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Jesus Is A Brand Of Jeans


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Jesus Is A Brand Of Jeans

  1. 1. Jesus is a Brand of Jeans Jean Kilbourne
  2. 2. Messages of Advertising <ul><li>Consumerism will solve your problems </li></ul><ul><li>Products will make you more attractive, cool, loveable </li></ul><ul><li>Products are better to you than humans </li></ul><ul><li>Human relationships are messy and complicated but products aren’t. </li></ul><ul><ul><li>Is this true? </li></ul></ul>
  3. 3. Messages cont’d <ul><li>Humans grow up, grow old, grow fat and love goes cold. They move out and move on…but products don’t. </li></ul><ul><ul><li>Is that true? </li></ul></ul><ul><li>Seek your identity through acquiring products. </li></ul><ul><li>Transformation without sacrifice </li></ul><ul><li>Objectification/sexualization of humans/body parts </li></ul>
  4. 4. Messages cont’d <ul><li>Advertisements EXPLOIT human emotions and relationships between humans: </li></ul><ul><ul><li>Man/woman </li></ul></ul><ul><ul><li>Parent/children </li></ul></ul><ul><ul><li>Father/son/daughter </li></ul></ul>