Fy2014 launch party

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Here is the presentation for the FY2014 Launch Party for Marketing and Admissions.

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Fy2014 launch party

  1. 1. Where we've come from Why we're here Where we're going How we'll get there Who we're traveling with
  2. 2. ½ million web visits in one month!
  3. 3. We used to have 0 iPads!
  4. 4. ______ of you weren’t even here!
  5. 5. What does success look like? How do we know if we’ve “won”? What goal are we united around? Organization vsDepartment BIG Goal = Big Responsibility M&A = Most influential department
  6. 6. Expectations set and met for 11,000 Lukes and Lucys (what they think they’re getting) (what they actually get) (what they want) REALITY EXPECTATIONS HAPPINESS
  7. 7. Who’s Luke and Lucy? Socially conscious Doers and dreamers Bargain hunter$ Expect immediate communication Cause driven Social media generation Optimistic Want to change the world Desire diversity Value authenticity
  8. 8. Who’s Luke and Lucy? Socially conscious Doers and dreamers bargain hunter$ Expect immediate communication Cause driven Social media generation optimistic Want to change the world Desire diversity Value authenticity
  9. 9. 2014 & 2015 GOAL: EXPECTATIONS SET and met for 11,000 Lukes and Lucys! #doitforlucy #lunchonluke #preppingforlucy #launchingluketoday
  10. 10. How will we get “there”?
  11. 11. 11,000 L&L #wheretogo #l&l
  12. 12. 11,000 L&L SOLUTION #startingtomakesense #l&l
  13. 13. 11,000 L&L SOLUTION Develop content marketing (comm) assets #soexcited #l&l
  14. 14. 11,000 L&L SOLUTIONS Develop content marketing (comm) assets #whatdoesthismean #l&l
  15. 15. #whoswho#l&l
  16. 16. #markcalendars #l&l
  17. 17. #wearehopeful #pastorlike #l&l
  18. 18. #wearehopeful #pastorlike #l&l
  19. 19. #smile #l&l
  20. 20. #yumyum #l&l
  21. 21. #mybestfeature #l&l

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