Westsyde Connection Overview [2010]


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The complete overview of everything we\'ve been doing during our first 12 months of operation

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Westsyde Connection Overview [2010]

  1. 1. W: www.westsydeconnection.com E: info@westsydeconnection.com P: 02 9560 1660 A: 441 New Canterbury Rd Dulwich Hill 2203 NSW
  2. 2. The Store The Westsyde Connection (WC) shop front is located at 441 New Canterbury Rd Dulwich Hill. Predominately a skateboard retailer the shop front also stocks fashion labels, art and art supplies including aerosol paint. The front window has high exposure to New Canterbury Rd and holds periodic installations created by the brands we stock and artists we support. Brands WC Stock: Amnesia Baker Independent Modus Etnies Toy Machine Spitfire Vox Matix Etnies DVS Lakai Supra Krew Adio Koast Agung Venture Blueprint Pig Vision Obey Altamont Foundation Es Flying Colours
  3. 3. Gallery/Studio The Westsyde Connection Gallery and Studios are located within the Westsyde Compound. The Gallery has multiple bays and can be transformed for shows both large and small alike. The shop front window display can also be utilised for small exhibitions, general art display and/or sponsorship installations. January Exhibition: Pigeonboy Solo - Beards, Boards & Birds February Exhibition: Bennett - Business and Pleasure. May Exhibitions: Julie Doye - Blah Wars May 1 Thom Thorby-Lister - Solo Exhibition May 22 Hanging in-store: Esjay Beastman VS Cuseo Anton Benois Krystle Wright Pigeonboy Thomas Thorby-Lister Dina Raus Jimmy Neilly Lucas McGrath Beastman R-J Williams Zoe Weber Bennett
  4. 4. External Events Since Westsyde opened we have conducted a number of external art events to engage different audiences and expose them to our artists and unique style. 2009 2010 Same Unique Formula Alisa Fedele ‘Honest’ EP Hugo’s Lounge, Kings Cross Launch August & September BB’s Bondi Friday 23 April Alisa Fedele Industry Night Redbull Gallery, Alexandria King of Nothing October. Series One Collection Launch Party Ambush Gallery, Waterloo Same Unique Formula @ Hugo Thursday 13 May ’s Lounge, Kings Cross Alisa F Bond edele ‘Ho i nest’ EP Laun ch @ BB ’s
  5. 5. External Events Exhibition Wall Installation: A portable wall instalation has recently added further dimension to Westsyde Connection’s Art program. It features nine meters of hanging space in a double bay setup. The wall is perfect for spaces not configured to display artwork and can be errected in a short time frame by a minimum of two people. Bondi Beach NSW Wall inst allation @ BB’s
  6. 6. Event Space Here at Westsyde Connection we are in the unique position of having access to a large space that can be utilised for events. The space consists of a 450 sqm open cement area and under cover space which houses a mini-ramp. Past events include: Watch the Mixtape One night at the Compound Featuring - Bliss N Eso Hell City Glamours Mind Over Matter 377 1000 people attended this special invitation BYO event. Beats, Rhymes, Backflips, Skateboarding & Aerosol A collaborative event with Sydney Opera House to promote the final weeks of the Tom Tom Crew performances at the Opera House. Featuring - Thom Thum DJ Izm Thundamentals LC Beats Hijak Willow & Smiles
  7. 7. Legal Walls Along with the event space available to us the Westsyde Compound has ample legal wall space. To date we have been graced by the artistic talent of some of Australia’s leading aerosol artists and painters including: Beastman Bridge Phibs Yok Onion SMC[3] s-t-e-p-h Max Berry Numskull Kill Pixie Ed Woodley WERS 0 January 201 W estsyde Wall
  8. 8. The Right Push The Right Push all ages skateboard clinics have been put together to teach the basics of skateboarding. Run in the event space at Westsyde Connection, the clinics are also available to be booked as apart of commuinty events such as fete’s and open days. Each program is co-ordinated by Nathan Ho and the coach’s Team rider Alex Powel are drawn from the Westsyde Connection skate team. teaching the basics The unique interchangeable obstacles allow all levels of skateboarders to progress and improve their skills. Obstacles include: - 3 different sizes of flat boxes - 3 Wedges - Wall ride - Flat bar - 2-foot micro mini-ramp e roll-in @ Equipment supplied: Taking on th nnection - Helmets Westsyde Co - Knee Pads - Elbow Pads Stoked - Fami ly Fun Fa ir 200 9
  9. 9. The Right Push Thursday, April 1, 2010 To Whom it May Concern: Recently, the Touched by Olivia Foundation opened our first outdoor, all abilities playground "Livvi's Place" at the 3 rd annual Family Fun Fair. From previous years support from the community, we are proud to have built the attendance to over 15,000 people. Westsyde Connection launched their The Right Push skateboard clinics on the day, to fantastic feedback from local parents. We were impressed by their team, who set up a large scale, flat course with some obstacles in a fairly short time. They then took the children under their wing. Plenty of smiles on faces as they learnt a trick or stood steady on the board! The Westsyde ection stsyde Conn Connection team arranged the clinic at no cost to our Foundation, and were extremely professional and courteous in all their dealings throughout the day. It was a pleasure to have them part of the day's events. Wedge-flat- wedge @ We I would not hesitate to recommend The Right Push to any organisation or parent. Yours sincerely, Justine Perkins Founding Director Dropping in - Family Fun Fair 2009
  10. 10. Media Website: www.westsydeconnection.com Social Media: Facebook - 1265 Fans (May 2010) Twitter Myspace Blogger Youtube Double Page Spread The Skateboarder’s Journal Issue 14 Facebook is our number one tool to engage people on a daily Team rider Tom Snape cover basis. shot & feature interview. Monthly e-newsletter: 1100 recipients (April 2010) Paid Advertising: The Skateboarder’s Journal - Circulation 10,000 Nationally. The Inner West Courier - Special event advertising. Circulation 76,992 locally. Demographic: Westsyde Connection activities appeal to a range of age groups. Widely speaking we engage an age spread of 5yrs - 50yrs old. Target age groups: Art Retail Events 5 15 25 35 45 55
  11. 11. Media Editorial - Print: Inner West Courier - The Brag - MX Newspaper - 21st January 2010, P.3 25th January 2010 17th February 2010, P.2 Editorial - Web: watim.com skateboard.com.au transfersnowboard.com
  12. 12. Event Partnership Opportunities Opportunities exist to partner with Westsyde Connection in an Sponsors involved in each event will receive the following: on-going relationship to present: Product placement Monthly Art exhibitions Logo placement Music events Access to talent Video production Media Wall inclusion Special events Access to event imagery Paid advertising Media inclusion Social media Advertising incorporation The Right Push In-store promotion Further sponsorship opportunities All partnerships are tailored to suit the individual budgets and needs of each organisation.
  13. 13. Contact Westsyde Connection: A: 441 New Canterbury Rd Dulwich Hill, NSW 2203 P: 02 9560 1660 E: info@westsydeconnection.com W: www.westydeconnection.com Nathan Ho M: 0406 772 877 RJ Williams - Marketing, Art ma nagement E: nath@westydeconnection.com R-J Williams M: 0431 074 521 E: rj@westydeconnection.com John Saulo M: 0424 643 181 E: john@westsydeconnection.com anager ger, Retail m John S aulo Nathan Ho - Team Mana - Art c urator , Publi c relat ions