Successfully reported this slideshow.

Top 10 Lessons From Behavior Consulting

3,028 views

Published on

LEAVE A COMMENT OR QUESTION BELOW and we’ll get back to you within a day!

Want to see what else we’ve been working on this fall? Check out our other slideshares!

3 Principles for Writing Persuasive Emails: http://slidesha.re/persuasivemails
How to Get 1000 People to Your Event: http://slidesha.re/1kEvent
3 Principles to Design for User Experience Offline: http://slidesha.re/offlinedesign
3 Tips to Increase Foot Traffic to Your Store: http://slidesha.re/3tipsfoottraffic
Top 3 Mistakes in Mobile SMS Campaigns: http://slidesha.re/mobilemistakes
Top 10 Lessons from Behavior Design Consulting: http://slidesha.re/bdesignlessons
How to Have More Clients Than You Can Handle: http://slidesha.re/handlingtoomanyclients

Want to learn more about Stanford’s Persuasive Technology Lab? Visit captology.stanford.edu
Want to learn about our mentor BJ Fogg, the father of behavior design? Visit bjfogg.com

Want to learn more about our team? Follow us on Twitter!
Andrew Martin: twitter.com/amartinsu13
David Ngo: twitter.com/dngoo
Nic Chapa: twitter.com/DonMilagro
Nishant Jacob: twitter.com/nishantjacob
Richard Lo: twitter.com/richardjlo
Brandon Kit Ly: twitter.com/BrandonKit
Wesley Leung: twitter.com/wesleyleung

Want to learn more about our mentors? Follow them on Twitter!
BJ Fogg: twitter.com/bjfogg
Margarita Quihuis: twitter.com/msquihuis
Mark Nelson: twitter.com/mark__nelson

Published in: Design, Technology, Business

Top 10 Lessons From Behavior Consulting

  1. 1. Top 10 Lessons From  Behavior DesignConsulting
  2. 2. Stanford Persuasive Technology LabWere Stanford Behavior Designers eager tolearn and chat with you about your project.Follow us!@dgnoo @amartinsu13 @wesleyleung
  3. 3. Check out our other presentations! 3 Principles for Writing Persuasive Emails:–slidesha.re/spmailHow to Get 1000 People to Your Event:–slidesha.re/1kEvent3 Tips to Design for Engagement:–slidesha.re/dengageTop 3 Mistakes in Mobile SMS Campaigns:–slidesha.re/bdforsmsHow to Have More Clients Than You Can Handle:–slidesha.re/2mclient3 Principles to Design for User Experience Offline:–slidesha.re/offlinedesign
  4. 4. After Reading You Will:Start:Thinking like a Behavior Designer*Gain:Ideas for Working with ClientsImprove:Best practices for working in groups*Credit to BJ Fogg -> captology.stanford.edu
  5. 5. Lets start with Behavior Design Thinking  &Implementation Strategies
  6. 6.  1 ImplementationImagine yourself as your client or user
  7. 7.  1 ImplementationFor example, your client needs to eliminate long lines. Putyourself in their shoes. This line is now in front of you.Can you feel your clients pain in dealing with this?
  8. 8.  2 ImplementationStart with crummy trials.Dont worry about details, just get started running short trials ona small group of people. These crummy trials help give you anidea for how users will react to your solutions.
  9. 9.  3 ImplementationDo A/B (split) testing.Run trials with your business model or product by makingonly one change and comparing results
  10. 10.  3 ImplementationFor example, we made one change in the subject line totest email open rates. See our slides on "Persuasive"Emails slidesha.re/spmail to learn more.BeforeAfter
  11. 11. Now lets figure out how to work meetings with... Clients 
  12. 12.  4 Client InteractionTreat the project as aPartnershipBrainstorm with your client.This gets them involved and gives them some buy-in to theproject.
  13. 13.  5 Client InteractionPrototypes or some kind of visuals are crucial forfollow up meetings.If you want to convince someone your idea is good, dont justexplain...show
  14. 14.  5 Client InteractionFor a project with our Campus Mobile Store, we discussed aposter where new subscribers could hang their portrait in orderto increase awareness of fellow users on campus.Bringing a quick mock-up to the meeting made our idea aneasy sell
  15. 15.  6 Client InteractionHelp clients understand the most importantdeliverables so they can make best use of their time.Frequently, clients will want to start implementing immediately.This is good, but point them in the right direction for what theyshould try first.
  16. 16.  7 Client InteractionHave Retrospective meetings at the end.Speak with your client to figure out what went well and whatdidnt and iterate on feedback
  17. 17. And Finally Some Ideas For Working in a Team
  18. 18.  8 Working in a TeamSplit Your Project into ThirdsSplitting it like the below can help you stay organized andalways have the big picture in mind.1/3 time: Design1/3 time: Implement1/3 time: Feedback and iterate
  19. 19.   9 Working in a TeamTry "mini-scrum" meetings :1. Quick 1-minute overview from everyone about what they areworking on and any help they need. This is crucial2. 10 minute individual project brainstorming3. 15 minute group discussion. Go over results from individualwork and brainstorm additional solutions for each person one-by-one.
  20. 20.  10 Working in a TeamUse GroupMe for instant communication.Chat with your team. Get instant feedback, schedule meetingsquickly
  21. 21. Check out our other presentations! 3 Principles for Writing Persuasive Emails:–slidesha.re/spmailHow to Get 1000 People to Your Event:–slidesha.re/1kEvent3 Tips to Design for Engagement:–slidesha.re/dengageTop 3 Mistakes in Mobile SMS Campaigns:–slidesha.re/bdforsmsHow to Have More Clients Than You Can Handle:–slidesha.re/2mclient3 Principles to Design for User Experience Offline:–slidesha.re/offlinedesign
  22. 22. Thank You for Reading!Need help with a project? Lets talk.Sign-up for 15-minute chats at http://bit.ly/slidecallsMany thanks to BJ Fogg for hisguidance @bjfoggTitle Photo courtesy of Thomas Rockstar

×