1. 0
January'9,'2019''•''Texas'STEM'Conference
C3:$Coding$Clubs$
and$Camps
Debi&Pfitzenmaier
Executive)Director
Youth&Code&Jam
debi@youthcodejam.org
@youthcodejam
@momonmars

2. 1
Section(Title
Text
OPENING'DOORS.
CHANGING'LIVES.
YOUTH'CODE'JAM
Youth&Code&Jam&clubs,&camps&and&jams&are&hands6
on&events&bringing&kids,&parents&and&programmers&
together&to&learn&and&grow&with&code.&

3. 2
What’s'special'about'our'model?
• Works&for&both&neurotypical and&neurodiverse students.
• It’s&ability9based,&rather&than&age9based.
• It’s&scalable&for&all&budget&sizes.
• It&engages&parents&and&helps&make&the&connection&between&
computing&and&jobs.
• It&gets&kids&excited&about&computer&science&in&a&way&that&is&
“sticky.”

4. 3
Diversity,*Equity*and*Outcomes
• 548$campers$in$2018
• 79%$students$of$color
• 48%$girls
• 74%$scholarshipped in
• 87%$reported$coding$skill$improvement
• 87%$expressed$growth$in$confidence
• 76%$growth$in$creative$use
• 90%$growth$in$understanding$about$jobs
0
100
200
300
400
500
600
700
2015 2016 2017 2018
#$youth$reached

5. 4
Outcomes:*From*Ideas*to*Impact
• What%do%we%want%the%students%to%take%away%from%the%experience?%
• Do%we%want%to%improve%the%#%of%students%choosing%the%STEM%endorsement?%
• Do%we%want%to%improve%computational%thinking%skills?
• Do%we%want%them%to%get%them%excited%about%computer%science?%
• Do%we%want%to%build%confidence?%
• Do%we%want%them%to%understand%the%connection%of%these%skills%to%jobs?
• Do%we%want%them%to%feel%a%sense%of%belonging%in%computer%science?
• Do%we%want%to%build%a%diverse%pipeline%of%students%into%CS%programs?

6. 5
Outcomes:*From*Ideas*to*Impact
W.K.%Kellogg%Foundation%Logic%Model%Development%Guide
Source:(Sarah(Dunton,(ECEP,(C3(Developing(Outcomes:(http://bit.ly/C3Folder

7. 6
Outcomes:*From*Ideas*to*Impact
Source:Source:(Sarah(Dunton,(ECEP,(C3(Developing(Outcomes:(http://bit.ly/C3Folder

8. 7
Coding'Clubs'&'Camps:'Key'Components
• Coding
• Physical.Computing
• Digital.Citizenship
• Career.Exploration.(diverse.presenters)
• Special.Education.Teachers
• Parent.engagement:.gallery.walk,.student.showcase,.celebration
• Certificates
• Snacks
• Near.peer.mentors

9. 8
The$Parent$Factor
• Families(are(among(the(biggest(influence(on(youth(
outcomes,(including(in(STEM,(especially(among(girls.
• Students(who(have(been(encouraged(by(a(teacher(or(parent(
are(three(times(more(likely(to(be(interested(in(learning(CS.
• Boys(are(nearly(two(times(as(likely(as(girls(to(report(that(a(
parent(has(told(them(they(would(be(good(at(CS.
• 91%(of(U.S.(parents(want(their(child(to(learn(CS,(whereas(
only(8%(of(Texas(principals(believe(there(is(strong(parent(
demand(for(CS.

10. 9
Coding'Camps'&'Clubs:'Logistics
• Will$students$need$to$bring$their$own$computers?
• How$will$you$help$families$without$access$to$a$computer?
• How$much$bandwidth$do$you$need/have$to$support$the$work?
• How$many$staff$do$you$have$and$how$will$you$make$it$work$with$
those$numbers?$Do$you$need$SpecEd?
• Where$will$it$be$held?$Do$you$need$more$than$one$room?
• Will$you$serve$lunch$or$breakfast?
• What$supplies$do$you$need?$What’s$the$budget?$
• What$will$your$students$have$to$show$at$a$student$showcase?
• Will$you$have$before/after$care?

11. 10
Coding'Camps'&'Clubs:'Paying'for'It
Start%with%the%Budget
• Staffing:%Manager,%Coordinators,%Facilitators,%Assistants
• Snacks%and%Meals
• Incentives%
• Supplies:%technology,%name%tags,%pens,%pencils,%
• First@aid%kit
• Facilities
• Janitorial%services
• Transportation%
• Advertising
• Printing
• T@shirts
• Signage Source:%Sarah%Dunton,%ECEP,%C3%Marketing%for%Equity:%http://bit.ly/C3Folder
Source:%Debi Pfitzenmaier, Youth Code Jam

12. 11
Coding'Camps'&'Clubs:'Paying'for'It
• Grant&funding
• Google&STEM&grants,&LEGO&Education,&Donors&Choose
• www.getedfunding.com
• Texas&Workforce&Commission&Funding
• STEM&Ecosystems
• Corporate&funding
• Financial,&utilities,&oil&&&gas,&homebuilders&
• Retail&within&7&miles,&museums,&attractions
• School&vendors
• Individual&donations&(corporate&matches)
• Fee&for&service&vs.&free&(pros&and&cons&to&both)
• In&kind&donations Source:&Sarah&Dunton,&ECEP,&C3&Marketing&for&Equity:&http://bit.ly/C3Folder
Source:&Debi Pfitzenmaier, Youth Code Jam

13. 12
Coding'Camps'&'Clubs:'Concepts
What%draws%kids%in?%Think%about%how%you%design%your%title.
• After%School%Coding%Club%or%Coding%with%Minecraft
• Javascript or%Game%Design
• MIT%App%Inventor%or%Build%a%Mobile%App%That%Works!
• Web%design%or%Solving%the%World’s%Big%Problems%With%Code
• Robotics%or%SumoBots
• Entrepreneurship%Camp%or%Tech%Startup%Week
• Logic%or%Youth%Code%Jam%Escape%Room

14. 13
Coding'Camps'&'Kids:'Camp'Resources
• Free$Cybersecurity$curriculum:$nicerc.org/
• Free$trial$on$PlayCodeMonkey.com
• $2$per$student:$Gamestar Mechanic
• Free$lesson$plans$for$elementary$on$codeforfun.com
• Free$lessons$on$digital$citizenship$from$commonsense.org
• Tinkering$activities$on$Exploratorium.edu/education
• Free$STEM$activities$from$Girlstart.org
• Scratch$Creative$Computing$from$scratched.gse.Harvard.edu
• Free$loaner$Finch$Robots$from$birdbraintechnologies.com
• Explore$jobs$at$stemjobs.com/stemItypeIquizImain/

15. 14
Coding'Camps'&'Kids:'More'Camp'Resources
Elementary
Tynker
Lightbot
Play3Code3Monkey
Hello3Ruby
Scratch3Jr.
Code3Avengers
Hopscotch
Makey Makey
EV3
Dot3&3Dash
Middle3School
Made3with3Code
Google3CS3First
Gamestar Mechanic
App3Lab
Code3Combat
Cospaces
Micro:bits
Intro3to3Cybersecurity
High3School
JS3Dares
Star3Logo3Nova
Khan3Academy
App3Inventor
Thimble
Code3Academy
W3Schools
Arduino
All3ages
XOray3Goggles
Scratch
Swift
Code.org
CS3unplugged
Vidcode.com
Finch3Robots
Ozobots
“Aim%to%reach%students%where%they%are%and%
then%stretch%them.”%~%Sarah%Dunton,%ECEP

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Intentional)Design)for)Equity:)The)Missing)70%
Female
students
Students of
color
Students with
disabilities
Source: Google+Gallup+Poll+https://services.google.com/fh/files/misc/diversity:gaps:in:computer:science:report.pdf

17. 16
Intentional)Design)for)Equity:)Who)is)your)student?
Who?%
What?%
How?%
InfluencersCulture)&)Identity
Example:%Age
Example:%Clothing
Example:%Pop%Culture
Source:Source:(Sarah(Dunton,(ECEP,(C3(Marketing(for(Equity:(http://bit.ly/C3Folder

18. 17
Intentional)Design)for)Equity:)Marketing)Your)Camp)or)Club
Community
Other-teachers
Guidance-counselors
Parents
Other-students
STEM-Ecosystems
Social
Seek-out-influencers/ambassadors
Use-social-channels
Use-photographs-that-are-diverse
Connect-with-guidance-counselors
Group-texts-(Remind)
CommunicationTools
Email
Backpack-Flyers
Snail-mail
Social-Media
Traditional-Media
Facebook-event
Presentations
Posters
Food
Table-at-drop-off/pick-up
#JustAsk
Source:-Sarah-Dunton,-ECEP,-C3-Marketing-for-Equity:-http://bit.ly/C3Folder
Source:-Debi Pfitzenmaier, Youth Code Jam

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Intentional)Design)for)Equity:)Marketing)Your)Camp)or)Club
Advice
Don’t,pink,it,up
Don’t,put,a,ball,on,it
Go,for,the,C,student
Avoid,“Geek,Speak”,and,“Cutsey Crap”
Be,clear,in,your,messaging
Add,a,social,impact,component
Bring,in,diverse,industry,speakers
Bring,in,near,peer,mentors/college,students
Leave,room,for,exploration
People,not,products,in,your,images
Save,space,for,the,late,signups
Barriers
Is,it,affordable?
Are,there,scholarships?
Does,the,timing,work,for,parents?
Is,parking,problematic?
Is,it,culturally,appropriate?
Is,it,sensory,friendly?
Do,your,materials,need,to,be,
translated?
What,barriers,do,you,need,to,remove?
Sources:,Sarah,Dunton,,ECEP,,C3,Marketing,for,Equity:,http://bit.ly/C3Folder
Sources: Debi Pfitzenmaier, Youth Code Jam

20. 19
Coding'Camps'&'Clubs
What%benefits%do%you%see%from%organizing%a%camp%or%club%or%jam?
What%is%your%biggest%challenge%in%making%it%happen?%
What%did%you%learn%that%was%surprising,%interesting,%challenging?

21. 20
Coding'Camps'&'Clubs:'Feedback
bit.ly/planajam

22. 21
Thank&you!
STEMcenter.utexas.edu
weteachcs.org
Debi'Pfitzenmaier
Executive)Director
Youth&Code&Jam
debi@youthcodejam.org
@youthcodejam
@momonmars
youthcodejam.org