quot;'Partying,' 'drinking,' and 'getting wasted' do not qualify as real hobbies or interests,quot; the policy warns. 7
  8. 8. 8
  9. 9. Text to 99503 9
  10. 10. “Introducing the Book” 10
  11. 11. www.flickr.com/photos/94353977@N00 11
  12. 12. www.whitehouse.gov 22 April 2009 “Follow the Live-Blog” 12
  13. 13. www.whitehouse.gov 22 April 2009 blog YouTube Video 13
  14. 14. www.youtube.com/user/whitehouse 14
  15. 15. core message: proactively embrace social media 15
  16. 16. www.flickr.com/photos/astromysicism/2928862568/ 16
  17. 17. terms 17
  18. 18. twitter 18
  19. 19. blogging 19
  20. 20. podcast 20
  21. 21. social networking 21
  22. 22. web 2.0 22
  23. 23. celebrate oklahoma voices 23
  24. 24. storychasers 24
  25. 25. digital citizenship 25
  26. 26. constructive use of social media 26
  27. 27. www.flickr.com/photos/isabisa/1557879712/ 27
  28. 28. <1> stats <2> examples <3> reasons 28
  29. 29. www.flickr.com/photos/dwightevans/366178808/ 29
  30. 30. March 2009 34,235 unique visitors 30
  31. 31. <1> stats 31
  32. 32. http://pewresearch.org/pubs/1162/internet-typology-users- mobile-communication-devices 32
  33. 33. “Deepening attachment to digital resources -- wired and wireless -- means connectivity is for many users now about continual information exchange. For many in the quot;motivated by mobilityquot; groups, a multiple platform world creates a virtuous cycle with respect to digital resources: quot;Always onquot; broadband draws them down a path of digital engagement that quot;always connectedquot; mobile access deepens and accelerates. Some 31% of adults say that very frequent information exchanges over high- speed wires and mobile devices are cornerstones of their digital profiles. These are the adults in the following groups: Digital Collaborators, Ambivalent Networkers, Media Movers and Roving Node.” PEW Internet & American Life Project - 25 March 2009 33
  34. 34. 34
  35. 35. The study was comprised of three surveys: an online survey of 1,277 nine- to 17-year-old students, an online survey of 1,039 parents and telephone interviews with 250 school district leaders who make decisions on Internet policy. Reexamine social networking policies: Many schools initially banned or restricted Internet use, only to ease up when the educational value of the Internet became clear. The same is likely to be the case with social net- working. Safety policies remain important, as does teaching students about online safety and responsible online expression — but students may learn these lessons better while they’re actually using social networking tools. 35
  36. 36. www.flickr.com/photos/flattop341/223996906/ 36
  37. 37. www.nmc.org/pdf/2009-Horizon-Report-K12.pdf 37
  38. 38. “Technology continues to profoundly affect the way we work, collaborate, communicate, and succeed.” “Technology is increasingly a means for empowering students, a method for communication and socializing, and a ubiquitous, transparent part of their lives.” From the Executive Summary of the 2009 K-12 Horizon Report, www.nmc.org/pdf/2009-Horizon- Report-K12.pdf 38
  39. 39. <2> examples 39
  40. 40. www.flickr.com/photos/jowens/2813350988/ 40
  41. 41. CLE Live! Howe, Oklahoma 41
  42. 42. www.howeschools.org 42
  43. 43. 43
  44. 44. www1.schooltube.com/Organization/OrganizationHome.aspx?oid=188207 44
  45. 45. <video> 45
  46. 46. http://twitter.com//HoweSchools 46
  47. 47. Teacher Team Blog Howe, Oklahoma 47
  48. 48. UStream broadcast Oklahoma A+ Schools Edmond, Oklahoma 48
  49. 49. www.aplusok.org 49
  50. 50. 50
  51. 51. www.ustream.tv/aplusok/videos 51
  52. 52. www.mid-del.net 52
  53. 53. http://twitter.com/middelnews 53
  54. 54. http://middeltechgeeks.ning.com 54
  55. 55. http://lc.celebrateoklahoma.us/video 55
  56. 56. MOODLE! www.crescent.k12.ok.us 56
  57. 57. 92 courses! 57
  58. 58. www.wosc.edu 58
  59. 59. http://westernok.ning.com/ 59
  60. 60. other examples 60
  61. 61. www.mpsomaha.org/willow/Radio/ 61
  62. 62. http://web.mac.com/rockourworld/iWeb/Site/Podcast/Podcast.html http://twitter.com/rockourworld 62
  63. 63. http://mabryonline.org http://drtimtyson.com 63
  64. 64. http://room9nelsoncentral.blogspot.com/ 64
  65. 65. http://classblogmeister.com/blog.php?blogger_id=41233 65
  66. 66. http://blog.scottjelias.net/ 66
  67. 67. http://youthvoices.net/ 67
  68. 68. <3> reasons 68
  69. 69. Why proactively embrace social media? <discuss> 69
  70. 70. www.flickr.com/photos/63154013@N00/474537624/ 70
  71. 71. www.flickr.com/photos/looking4poetry/2389965725/ 71
  72. 72. www.flickr.com/photos/47672503@N00/181922975/ 72
  73. 73. www.flickr.com/photos/dario_marc/102653033/ 73
  74. 74. www.flickr.com/photos/fabrisalvetti/2784055902/ 74
  75. 75. www.flickr.com/photos/dougww/405962640/ 75
  76. 76. www.flickr.com/photos/stevendepolo/3245814719/ 76
  77. 77. www.flickr.com/photos/beija-flor/285959152 77
  78. 78. www.flickr.com/photos/aaronescobar/2170448724/ 78
  79. 79. www.scottmcleod.net/oklahoma 79
  80. 80. 80
  81. 81. <resources> 81
  82. 82. www.speedofcreativity.org 82
  83. 83. http://socialmediaguidelines.pbwiki.com/ 83
  84. 84. http://celebrateoklahoma.us 84
  85. 85. http://unmaskdigitaltruth.pbwiki.com 85
  86. 86. <closing frame> 86
  87. 87. 87
  88. 88. www.flickr.com/photos/envision/258845617/ 88
  89. 89. Leveraging the Potential of Social Media for School Public Relations by Wesley Fryer handouts.wesfryer.com/publicrelations speedofcreativity.org Oklahoma School Public Relations Association Conference - 23 April 2009 89

×