SEO & Your Business       July 25, 2012
What is SEO?Search Engine Land
Agenda   Keyword Research.   Onsite SEO.   Organic Link Building.   Reputation Management.   Tracking Data.
SEO Keyword Research   Takeaways:       Google Keyword Tool & Ubersuggest are excellent tools for keyword        researc...
Onsite SEO   Takeaways:       Optimize each title tag for search.       Include keywords in content and headers – don’t...
Offsite SEO   Takeaways:       In terms of back links - quality over quantity.       Diversify the anchor text of your ...
Reputation Management   Takeaways:       People use the Internet for research – what will they find online if they      ...
Tracking the Results   Takeaways:       Set up Google Analytics on your website.       Set benchmarks based on current ...
Thanks!         www.localsearchmasters.com         matt@localsearchmasters.com         alex@localsearchmasters.com        ...
Additional Information   Citations and good SEO articles:       http://www.localsearchmasters.com/why-use-seo/       ht...
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Nashville July DIG: SEO & Your Business

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Nashville July DIG: SEO & Your Business

  1. 1. SEO & Your Business July 25, 2012
  2. 2. What is SEO?Search Engine Land
  3. 3. Agenda Keyword Research. Onsite SEO. Organic Link Building. Reputation Management. Tracking Data.
  4. 4. SEO Keyword Research Takeaways:  Google Keyword Tool & Ubersuggest are excellent tools for keyword research. Local SEO Keyword Research video.  Remember to select “Exact Match” traffic numbers.  Use Google Analytics to help understand current situation.  Traffic vs. ROI? What is the best fit for your business?
  5. 5. Onsite SEO Takeaways:  Optimize each title tag for search.  Include keywords in content and headers – don’t stuff them.  Each page of your website is an essay – work for the A+ grade.  Make it easy for people to contact your business and view your social media channels.
  6. 6. Offsite SEO Takeaways:  In terms of back links - quality over quantity.  Diversify the anchor text of your links – develop a natural linking profile.  Get social!  Take advantage of free powerful links that you already have ability to create or earn.  Develop fantastic content, optimize it for search, and use it as link bait.
  7. 7. Reputation Management Takeaways:  People use the Internet for research – what will they find online if they research your business?  Beef up your social media channels.  Know your online review environment.  Encourage reviews and interaction with your community – respond to a negative review based on the situation.  Set up Google Alerts.
  8. 8. Tracking the Results Takeaways:  Set up Google Analytics on your website.  Set benchmarks based on current rankings, traffic volumes and ROI (branded and non-branded traffic).  Determine behavior of visitors on your website and tweak conversion funnel accordingly.  Use it to measure other marketing initiatives.  Need more advanced SEO software – look over Raven & SheerSEO.
  9. 9. Thanks! www.localsearchmasters.com matt@localsearchmasters.com alex@localsearchmasters.com Nashville SEO Forum – LinkedinOfficial Nashville SEO & Search Engine Marketing Meetup
  10. 10. Additional Information Citations and good SEO articles:  http://www.localsearchmasters.com/why-use-seo/  http://searchengineland.com/nine-best-practices-for-optimized-title-tags- 111979  http://searchengineland.com/too-much-seo-google%E2%80%99s- working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for- that-115627  http://searchengineland.com/when-the-going-gets-tough-the-links-get- blamed-113101  http://www.seomoz.org/blog/the-complete-guide-to-link-building-with-local- events  http://www.seomoz.org/blog/building-links-with-video-content  http://sem-group.net/search-engine-optimization-blog/seo/how-to-

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