ERM Class Presentation - Westby


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Presentation about mobile devices and licensed electronic content given for an Electronic Resources Management course at UW-Madison's School of Library and Information Studies.

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  • BlackBerry and HTC
  • “Mobile devices include laptops, netbooks, notebook computers, cell phones, audio players such as MP3 players, cameras, and other items” (Lippincott, 2010).“The use of the term ‘smartphone’ has become popular to identify devices that have Internet capability and functionalities that are similar to computers, although there is no industry-wide standard definition of the term...In effect, the smartphone can provide capabilities that are very similar to laptop computers” (Lippincott, 2010).Internet-capable handheld devicesTransition: *more focus on mobile learning/mobile instruction in the literature, bigger discussion is there not so much with ERM and mobile devices. That part is just emerging now. “...the mobile device will increasingly become an instrument for creation of digital content, and not just a device for access to content” (Lippincott, 2010).  Literature focuses more on extension of services/learning with regard to content creation rather than access to content, which is true, but almost seems like it's a burning train racing forward without getting everyone off it first, all about maximizing use of web-content and apps and use in educational ways rather than access to licensed content “ learning devices have gradually improved to an applicable status” (Chang, 2008).  Now databases are beginning to emerge as well
  • “...the population of those using an internet-capable cellular phone is 71,522,800, which is more than 80% of the population of cellular-phone owners” (Chang, 2008).  --handheld devices for small amounts of information, PCs for large amounts“...current demand [of the use of handhelds by library patrons] is fairly limited noting that most reported uses indicate greater use of electronic organizer type functions than accessing library related content.  Of library-related functions those which were reported with the greatest frequency were catalog access, reading docs, database access, and accessing ready reference material” (Cummins, Merrill, & Borrelli, 2009).
  • “As more and more students buy internet-capable phones and when phone plans that include internet access become more affordable, students will seek streamlined ways to locate the kinds of information they need.  Campus information portals for mobile devices are one emerging model, and some academic libraries are already represented in these venues” (Lippincott, 2010). Med libraries: “With regard to type of information services that can be provided through mobile devices, majority of doctors showed their preference for List of New Arrivals, followed by E-journal Article, Renewal of Books, Reservation of Books, Information of Library Timings, Library News and so on.  Among students, there was marked preference for List of New Arrivals, followed by Library News, Renewal of Book, Information of Library Timings and Web Clippings, and so on” (Bala & Gupta, 2010). --preferences show that there is a need for these services, especially in certain fields like health sciences“At the University of Alberta, Carney et al. (2004) found in response to their survey question, ‘Which of the following library materials would you like to be able to download to your PDA.’ that the two most popular responses were database search results 75 percent and 46 percent catalog search results” (Cummins, Merrill, & Borrelli, 2009).  
  • Just to put it in perspective, here at UW’s SMPH, they recommend that students get some kind of PDA (personal digital assistant) during their second year. Ebling:First & second year student course schedules and group information are downloadable to PDAs. The UW School Of Medicine & Public Health Only directly supports iPhone, iPod Touch, & Palm® Operating System (OS) devices. The current recommended handheld devices are the iPhone& iPod Touch. However many of the medical programs commonly used are available for other platforms such as Windows Mobile, BlackBerry®, & Android devices.
  • “Database publishers are beginning to develop downloadable applications or formatting to be mobile-friendly versions of their content...including Social Science Research Network (SSRN)” (Murray, 2010).  SSRN introduced mobile app in 2009,iSSRN, with basic search of e-paper collection and abstracts and PDF to their elibrary with over 231,700 downloadable full text pdf documents (Murray, 2010).  
  • Mobile Marketing Association – learning, yes?
  • Mobile applications:newspapers (i.e. Wall Street Journal, Financial Times)Journals and scholarly societies (iResearchiPhone app from American Institute of Physics [mobile access to content from many major titles, i.e. Journal of Applied Physics, Chaos, Journal of Renewable and Sustainable Energy] - can save content as cached items to “provide access through patrons’ authenticated devices even when not connected”).Citation managers (RefMobile – no need to sync with web-based account, just work directly from same one you access from your desktop)
  • Subscription based content apps:For example, with ScienceDirect, if institution has a subscription then you just register creating username and password with institutional email, when you verify your email with your mobile device which should then automatically launch the app. Can do searches on device, save up to 500 results in history on iPhone app. Different from RefMobile, it’s not possible (for now) to coordinate saving the iPhone app searches to view on your desktop computer (syncing those accounts)-need to email them to yourself. can use your username and password on up to three devices. FAQ sheet says you probably need to still authenticate through your user institutionPubMedOnTap, Clinical Pharmacology OnHand, Mobile Micromedex, (Nature Publishing Group): free app,browse, search, read, bookmark, and save searches, create RSS alerts from Nature and Nature Group; can also interact with figures and view referencesIOP and News Flash:free app, browsing most recent 25 IOP journalsarticles by issueor subject, searching titles from last 2 years, export articles to email, PDFs, limit of 20 articles/month per app.ACS ASAP: latter introduced in March 2010, runs on iPhone platform, app=$2.99, streams journal content and news from Chemical and Engineering News, can have favorites, full text (limited access to subscribers only), 850,000 articles and book chapters, share.  
  • Library catalog appsWorldCat Mobile (OCLC): identifies local libraries that hold items cataloged in WorldCat, provides contact info and maps to libraries, available in U.S., Canada, U.K., Germany, France, and Holland. Serials Solutions (ProQuest) Summons: use Summon to search physical collection and digital resources from their phoneLibrary Anywhere (LibraryThing, works with multiple providers): works with all major vendors, libraries can purchase it, used with iPhone, BlackBerry, and AndroidAccessMyLibrary (Gale app): employs a user’s global position to find libraries within a ten-mile radius.  The user then selects a library to find its address and contact information and to access all of its Gale electronic resources.  By partnering with libraries throughout the United States and Canada, users can browse and read over 30 million articles by simply logging in with an e-mail address and postal code; no library membership is required” (Murray, 2010).
  • Ebling’s Mobile Application Sources list1) Are the only software available on Ebling's website the ones that students have access to?We just list some recommended or popular stuff (we coordinate those with Adrian Gay). For the most part the apps are standalone things that are useful for them but not necessarily tied into anything we pay for. So they have access to them via the AppStore (for iPhone/Pad/Touch say) and we list them on our site whether or not there's a tie-in to a licensed resource.
  • Below is a description of the UW – SMPH sponsored software. When deciding on which portable device to use keep in mind that Epocrates is the most commonly used drug and formulary reference tool used in the clinical years. Epocrates® Rx (Free Version) Free mobile drug and formulary reference. Epocrates® Essentials (Subscription available to Medical Students) * Integrated drug, disease, and diagnostic suite for mobile devices. As part of our on-going PDA Initiative and as a result of our participation in the Epocrates® University Consortium, the UW School Of Medicine & Public Health has arranged for all medical students to get new one year subscription or extension to Epocrates® Essentials Essential Evidence Plus (Subscription available to Health Science Students) ** A powerful electronic resource packed with all of the medical evidence you need to make critical patient care decisions. Essential Evidence Plus features must-have content, tools, calculators, and daily email alerts for clinicians who deliver first-contact care. MicroMedex– Thomson Clinical Xpert(Subscription available to Health Science Students) ** Evidence based decision support for your PDA. * disease information * laboratory test information * drugs * interactions * alternative medicine * toxicology * news & alerts * and convenient calculators ** Provided to Health Sciences students by Ebling Library, UW School Of Medicine & Public Health, and the UW Dept. Of Family Medicine.
  • 2) Are all of the databases subscribed to by UW viewable via handheld mobile devices?No way  There are a few that have mobile versions - if you look at the mobile version of our site the databases listed there are the mobile-friendly ones. The others may work in a handheld browser but there's no real support or promise they'll work right, if at all. Luckily some of the vendors are sensitive enough to have sites coded in such a way that they work well in a browser as is. Sometimes the ones that do have mobile versions don't always have auto-detect ability to route a user to the mobile version (i.e. you need to know about it and go there separately or you'll get the crappy mobile-unfriendly version)
  • Mobile-Friendly InterfacesMedlinePlus: Mobile MedlinePlus (NLM): searching and browsing, not full MEDLINE but summaries and wellness topics, also has health news and medical encyclopedia and available in Spanish (free?)PubMed Mobile: search MEDLINE from any mobile browserEBSCO: mobile web browser-optimized site, can access all EBSCO databases as long as your local administrator has set up an institutional profile. “Users on authenticated devices can select and search a wide variety of EBSCO resources, export results lists and PDF full text when available, and view HTML full text and figures and graphs from articles as images” (FAQ page).EBSCOhost Mobile has the following features available: Basic SearchingHTML and PDF Full Text Limiters E-mailing articles Preferences Multi-database Searching Interesting EBSCOhost Mobile usage DOES count against a simultaneous user seat limit in EBSCOhost databases. Others: Epocrates, PressReader, LexisNexis, Westlaw
  • Ebling’s text only mobile browser (we’ll see the other one later)LibGuide in mobile format
  • Ok, so we see that there is a need – people are using them, they know what they want to use, and vendors have responded by making available some of this content in mobile-friendly format, and that libraries predict there will be an increase, but a lot of people seem to not know a lot about them, or even that they’re there. So, for all practical purposes, let’s pretend that we’re in libraries right now in this info environment. Perhaps some of you already have some experience with this.Question: If you were in the role as a librarian right now trying to decide whether to implement mobile services, what would be your top three questions/concerns about implementing mobile-friendly content access to your collections?
  • Pricingmixed opinions on how to handle licensing and pricing for licensed content on wireless handheld devices.  People in Spires’ (2008) survey thought vendors should not charge additional fees for wireless access to content, since most fees at academic institutions are based on campus full time equivalent (where a student equals one user whether he/she uses a computer in the library to access it or a wireless handheld device).“Several worried that this would be ‘another excuse’ to increase rates or to complicate pricing models.  One [respondent] said, ‘Publishers don’t want to license the library--they want to sell to the individual” (Spires, 2008).But in general, the concensus is that the FTE model in academic libraries is adequatefor now and would work with wireless handheld devices.Other costs the need for students to purchase additional software, and university provided training for providing technical support for the devices (wide variety of devices, hardware, etc) and time investment. Small screen“Majority also agreed that accessing information on small screen of few mobile devices is problematic” (Bala & Gupta, 2010). Technical challenges noted by (Cummins, Merrill, & Borrelli, 2009) include robust wireless infrastructure, as part of perceived limitations, “The IPs of these devices change each time the Internet is accessed, so content on the library’s website may be inaccessible.  Many libraries have proxy servers or software to allow for off-campus access, but it is an issue at some libraries” (Spires, 2008).
  • The one that came up most frequently in the literature about surveys of librarians = pricing. Five types of delivery modes available with handheld devices (Spires):free with an existing licensed productuser add-on purchase - library would pay extra for mobile accessInstitutional site licensesPurchase a set number of downloads - usually an add-on to an existing online productLibrary would download e-books onto expansion cards that patrons could check out like a normal bookSo I asked Allan Barclay that I've read some about concern whether mobile-friendly interfaces for licensed content could be "another excuse to be charged more by vendors,“ is this a warranted concern? Are UW's free with existing licenses?He responded, “In general the concern is "if there's a way to charge more for it they will." So while I haven't heard that specific concern myself I think that's assumed as a potential problem. I checked with Andy and so far we haven't had to pay extra for any. The only hoop to jump through is that some vendors require a separate user account to work with their mobile sites (the mobile and regular aren't linked).”He thinks that vendors could begin charging more for the apps. It certainly could happen, though - esp. if there are features in the mobile that aren't in the standalone (I dunno, could there be any use in geo-location? Or phone/image searching? Actually that would be cool - snap a picture of a drug, look it up in MICROMEDEX. But I digress...)
  • 4) Is there a lot of extra tech development that goes along with making library content mobile? (not specifics but in general, is there a significant time and staff effort investment that goes into it?)Rebecca Holtz did Ebling’s mobile site. Depending on how good you want it the answer is "yes". There are some things out there that allow you to format a site in a mobile friendly way fairly easily but it does take time for sure if you want it to look good and work well (things like graphics and different coding are required). The really crappy ones (like the campus library website) are just "transcoded" from regular web to mobile web with no extra effort required. (Next slide)
  • mobile site (“transcoded” from the regular library website)Ebling library – full mobile site
  • Wide range of content and delivery methods: “ collections span a wide range of content and an equally wide range of delivery methods.  This spectrum runs from mobile access to reference sources to audio book collections and databases” (Murray, 2010).Resulting in a more holistic information environment by including various mobile initiatives” (Murray, 2010).Considerations:need to decide which platform will be most beneficial to your users, not what is on the cutting edge of tech necessarily. “This hesitancy [to adopt mobile technologies in libraries] seems to be changing, however, as evidenced by the number of campuses implementing mobile services, the growing literature on mobile library services, and the conferences dedicated to this service philosophy” (Murray, 2010).up and coming research area= location-based research and augmented reality. “The focus of mobile search may soon shift from networked portals to location- and experience-based access points of digital data layered over physical locations and items” (Murphy, 2010).
  • Bibliography
  • ERM Class Presentation - Westby

    1. 1. Mobile Devices &Licensed Electronic Content<br />Katherine Westby<br />Electronic Resource Management<br />November 19, 2010<br />
    2. 2. Definitions<br /> “The use of the term ‘smartphone’ has become popular to identify devices that have Internet capability and functionalities that are similar to computers, although there is no industry-wide standard definition of the term.” (Lippincott, 2010).<br />Provide capabilities that are similar to laptop computers<br />Internet-capable handheld devices<br />
    3. 3. Is There a Need?<br />“…the population of those using an Internet-capable cellular phone is 71,522,800, which is more than 80% of the population of cellular-phone owners” (Chang, 2008)<br />More students having mobile devices, Internet access becomes more affordable<br />What library-related functions do you use: catalog access, database access, and ready reference material<br />
    4. 4. Developments<br />Campus information portals for mobile devices are one emerging model, and some academic libraries are already represented in these venues” (Lippincott, 2010). <br />Study done in 2008: 34% librarians thought patrons were accessing licensed content on mobile devices, but 88.6% expected the trend to increase toward accessing databases and e-journal/e-book content on mobile devices.<br />Medical libraries most popular users (Spires, 2008)<br />What library-related functions would you like to use: database search results and library catalog search results<br />
    5. 5. Ebling Library<br />
    6. 6. “Several information companies have begun to make their tools accessible to mobile searchers by introducing mobile search gateways” (Murray, 2010).<br />Mobile applications<br />Mobile web platforms<br />Provider Response<br />
    7. 7. Mobile Applications<br />“ that runs on a mobile device and performs certain tasks” (MMA, 2008).<br />Also known as apps or “downloadables”<br />Types<br />Communication<br />Games<br />Multimedia<br />Productivity<br />Travel<br />Utilities<br />
    8. 8. Examples of Mobile Applications<br />Newspapers<br />Wall Street Journal<br />Financial Times<br />Journals and scholarly societies<br />iResearchiPhone app (American Institute of Physics)<br />Citation Managers<br />RefMobile<br />Excerpt from RefMobile factsheet, 2010<br />
    9. 9. Examples of Mobile Applications<br />PubMedOnTap, Clinical Pharmacology OnHand, Mobile Micromedex, DynaMed<br />, Institute of Physics journals, News Flash<br />ACS ASAP (American Chemical Society)<br />
    10. 10. Examples of Mobile Applications<br />WorldCat Mobile<br />Summons (Serials Solutions)<br />LibAnywhere (LibraryThing)<br />AccessMyLibrary (Gale)<br />
    11. 11. Mobile Applications at Ebling Library<br />
    12. 12. Mobile Applications at Ebling Library<br />
    13. 13. Mobile-Friendly Interfaces<br />Websites that work in a handheld browser<br />Also known as browsers<br />Site coding vs. Auto-detect<br />
    14. 14. Examples of Mobile Browsers<br />Browsers<br />MedlinePlus<br />PubMed<br />EBSCO<br />“With regard to the availability of PubMed on hand-held wireless devices, 59.59 per cent doctors and 85 per cent students were not aware that PubMed is providing these information services” (Bala & Gupta, 2010).  <br />
    15. 15. UW Madison<br />
    16. 16. Libraries’ Response<br />Question: <br /> If you were in the role of an electronic resources librarian right now, what would be your top three questions or concerns about implementing mobile-friendly content access to your collections?<br />1.<br />2.<br />3.<br />
    17. 17. Libraries’ Response<br />Pricing<br />“…just another excuse to increase rates or to complicate pricing models” (Spires, 2008).<br /> FTE model in academic libraries<br />Other costs<br />Additional staff possibly<br />Time investment in changing formats and training staff<br />Student/patron expense<br />Small screens<br />“Majority also agreed that accessing information on small screen of few mobile devices is problematic” (Bala & Gupta, 2010). <br />Technical issues<br />IP addresses<br />Robust wireless infrastructure<br />
    18. 18. Five types of deliverymodes<br /><ul><li>Free with existing licensed product
    19. 19. User add-on purchase
    20. 20. Institutional site license
    21. 21. Purchase a set number of downloads
    22. 22. Download product onto circulating expansion cards</li></ul>Libraries’ Response: Pricing<br /> “Not many libraries can afford additional content fees or increased fees on current products” (Spires, 2008).  <br />
    23. 23. “There are things out there that allow you to format a site in a mobile friendly way fairly easily...”  <br />Libraries’ Response: Other Costs<br /><ul><li>Additional staff
    24. 24. Time investment in changing formats and training staff
    25. 25. Student/patron expense</li></ul> “...but it does take time if you want it to look good and work well” (Barclay, 2010).  <br />
    26. 26. UW Madison<br />
    27. 27. Outlook = positive<br />Benefits<br />Wide range of content and delivery methods<br />“Holistic information environment” (Murray, 2010)<br />Considerations<br />What is most important to your user base (not always the cutting edge tech)<br /> “As mobile search catches up with mobile expectations, we in the information industry have the opportunity of guiding development to best balance the human and technological aspects of the mobile information experience” (Murphy, 2010).<br />Up and coming mobile technology developments...<br />“This hesitancy [to adopt mobile technologies in libraries] seems to be changing, however, as evidenced by the number of campuses implementing mobile services, the growing literature on mobile library services, and the conferences dedicated to this service philosophy” (Murray, 2010).<br />Libraries’ Response<br />
    28. 28. Questions?<br />
    29. 29. BIBLIOGRAPHY<br /><ul><li>Bala, A. & Gupta, B.M.  (2010).  Perceptions of health professionals regarding use and provision of LIS through mobile technologies.  Journal of Library & Information Technology, 30(3), 7-12.
    30. 30. Barclay, A. Personal Interview. 11/3/10.
    31. 31. Chang, C.K.  (2008).  Acceptability of an asynchronous learning forum on mobile devices.  Behaviour & Information Technology, 29(1), 23-33.  
    32. 32. Cummins, J., Merrill, A., & Borrelli, S.  (2009).  The use of handheld mobile devices: their impact and implications for library services.  Library Hi Tech, 28(1), 22-40.
    33. 33. Lippincott, J. (2010). A mobile future for academic libraries. Reference Services Review, 38(2), 205-213.
    34. 34. Mobile Marketing Association. (2008). Mobile Applications. Retrieved 10/30/10 from
    35. 35. Murphy, J.  (2010).  Using mobile devices for research: smartphones, databases, and libraries.  Online, 34(3), 14-18.
    36. 36. Murray, L.  (2010).  Libraries “like to move it, move it”.  Reference Services Review, 38(2), 233-249.
    37. 37. Spires, T.  (2008).  Handheld librarians: a survey of librarian and library patron use of wireless handheld devices.  Internet Reference Services Quarterly, 13(4), 287-309.</li>