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WORKSHOP CITIZEN
ENGAGEMENT STRATEGIES AND
SOCIAL MEDIA
DR ANDY WILLIAMSON
Democratise
andy@democrati.se
@andy_williamson
World e-Parliament Conference 2016 #eParliament
A hands-on session to help parliaments analyze their citizen engagement
st...
World e-Parliament Conference 2016 #eParliament
PURPOSE OF SOCIAL TOOLS
World e-Parliament Conference 2016 #eParliament
HOW ICT IS IMPROVING
PARLIAMENTS
World e-Parliament Conference 2016 #eParliament
TOP METHODS FOR
COMMUNICATING WITH CITIZENS
World e-Parliament Conference 2016 #eParliament
CHALLENGES
Societal adoption of the tools
Distrust and lacking a culture o...
World e-Parliament Conference 2016 #eParliament
UNDERSTANDING YOUR
AUDIENCE
Part of wider public engagement strategy, not ...
World e-Parliament Conference 2016 #eParliament
THE RIGHT TOOLS
Broad communication: Getting the information out to people...
World e-Parliament Conference 2016 #eParliament
EXAMPLES
Publish: Web, YouTube, Facebook, Twitter
Engage: Facebook, Snapch...
World e-Parliament Conference 2016 #eParliament
World e-Parliament Conference 2016 #eParliament
World e-Parliament Conference 2016 #eParliament
World e-Parliament Conference 2016 #eParliament
World e-Parliament Conference 2016 #eParliament
WHAT’S NEXT
Complex multi-channel
 TV, Web, Social
Richer data
 More of ...
Day 2: Workshop: Citizen engagement strategies and social media, Mr. Andy Williamson, author, World e-Parliament Report 2016
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Day 2: Workshop: Citizen engagement strategies and social media, Mr. Andy Williamson, author, World e-Parliament Report 2016

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A hands-on session to help parliaments analyze their citizen engagement strategies. Social media is now more widely used amongst parliaments than third-party television or radio. Yet the use of social media tools within parliaments has to be appropriate, and finding the balance with traditional methods of engagement takes practice and fine-tuning.

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Day 2: Workshop: Citizen engagement strategies and social media, Mr. Andy Williamson, author, World e-Parliament Report 2016

  1. 1. WORKSHOP CITIZEN ENGAGEMENT STRATEGIES AND SOCIAL MEDIA DR ANDY WILLIAMSON Democratise andy@democrati.se @andy_williamson
  2. 2. World e-Parliament Conference 2016 #eParliament A hands-on session to help parliaments analyze their citizen engagement strategies. Social media is now more widely used amongst parliaments than third-party television or radio. Yet the use of social media tools within parliaments has to be appropriate, and finding the balance with traditional methods of engagement takes practice and fine-tuning. Pull in content from wepr, nafw, serbia
  3. 3. World e-Parliament Conference 2016 #eParliament PURPOSE OF SOCIAL TOOLS
  4. 4. World e-Parliament Conference 2016 #eParliament HOW ICT IS IMPROVING PARLIAMENTS
  5. 5. World e-Parliament Conference 2016 #eParliament TOP METHODS FOR COMMUNICATING WITH CITIZENS
  6. 6. World e-Parliament Conference 2016 #eParliament CHALLENGES Societal adoption of the tools Distrust and lacking a culture of engagement Institutional resistance  Political  Procedural  Administrative Lack of skills Access to technology Managing the complexity, avoiding the noise
  7. 7. World e-Parliament Conference 2016 #eParliament UNDERSTANDING YOUR AUDIENCE Part of wider public engagement strategy, not just about digital Who, what, where, when, how Audience mapping
  8. 8. World e-Parliament Conference 2016 #eParliament THE RIGHT TOOLS Broad communication: Getting the information out to people  Publishing documents  Open data  Partners (PMOs) Gathering information: Hearing what people think  Listening  Submissions Engaging in debate  Bringing people directly into the legislative process Making decisions
  9. 9. World e-Parliament Conference 2016 #eParliament EXAMPLES Publish: Web, YouTube, Facebook, Twitter Engage: Facebook, Snapchat, Twitter Deliberate: Loomio Decide: Represent
  10. 10. World e-Parliament Conference 2016 #eParliament
  11. 11. World e-Parliament Conference 2016 #eParliament
  12. 12. World e-Parliament Conference 2016 #eParliament
  13. 13. World e-Parliament Conference 2016 #eParliament
  14. 14. World e-Parliament Conference 2016 #eParliament WHAT’S NEXT Complex multi-channel  TV, Web, Social Richer data  More of it  Better linking of parliamentary data and with external data sets Virtual chambers  Access from anywhere Deliberate process  Getting people more involved Decision making – liquid democracy and blockchain  Extending the mandate of representation

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