Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Noah Konferenz Präsentation 2015

290 views

Published on

wlw-CEO Peter F. Schmid sprach auf der Internetkonferenz NOAH in London über das Vorhaben, auf der Plattform Europas B2B-Produkte weltweit zugänglich zu machen.

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Noah Konferenz Präsentation 2015

  1. 1. Make Europe s B2B products accessible worldwide Peter F. Schmid, CEO • London, 13th of November 2015
  2. 2. B2B trade volume ~8 x larger than B2C trade volume B2B online market materially larger than B2C Source: IFH Retail Consultants: Industry report „B2B-E-Commerce-Markt in Deutschland“, 2013 B2B online space one of most significant future growth markets B2C trade volume ~400 € billion B2B trade volume ~3,500 € billion x8
  3. 3. Heat pumpsMilling cutters Example of customers representing the German “Mittelstand”
  4. 4. „What does the market want or need?“
  5. 5. low relevance high relevance Which were the key reasons to offer products/services online? Source: 2015 „Online-Kaufverhalten im B2B-E-Commerce“ ibi research/VOTUM 01 Acquiring additional groups of customers
  6. 6. low relevance high relevance Which were the key reasons to offer products/services online? Source: 2015 „Online-Kaufverhalten im B2B-E-Commerce“ ibi research/VOTUM 01 02 Cost saving in distribution and sales
  7. 7. low relevance high relevance Which were the key reasons to offer products/services online? Source: 2015 „Online-Kaufverhalten im B2B-E-Commerce“ ibi research/VOTUM 01 02 03 Strengthening customer loyalty by offering another channel
  8. 8. low relevance high relevance Which were the key reasons to offer products/services online? Source: 2015 „Online-Kaufverhalten im B2B-E-Commerce“ ibi research/VOTUM 01 02 Acquiring additional groups of customersCost saving in distribution and sales 04 03 Strengthening customer loyalty by offering another channelTime saving in distribution and sales
  9. 9. low relevance high relevance Which were the key reasons to offer products/services online? Source: 2015 „Online-Kaufverhalten im B2B-E-Commerce“ ibi research/VOTUM 01 02 04 03 05 Customer queries (customer asked for possibility to shop online)
  10. 10. Where do you start your purchase research for your company? Search engines 91% Telephonical request to suppliers 21% Website/ Online shop for consumers (B2C) 12% Stationary specialist retailers 18% E-Procurement system (e.g. catalog SAP) 21% Website/Online shop for business clients (B2B) 27% Online catalog from supplier (e.g. PDF) 39% Offline (e.g. catalogs) 18% Marketplace for business clients (Mercateo, Amazon Supply) 12%
  11. 11. Which are the relevant issues to shop online for your business? Source: 2015 „Online-Kaufverhalten im B2B-E-Commerce“ ibi research/VOTUM Brand of a product / Trust in a product 71% Awareness of a shop / marketplace operator 48% Information about delivery time 95% Technical data of a product 76% Price of a product 86%
  12. 12. Key results for the B2B online search process Source: Google 2014 / Millward Brown Digital 42% use during a buying and researching process a mobile device 70% of B2B buyers watch videos during a buying process 90% of the online searching target group use a search engine The majority of the B2B target group is digital nowadays
  13. 13. What are the offers today?
  14. 14. What are the offers today?
  15. 15. What are the offers today?
  16. 16. wlw becomes a classifieds business
  17. 17. wlw becomes a classifieds business Dosierpumpen
  18. 18. wlw becomes a classifieds business Dosierpumpen
  19. 19. Products online per week wlw becomes a classifieds business 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 100.000 300.000 500.000 700.000 900.000 1.100.000 1.300.000 1.500.000
  20. 20. 01 530,000 suppliers in 47,000 categories wlw – Facts & Figures
  21. 21. wlw – Facts & Figures 02 1,600,000 genuine buyers every month
  22. 22. 03 24,000,000 visits a year wlw – Facts & Figures
  23. 23. wlw – Facts & Figures 04 Founded 1932, online since 1995, located Hamburg, 200 employees
  24. 24. wlw – Facts & Figures 05 Every second one access to a company profile, every minute 5 concrete offers are requested
  25. 25. Thank you!

×