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If you were asked to buy a product that will be responsible for twice as much unique visitors on your website and that a visitor will spend 9 times more time compared to a normal website, would you be interested?
The Product? Your own “app” on the smartphone of your customers.
Because everyone has a smartphone, being mobile has become a lifestyle. Having one is fashionable but most importantly using the smartphone is a necessary communication extension for all of us. For a large new wave of mobile people these devices will be the way to explore the internet for the first time.
Mobile phones have evolved from devices with a single functionality to simple devices that facilitate the complex convergence of multiple technologies. Smartphones are truly personal devices that support you with watching your favourite video channel, finding your way, communicating with your friends and colleagues via social media, buying goods and services, shooting pictures and much more. That is why we call it “Smart Mobile”; which stands for the device, but is also true for the user, Mobile &amp; Smart.
To find a good match between the existing services of an organization and the Smart Mobile channel, it is essential to make the right choices. In a workshop we are visualizing the most important points of attention defining a Smart Mobile strategy. This so called “App Strategy” can be adopted as a mature channel and integrated into the Multi Channel Strategy.
Smart Mobile is one of the themes that are explored by Sogeti for its customers.
Within the vision of Real Innovation Sogeti is active in filtering new innovations and the related applications for you.
Other focus areas within Real Innovation are among others Web 2.0, Unified Communications &amp; Collaboration, Social Collaboration, Virtual Worlds, and new forms of human machine interfacing.