My name is Brad Tollefson, I&#x2019;m a new media specialist, my company is VLST Media, and I&#x2019;ve been working with NWUS and WSUS members and their institutions, over the last few years, as they&#x2019;ve begun exploring new media options. I&#x2019;m the webmaster for NWUS&#x2019;s professional social network, and have produced video libraries and online digital magazines for WSUS.
Today, I&#x2019;m excited to present a quick survey of some of the cool lowcost webtools that have recently come available for urologists.
My goal, as always, is to point out that the combination and coordination of these new media tools, provide physicians with an opportunity which is GENUINELY NEW in the history of health information. That opportunity is the fact that it is now within the budget and technological skills of virtually any doctor to become not only a discerning consumer of online health information but also a creator of healthcare information.
SO REFRESH THOSE CUPS OF COFFEE AND LETS GET STARTED
Let&#x2019;s all make a quick mental note of a single aspect in your practice, you&#x2019;d most like to change right now. Here are 14 business aspects - not meant to be an exhaustive list -
And now - Let&#x2019;s take a second quick survey of what kinds of webtools you might already be using?
Great- So what we&#x2019;ll see is that by choosing new media tools that match concrete business goals - and then tracking the change in response- physicians can begin to co-produce (with their clients) the social media that will determine their practice success.
So now let&#x2019;s look at how urologists are using new media.