Create Facebook Fan Pages that Sell Stuff

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Create Facebook Fan Pages that Sell Stuff

  1. 1. Introduction CREATE A FACEBOOK FAN PAGE THAT SELLS STUFF By: Jason Stambaugh, Wevival
  2. 2. SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM Wevival
  3. 3. ONLINE PLATFORM BUILDING Wevival
  4. 4. ONLINE PLATFORM BUILDING SOCIAL MEDIA COACHING Wevival
  5. 5. Contact Us www.wevival.com jason@wevival.com @jaythesonWevival
  6. 6. WHAT IS A BUSINESSFACEBOOK FAN PAGE FOR? Sell Stuff. The Basics
  7. 7. YOUR FAN PAGE ISN’T WORKING.The Basics
  8. 8. 5 REASONS YOUR FANPAGE ISN’T SELLING STUFF(1) You don’t have a fan page.(2) You don’t have any fans.(3) You don’t post any updates.(4) You have crappy graphics.(5) You only talk about yourself. The Basics
  9. 9. KEY BRANDING AREA The Basics
  10. 10. TIMELINEThe Basics
  11. 11. Cover Photo(851x315 pixels) COVER PHOTO Anatomy
  12. 12. Profile Photo (180x180 pixels) PROFILE PICTURE Anatomy
  13. 13. About (essential information) ABOUT INFORMATION Anatomy
  14. 14. Apps and Views *App and View Photos (111x74 pixels)*APPS AND VIEWS Anatomy
  15. 15. Facebook Messaging ToolMESSAGESAnatomy
  16. 16. Share Text, Links, Photos, Videos, Events, Milestones, and SurveysPOSTS (AKA CONTENT) Timeline
  17. 17. NavigationTIMELINE Timeline
  18. 18. (1) (2)(1) Friends who like the page (2) What people are sayingFRIENDS & USER ACTIVITY Timeline
  19. 19. *7 days*Pinned Posts (aka featured post) PIN POSTS Timeline
  20. 20. Highlighted Post HIGHLIGHTED POSTS Timeline
  21. 21. Milestone (photo 843x403 pixels) MILESTONES Timeline
  22. 22. THE PATH TO SELLINGSTUFF ON YOUR FAN PAGE(1) Create and style your fan page.(2) Get fans through invites, ads & contests.(3) Post great content every day (strategy).(4) Measure your progress & tweak content.(5) Engage and build your personal network. Sell Stuff.
  23. 23. STYLE YOUR FAN PAGE Sell Stuff.
  24. 24. BUILD YOUR FAN BASE Sell Stuff.
  25. 25. GREAT CONTENT Sell Stuff.
  26. 26. MEASURE YOUR PROGRESS Sell Stuff.
  27. 27. PERSONAL NETWORK Sell Stuff.
  28. 28. HELPFUL TACTICS(1) Like brands, businesses, & customers.(2) Post your blogs and site pages.(3) Run contests & giveaways.(4) Share content from other sites and pages.(5) Promote partners, customers, & causes. Tactics
  29. 29. LIKE OTHER PAGES Tactics
  30. 30. SHARE YOUR CONTENT Tactics
  31. 31. CONTESTS & GIVEAWAYS Tactics
  32. 32. SHARE “OTHER” CONTENT Tactics
  33. 33. PROMOTE OTHERS Tactics
  34. 34. DAILY CHECKLISTPost daily on fan page (think customer)Capture and share photos of your workRespond to comments and messagesPost daily on personal page and interactwith your friends Checklist
  35. 35. Need some help? jason@wevival.comLIVE PREVIEW Live!

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