Search Engine Optimization - Social Media Bootcamp


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An installment of the Social Media Bootcamp (CH2M Hill office in Portland, OR) that deals with Google and Search Engine Optimization. This covers the basics of how a search engine works and how to use that to your advantage to get more search hits. This covers key words, page links, web crawlers, and more.

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  • SEO really encapsulates how all of social media works. If you really understand how a search engine works, and how to SEO, then you will be very successful on the interwebs.
  • It’s all about searchability
  • It’s all about searchability
  • It’s all about searchability
  • Presented to you through The Dao of Zhao, wesleyzhao’s 3 ING’s
  • Keywording – probably the most important aspect to understand. This determines how you describe something, what you describe, and how others will find you.
  • back-scratching – determines how linked you are in a network. Google (and other SE’s) analyze this through web crawling. Figuring out what sites link to what sites, who goes where from what.
  • Spam-ming. Not as bad as it sounds. By spamming, I mean you’re spamming the web. Google likes things that show up a lot. So spam the web through repeating key terms, multiple profiles, multiple ways of making yourself visible.
  • Word-choice is key.
  • Word choice in everything but mostly think about titles of blog posts, captions of images or anything, content of the post. Noone thinks about images, but the way you tag/describe an image can be a HUGE factor in traffic to your site.
  • Here’s an example. Who would like to make an example of themselves?
  • Describe to me, if you were searching for another copy of this picture, how would you describe it to google?
  • You= user, I =content manager, google=linker. Google directs to whoever matches the best. The more descriptive you are, the more likelye you’ll get a big audience and a big captive audience. Key-word every chance YOU GET
  • The more links that point to you, the more google likes you. I scratch your back, you scratch my back.
  • Some of the ways we can back scartch is the trackback, listing them as something you’ve cited, blogroll, so actually featuring them on our main page, RT (retweeting to show they are cool), and @mentioning for giving them credit.
  • An Example, I was at Columbia City…
  • CC Citizens listened in, found what I said about columbia city and retweeted me. I felt pretty cool.
  • If you’re an ever-ominipent being that is ubiquitous on the net…noone can ignore you. Especially not google. This means we need to be making ourselves visible, and helping to make our blog visible (which is later after incubation) by linking people to it, referencing it and the whole SHAbang.
  • Look at me… TWitter
  • LinkedIn
  • Digg
  • FriendFeed
  • Disqus
  • StumbleUpon…I’m everywhere with the same profile. It is likely if someone searches some key terms about me they will find me… wharton intern ch2m one of the top, senior wharton intern ch2m the top.
  • Spamming. All about presence. Making yourself visible. You have to stay active.
  • Search Engine Optimization - Social Media Bootcamp

    1. 1. Social Media Tools: Search Engine Optimization google for dummies
    2. 2. How Google Works <ul><li>Crawls </li></ul><ul><li>Indexes </li></ul><ul><li>Search/Retrieve </li></ul>
    3. 3. Crawling
    4. 11. Indexing / Querying
    5. 13. Searchability
    6. 14. Searchability wesleyzhao’s 3 ING’s
    7. 15. <ul><li>Key-wording </li></ul>
    8. 16. <ul><li>Key-wording </li></ul><ul><li>Back-scratching </li></ul>
    9. 17. <ul><li>Key-wording </li></ul><ul><li>Back-scratching </li></ul><ul><li>Spam-ming </li></ul>
    10. 18. key-wording <ul><li>diction </li></ul><ul><li>Tip: think back to high school English </li></ul>
    11. 19. key-wording <ul><li>Titles </li></ul><ul><ul><li>ex: “Rail Info” vs “East Link Light Rail Project Pushed to Begin Early 2011 </li></ul></ul><ul><li>Captions </li></ul><ul><li>Content </li></ul><ul><li>Images </li></ul><ul><li>Links </li></ul>
    12. 20. key-wording <ul><li>Images </li></ul>
    13. 21. key-wording <ul><li>Images </li></ul>
    14. 22. key-wording <ul><li>Images </li></ul> Title : Cute brown cat with whiskers falling asleep dreaming about the YMCA on a red and yellow blanket Keywords : Cat, Cute, Brown, Sleeping, Whiskers, Dreaming, YMCA, it’s-fun-to-stay-at-the, couch, red, yellow
    15. 23. back-scratching <ul><li>Tit-for-tat </li></ul><ul><li>Tip: Do whatever Google wants, you love him right? </li></ul>
    16. 24. back-scratching <ul><li>Thank people for good content </li></ul><ul><li>Thank them for thanking you </li></ul><ul><li>Examples we’ve seen: trackback, ping, blogroll, RT, @mention </li></ul>
    17. 25. back-scratching
    18. 26. back-scratching
    19. 27. spam-ming <ul><li>presence </li></ul><ul><li>Tip: just try to not think about a pink elephant </li></ul>
    20. 28. spam-ming <ul><li>Be everywhere </li></ul>
    21. 29. spam-ming <ul><li>Be everywhere </li></ul>
    22. 30. spam-ming <ul><li>Be everywhere </li></ul>
    23. 31. spam-ming <ul><li>Be everywhere </li></ul>
    24. 32. spam-ming <ul><li>Be everywhere </li></ul>
    25. 33. spam-ming <ul><li>Be everywhere </li></ul>
    26. 34. spam-ming <ul><li>presence </li></ul><ul><li>Tip: now try not to think about thinking about a pink elephant </li></ul>
    27. 35. Searchability wesleyzhao’s 3 ING’s