2011 Sponsorship Opportunities West Coast Green
West Coast Green is the platform for collective intelligence – assembling visionary thinkers, business leaders, products, and technologies that revolutionize the way we live and work. We support the thought leaders in the green sector by accelerating the pace at which game-changing environmental solutions move to market. Together, we are creating the master plan for the foundation on which a greener planet will be built. Our Mission
About West Coast Green - The Conference West Coast Green Conference and Expo is a world-class event that connects sustainable businesses to the industry experts who influence adoption and expansion of their products and services. Our scale and reach is unprecedented. W e are the largest and only conference + expo in the world dedicated to showcasing green innovation as it intersects with the built environment. 156 speakers I 200 Exhibitors I 11,000 of the leading minds in green Partnerships with key stakeholders - Our business model allows us to collaborate with the most progressive and knowledgeable initiatives and organizations – further fueling our ability to lead the market and maintain our position as the premier source for innovation. Partners include companies and associations that are leaders in Green industry and policy development such as: Leaders in the Private Sector : PG&E, Google, Autodesk, IDEO, Panasonic, Whirlpool, TriplePundit, Fast Company, Wired, Home Depot, Cisco Trade Associations : U.S. Green Building Council (USGBC), American Institute of Architects (AIA), Urban Land Institute (ULI), Home Builders Association (HBA) Innovation, Clean Tech & Venture Capital : The Keiretsu Forum, Clean Tech Open, California Green Technology, Social Venture Network Non-Profits & Educational Institutions : Habitat for Humanity, Build It Green, Net Impact, Presidio School of Management, Stanford, Harvard, UC Berkeley Public & Government Agencies : City of San Francisco, Environmental Protection Agency (EPA), CA Energy Commission (CEC), CA Public Utilities Commission (CPUC), NASA, Department of Energy (DOE) 2009 has validated once again that West Coast Green is the world’s center of sustainability innovation for the built environment. Packed with thought leaders, speakers, and energetic attendees, the orchestration of the event was executed with precision — Gene Quisisem, Western Region Director, Green Ray Technology “ ”
Our Origins Co-Founder, The Green Resource Center, Berkeley —one of the first resource centers of its kind in the country, providing tools and resources for sustainable building – which evolved into Build It Green , a multi-million dollar non-profit entity. Founder, Green Materials Showcase — The largest and first residential green building materials event in the country for Architects, Designers and City Planners President and CEO, Healthy Home Plans — One of the largest online sources for healthy and sustainable home plans designed by award-winning architects Producer of green building education for the United Nations Named as one of the top change makers in the United States by the World Affairs Council The founder, Christi Graham, is one of the most effective visionary leaders to emerge in the green building movement. Recognized nationally as a pioneer in the industry, Christi’s profound impact on the sustainability movement is rooted in her passion for education and the belief that humanity’s capacity for greatness is one of the most valuable and renewable resources in in our country. Her goal to scale the awareness and adoption of brilliant game-changing solutions for green, healthy and thriving world communities has inspired the following achievements: West Coast Green was launched out of a need for a common conversation for decision makers who influence the greening of the built environment. Founder & CEO, Christi Graham with Mayor Gavin Newsom, 1997
About West Coast Green - The Company Our Evolution Originally focused solely on residential green building, West Coast Green has evolved to incorporate commercial and institutional green building, technology and the entire breadth of the built environment. The phrase "built environment" refers to the entire inventory of man-made buildings and the infrastructure which supports and connects them ($1.3 trillion market) -- including: offices, homes, schools, hospitals, hotels, public buildings, airports, streets, sidewalks, parks, parking structures, expressways, bridges, transportation, railroads and waterways. We have become the world’s largest and most successful business-to-business event specifically in the green innovation arena. Our core belief is that environmental sustainability is best achieved through profitable market solutions. And to further our contribution to moving the needle on green, in 2009 we broadened our business model to incorporate a service arm, which includes corporate sustainability strategy and a market accelerator portal. This is the best run conference that I have ever been to. If you are at all interested in how to capture the core content of so many separate conversations and assist in networking a huge array of people, this conference just flat rocks. This is one outstanding organization that's worth the price of admission for that alone. — Phil Stob, IDEO “ ”
Looking at the Big Picture West Coast Green’s integrated, systems-based approach to addressing sustainability brings together leaders and businesses from every element of the built environment. Our triple bottom line criteria ensures that the conference not only produces efficient, viable, and holistic solutions, but that these ideas are presented to an audience capable of seeing them through to completion. Why the entire scope of the built environment? Because the built environment requires vast amounts of natural resources, including energy and water to construct and operate, while producing waste and pollutants that negatively impact the environment. In aggregate, the built environment is responsible for over 50% of all greenhouse emissions. Of equal importance, current environmental challenges are best addressed when looking at the city and community level – the scale in which these solutions intersect one another. For instance, new forms of transport are dependent on the development of new infrastructure and the deployment of the Smart Grid. Integrating these solutions at the largest scale is our greatness opportunity for significant change at the pace in which we need to be moving.
What Makes West Coast Green Unique Our scale and reach We are the largest and only Conference + Expo in the world dedicated to green innovation, building, design and technology. Our media coverage is unprecedented We have been recognized in more than 300 feature editorial and broadcast news segments and attended by more than 315 registered journalists each year from around the world – achieving more than 126 million impressions worldwide. Coverage includes: CBS Channel 5, Bloomberg TV, ABC News, CNET, The Economist, Discover, NBC, USA Today and the Wall Street Journal. Access to thought leaders No other conference offers the same level of access to the leading minds in innovation as it relates to building and values-based business models. A trusted source Our socially responsible and sustainable business practices are incorporated into every aspect of our business. Practicing what we advocate is what allows us to be a trusted source for authentic green. Our credibility within the industry We were founded by a pioneer in green, we were the first conference at this scale, and we are still the largest Conference of its kind in the country. Consequently, West Coast Green’s reputation and connections are exceptional. We partner with the top organizations and businesses that demonstrate reputable green practices to ensure and maintain our credibility and ability to position our partners in the same light.
West Coast Green 2010 Highlights Inspired Presentations from 181 of the leading minds in the green industry included keynote speeches from noted visionary thinkers and business leaders, such as: Van Jones, Arianna Huffington, William McDonough, Al Zollar of IBM, Doug Davis of Intel, and Panama Bartholomy (CEC) An interactive tradeshow floor with over 160 exhibitors showcased the latest innovations in green building and business technology Powerful educational tracks and sessions included: Future Communities 4.0 | Smart Grid = Smart Cities | Cool Tech & Hot Products | Energy + H20 | Better Business, Branding & Social Innovation | Entrepreneurship Training & Money Flow Innovation Pipeline is an impressive showcase of revolutionary products and technologies not yet on the market. The majority of our 2010 participants were reviewed by an editor and received exposure by Fast Company! Pre-event and Onsite Summits convened thought leaders and corporate America to examine and strategize around sustainability issues. This exchange of ideas, and a real-time exercise for creating the action plan for deployment. For 2010 our topics included: Intelligent Systems: Developing the infrastructure to support the success of Electric Vehicles | Retrofitting & Remodeling America | Smarter Buildings for a Sustainable Future The Press was unprecedented is with over 126,494,652 media impressions, it became an all time record for West Coast Green. Coverage by Huffington Post, CNN, The Atlantic, Treehugger and Fast Company contributed to the high level of exposure.
Our Audience and Outreach Geographic Overview Top US Cities Represented San Francisco, CA Seattle, WA Portland, OR New York, NY Phoenix, AZ Denver, CO Washington DC Atlanta, GA Boston, MA Chicago, IL This is the best run conference that I have ever been to. If you are at all interested in how to capture the core content of so many separate conversations and assist in networking a huge array of people, this conference just flat rocks. This is one outstanding organization that's worth the price of admission for that alone. — Phil Stob, IDEO “ ”
Thousands of specifiers, decision makers, thought leaders and consumers representing all 50 states and 20 countries converge to explore green innovation, business solutions and design. Our Attendees 65% of our Conference audience consists of Green Business/Building Professionals and CleanTech innovators 80% of the WCG Conference audience is at the Owner/C-Suite/ Management level
Cross-industry sampling of Companies in Attendance 3M Akeena Solar Applied Materials Autodesk Biomimicry Guild California Air Resources Board California Clean Tech Open California Energy Commission City and County of SF Cisco City of Portland City of San Francisco Coldwell Banker Conservation Law Foundation Eaton Edelman Fast Company Flex Your Power Forbes Gap, Inc. GE Genentech, Inc. Google GRID Alternatives GridNet Haas School of Business Habitat for Humanity Home Depot Foundation Horizon Energy Systems IBM IDEO Intel Johnson Controls Kaiser Permanente Kleiner Perkins Caufield and Byers Klip BioTechnologies Lawrence Berkeley National Laboratory Lockheed Martin Lutron Electronics Monterey Institute of International Studies Next Energy Office of the California Attorney General Office of the Governor PG&E Regrid Power Schneider Electric Serious Materials Silicon Valley Leadership Group Smith Barney Solar and Astrophysics Laboratory SoCal Edison Stanford University SunEdison Tendril Thinkshift Communications Trinity Ventures TriplePundit University of California San Diego University of San Francisco US Green Building Council Virgin Webcor William McDonough + Partners World Future Council Yahoo! Inc.
Al Gore Former US Vice President Van Jones Founder & President, Green for All & Ella Baker Center Steve Wozniak Chief Visionary Officer & Co-founder, Apple Inc. David Suzuki Author & Host of TV show, The Nature of Things Hunter Lovins Founder & President, Natural Capitalism Group Bill Weihl Green Energy Czar, Google Robert F Kennedy Jr. President, Waterkeepers & Senior Attorney, NRDC Ed Begley Jr. Host, Living with Ed, on HGTV Cameron Sinclair Co-Founder, Architecture for Humanity Ray Anderson Chairman, Interface Inc. Erin Brockovich Research Consultant, Masry & Vititoe Jerry Brown Attorney General, California Over 400 Global Leaders Join our Faculty
The Value of partnering with West Coast Green Your brand will be associated with some of the most innovative, visionary minds in the world West Coast Green represents a tremendous opportunity to engage in a high-level dialogue with leaders at the forefront of green initiatives Foster strategic partnerships with peers, leading innovators and industry experts Receive extensive media exposure. In fact, 91% of our Sponsors, Partners and Exhibitors have been featured in local, national and international press through our targeted media campaigns See immediate and measureable results, effecting direct sales, qualified lead generation and positive effect in brand awareness and perception. We were looking for a big venue that would bring together green innovation and West Coast Green is that. It was an obvious synergy with what we're trying to do at Autodesk and what West Coast Green has been able to do very successfully. — Lynelle Preston Cameron, Director of Sustainability Worldwide, Autodesk “ ”
Sponsorship of West Coast Green As a sponsor, we’ll work with you to create a customized platform that over delivers on your measurement of success! We collaborate with our sponsors to make sure their most newsworthy green attributes are optimized to the fullest extent. <ul><ul><ul><li>Key content sponsorships of Educational Tracks </li></ul></ul></ul><ul><ul><ul><li>Sponsorship collaboration with other industry leaders, who share similar goals </li></ul></ul></ul><ul><ul><ul><li>Media events that highlight your product and enhance your brand visibility as a partner of West Coast Green </li></ul></ul></ul>West Coast Green is "the" event to deliver our brand messages & develop business opportunities in the rapidly growing green building movement. — Omer "Butch" Gaudette, Director Trade Relations Whirlpool Corporation “ ”
Sponsorship Benefits On-site -Recognized as a Platinum Sponsor at plenary presentations -Logo prominently displayed on exhibit hall entrance signage -20x20 Premium partner position within the exhibit hall -Access to event survey results -6 VIP full-conference passes -100 Trade Show floor passes -Option to include branded collateral in attendee tote bag Media -Company profile and event activities included in outreach to online media platforms, print media, radio, television, social networking partners and other viral web marketing programs Print -Full-page, 4-color advertisement within Official Program Guide (possible cover positions) -Recognized as a sponsor within West Coast Green Official Program Guide (company description and URL) -Company name and logo included in West Coast Green advertising and marketing distributed via outreach and major media partners (Wired, Fast Company, Dwell, Sunset and San Francisco Chronicle) Web -Prominent position on West Coast Green home page, endorsed as a major sponsor of the event and expo (information on site for one year) -Inclusion in email communications to attendees (Company name and hyperlinked logo) -Endorsed as a “sponsor we love” on the West Coast Green sponsor section of the site. West Coast Green editorial team will highlight the green benefits of your product and why we think you’re great -One year use of West Coast Green logo for advertising and marketing promotion
Press Coverage West Coast Green has been recognized in more than 300 feature editorial and broadcast news segments and attended by more than 315 registered journalists achieving more than 126 million people world-wide! West Coast Green has been promoted on an international scale, creating mass coverage including; CBS Channel 5, Bloomberg TV, ABC News, CNET, The Economist, Dwell, Fast Company, Discover, LA Times, Wired, NBC 11, and USA Today. All media efforts are in motion for similar coverage this year to produce world-wide results.
Press Coverage Samples… Click to play in browser
Flash Mobs Smart Phone Apps Facebook Twitter Blogs LinkedIn YouTube Social Media that creates buzz for the event and our Sponsors Social Networking Webinars Aggregation westcoastgreen.com Builds a two-way conversation Provides a multi-media, dynamic presence Encourages media redistribution Quick, dynamic, diverse messaging Highly accessible and scalable publishing This place is absolutely blazing hot with good stories and great people! - Lisa Chan, CBS News Anchor “ ”
West Coast Green Marketing Plan: 2010 Example: Utilities, Smart Grid, & Green Power <ul><li>Building the Education Program </li></ul><ul><li>Our unique business model allows us to create in-depth partnerships with top government and educational institutions. </li></ul><ul><li>To create the leading educational content relevant to our utility audience this year, we will be partnering with the </li></ul><ul><li>following organizations: </li></ul><ul><li>Our Education Partners </li></ul><ul><ul><ul><li>The Energy Coalition </li></ul></ul></ul><ul><ul><ul><li>California Public Utilities Commission (CPUC) </li></ul></ul></ul><ul><ul><ul><li>National Institute of Standards & Technology (NIST) </li></ul></ul></ul><ul><ul><ul><li>California Energy Commission (CEC) </li></ul></ul></ul><ul><ul><ul><li>US Environmental Protection Agency (EPA) </li></ul></ul></ul><ul><ul><ul><li>US Department of Energy (DOE) </li></ul></ul></ul>
West Coast Green Marketing Plan: 2010 Example: Utilities, Smart Grid, & Green Power, continued Reaching Our Target Audience One of our strengths is our ability to attract specific high value audiences for our sponsors. In the case of the utility and Smart Grid industry, organizations targeted for outreach in 2010 included: <ul><li>Top Utility Companies </li></ul><ul><li>We have a wide range of programming and features at West Coast Green to appeal to Utility executives from around the US and world, and are launching a specific and targeted campaign to invite them to attend. Additionally, we will be sending direct invites to the Top 6 Utilities in the nation: </li></ul><ul><ul><ul><li>- Exelon </li></ul></ul></ul><ul><ul><ul><li>- Southern Company </li></ul></ul></ul><ul><ul><ul><li>- Pacific Gas & Electric </li></ul></ul></ul><ul><ul><ul><li>- Duke Energy </li></ul></ul></ul><ul><ul><ul><li>- American Electric </li></ul></ul></ul><ul><ul><ul><li>- Edison International </li></ul></ul></ul><ul><li>Industry Specific Media </li></ul><ul><ul><ul><li>- GreenTech Media </li></ul></ul></ul><ul><ul><ul><li>- Alternative Energy News </li></ul></ul></ul><ul><ul><ul><li>- Smart Grid News </li></ul></ul></ul><ul><ul><ul><li>- Greener World Media </li></ul></ul></ul><ul><ul><ul><li>- Green Beat </li></ul></ul></ul><ul><ul><ul><li>- Energy Biz </li></ul></ul></ul><ul><ul><ul><li>- Intelligent Utility </li></ul></ul></ul><ul><ul><ul><li>- Renewable Energy World North America </li></ul></ul></ul><ul><ul><ul><li>- Utility Products </li></ul></ul></ul><ul><ul><ul><li>- Utility Regulatory News </li></ul></ul></ul><ul><ul><ul><li>- Public Utilities Fortnightly </li></ul></ul></ul><ul><ul><ul><li>- Electric Light & power </li></ul></ul></ul><ul><ul><ul><li>- IEE Power and Energy </li></ul></ul></ul><ul><ul><ul><li>- Electric Energy T&D </li></ul></ul></ul><ul><ul><ul><li>- Electric Perspectives </li></ul></ul></ul><ul><ul><ul><li>- Electricity Today </li></ul></ul></ul><ul><ul><ul><li>- Transmission and Distribution World </li></ul></ul></ul><ul><ul><ul><li>- World Generation </li></ul></ul></ul><ul><li>Trade Associations </li></ul><ul><ul><ul><li>- Institute of Electrical and Electronics Engineers (IEEE) </li></ul></ul></ul><ul><ul><ul><li>- The Institute of Public Utilities </li></ul></ul></ul><ul><ul><ul><li>- Electric Power Research Institute </li></ul></ul></ul><ul><ul><ul><li>- Edison Electric Institute </li></ul></ul></ul><ul><ul><ul><li>- Women’s International Network of Utility Professionals </li></ul></ul></ul>
Sponsors as our Partners Partnership is truly our goal. When companies commit to Sponsor, they are endorsed as a sustainable leader with West Coast Green and many of the visionary organizations in the Green Business movement.
Sponsorship Case Study West Coast Green Sponsorship platforms are developed with the intention of enhancing impact through partnerships. We believe that corporate partner collaboration is one of the assets we have to offer in helping maximize exposure. We are fundamentally a collaborative, authentic company motivated by the highest standards of quality and integrity. As such, we connect the best of the best in the sustainability sector to develop mutually beneficial partnerships. The following is one example of these principles in action… Objective: One of PG&E’s corporate initiatives was to be recognized as a leader in the energy sector and to be seen as a “solution provider within the community.” Tactics: West Coast Green determined there was a synergistic opportunity for PG&E with Google, a partner of ours. It’s recognizing opportunities when we see them and making the connections happen, that result in the game changing solutions and sponsor collaborations which elevate business relationships from sponsorship into true partnership. West Coast green developed a highly visible venue for PG&E to present Google with an award for their commitment to go Carbon Neutral by 2010. At the West Coast Green Opening Keynote address, PG&E’s CEO presented the award publicly to Google’s Energy Czar, Bill Weihl. The resulting media coverage and good will generated profound recognition for both West Coast Green partners.
Sponsorship Integration There are several executive level sponsorships at West Coast Green and all can be customized in a was to optimize the benefits as they relate to your corporate initiatives. Following are a few examples: Title Sponsorship of one of our Innovation Pipeline Features as a visionary within your field - Hands-on integration of your product/brand within the vignette and your logo included on all Innovation Pipeline identification Presentation as a leader in the Facilitator role during one of our Educational tracks – Positioning your company on the leading edge with other visionaries and faculty in the sustainability sector. Custom Integration within our Eco Idea House - We’ll work with your product to ensure that it can be seamlessly integrated within the home. You’ll have an opportunity to photograph your inclusion within this project and use it for your own brand promotion. Exclusive opportunity to host an event for your key clients during West Coast Green - We’ll work with you to find a venue that exemplifies green living at its best and provide you with lists of key contacts that would be most receptive to your message. A West Coast Green representative will be present to welcome the guests and introduce your company as a key partner of WCG 2011 Conference and Expo. Locations could include Greens Restaurant, Cavallo Point Luxury resort, or Academy of Sciences. * All hard costs are the responsibility of the sponsor.
West Coast Green - Services <ul><li>Based on demand from the market, West Coast Green has expanded its services beyond the conference. With our expertise at designing programs and processes, we’re in a position to provide insight and invaluable resources to organizations that have a desire and commitment to be more sustainable. </li></ul><ul><li>How can we help you? </li></ul><ul><li>A wide network of established, credible sustainability professionals </li></ul><ul><ul><li>Access to the brightest minds who trust West Coast Green to engage them on valuable projects with companies that have the greatest commitment and potential </li></ul></ul><ul><li>Partnership and Sponsorship management </li></ul><ul><li>We identify the best events in the sustainability sector, handle all fee/trade negotiations, as well as create and execute on-site presence and attendee experience </li></ul><ul><li>Extensive archive of proprietary content </li></ul><ul><li>Relevant, newsworthy videos and audio recordings of luminary speakers filmed at West Coast Green are available to be co-branded with your company name, logo and a short commercial. West Coast Green will produce, distribute, and market these videos through social and traditional media networks </li></ul><ul><li>Market Accelerators </li></ul><ul><li>West Coast Green is in the unique position to provide inventors and new-idea generators the opportunity to demonstrate their brilliance, invigorate the market, and move their products forward at a more rapid pace </li></ul>
In the future, only companies that make sustainability a goal will achieve competitive advantage. That means rethinking business models as well as products, technologies and processes. — Harvard Business Review, Making Green Profitable, Spring 2010 “ ”