Recommending Books to Men


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Recommending Books to Men (Especially When You're Not One), presented by the Westerville Public Library librarians at OHIONET on April 29th, 2008.

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  • Recommending Books to Men

    1. 1. Recommending Books to Men (Especially When You're Not One) Male Reader’s Advisory OhioNet Reader’s Advisory Workshop April 29, 2008
    2. 2. Warning: We’re Not Men <ul><li>Look for trends (and avoid stereotypes.) </li></ul><ul><li>WWMD: What would men do? </li></ul><ul><li>Listen to men and learn from them! </li></ul>
    3. 3. But We’re Not So Different… <ul><li>People are motivated to read </li></ul><ul><li>to fill a gap in knowledge </li></ul><ul><li>to relate to others </li></ul><ul><li>for entertainment </li></ul>
    4. 4. Trends
    5. 5. Just the Facts, Man <ul><li>Men do read books. Not as much as women, and not as much fiction, but they do. </li></ul><ul><li>Men like to read about hobbies, sports, and things they might do or be interested in doing. </li></ul><ul><li>Men tend to enjoy escapism and humor; including science fiction or fantasy. </li></ul><ul><li>Men like texts that could be easily exported into conversations. </li></ul>
    6. 6. Just the Facts, Man (cont.) <ul><li>Men desire reading that is new, different, or surprising. </li></ul><ul><li>Men are more interested in persuasive or informational literature, and not as interested in narrative fiction and poetry. </li></ul><ul><li>Men are not as interested in female characters (especially books written in the female point of view.) </li></ul>
    7. 7. What’s So Funny?
    8. 8. Gender & Genre <ul><li>Humor, War Stories, Sports Stories </li></ul><ul><li>Narrative Non-Fiction </li></ul><ul><li>Mysteries, including Action, Adventure, & Espionage </li></ul><ul><li>Man versus Nature </li></ul><ul><li>Fantasy & Science Fiction </li></ul>
    9. 9. Gender & Genre (cont.) <ul><li>Christian Suspense Fiction </li></ul><ul><li>Dick Lit (or Lad Lit) </li></ul><ul><li>Good versus Evil </li></ul><ul><li>Stories about Fathers and Sons </li></ul><ul><li>Practical Guides </li></ul><ul><li>Graphic Novels </li></ul>
    10. 10. Marketing to the Man
    11. 11. Just the Facts, Man <ul><li>Men are more inclined to read magazine and newspaper articles, graphic novels and comic books. </li></ul><ul><li>Men are more enthusiastic about reading electronic texts. </li></ul><ul><li>Men are often interested in visual narratives in various formats, such as graphic novels, comic books, video games and movies. </li></ul>
    12. 12. It’s All About the Package <ul><li>eBooks </li></ul><ul><li>eAudiobooks </li></ul><ul><li>Magazines </li></ul><ul><li>Newspapers </li></ul><ul><li>Graphic Novels </li></ul><ul><li>Websites </li></ul><ul><li>Video Games </li></ul><ul><li>Movies </li></ul>
    13. 13. There’s More on the Web than Porn <ul><li>Market on the Web! Men are more likely than women to use the internet as a destination for recreation. </li></ul><ul><li>Make sure to market to both users and non-users by placing information not only on the library’s website, but other sites that men might frequent. </li></ul><ul><li>Offer a “back entrance”, such as drive-through reserve pickup for those men who might still think that “library” is a dirty word. </li></ul>
    14. 14. Go Where the Men Are <ul><li>Set up displays and other marketing pieces by the newspapers. </li></ul><ul><li>Pair books with their movie adaptations in the Media department. </li></ul><ul><li>Try “book talking” with captive audiences, such as at the beginning or end of library programs, or at senior living facilities. </li></ul><ul><li>Advertise collections in or around the technology center or computer lab. </li></ul>
    15. 15. Men At Work <ul><li>Offer to create subject guides for area businesses. </li></ul><ul><li>Make sure to have job search information easily accessible. </li></ul><ul><li>Offer book groups for businesses that can be used as networking opportunities. </li></ul>
    16. 16. Listen to Men, and Learn from Them! <ul><li>In reader’s advisory, listening is your strongest tool. </li></ul><ul><li>If you can get him to open up a little, you can use “identity markers” such passions and interests to make a connection. </li></ul><ul><li>Focus on the negative. Sometimes it’s easier to describe what you didn’t like about the last book you read. </li></ul>
    17. 17. Up Close and Personal <ul><li>Ask the experts! Talk to your male friends & your male co-workers to get the inside scoop. </li></ul><ul><li>Start “friending” men on Goodreads to track trends and make connections. </li></ul><ul><li>Did you know that you can even find MySpace users by searching “similar book interests”? </li></ul>
    18. 18. Other Resources <ul><li>Novelist and Novelist Plus </li></ul><ul><li>He Reads, She Reads column from Booklist magazine </li></ul><ul><li>’s Listmania </li></ul><ul><li>LibraryThing’s recommendations (similar to Amazon’s Customers who bought… feature) </li></ul>
    19. 19. Further Reading <ul><li>Reading Don’t Fix No Chevy’s: Literacy in the Lives of Young Men by Michael W. Smith </li></ul><ul><li>Misreading Masculinity: Boys, Literacy, and Popular Culture by Thomas Newkirk </li></ul><ul><li>He Reads, She Reads column, Booklist magazine </li></ul><ul><li>Men See the Light by Tamara Butler, Library Journal </li></ul><ul><li>He Reads ... She Reads: The Booklist Adult Books Readers Advisory Forum , ricklibrarian article on BlogSpot </li></ul>
    20. 20. Further Reading, cont. <ul><li>The Books that Move Men by Lisa Jardine and Annie Watkins, from The Guardian </li></ul><ul><li>How Men and Women Use the Internet ,from Pew Internet and American Life Project report </li></ul><ul><li>What Do Men Really Want (To Read About)? by Ginia Bellafante, from New York Times </li></ul><ul><li>Demographic Characteristics of U.S. Adults Reading Literature from </li></ul>
    21. 21. Share What You Learned <ul><li>For our PowerPoint Presentation, go to: </li></ul><ul><li>For links mentioned, go to </li></ul>