The goal of landing page is to cause your visitors to takedefinite action. You dont want your visitors to leave untilyou get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free ebook or software, to sign up for a course, or to subscribe to your free newsletter.
The landing page is a direct marketing copy. Your visitors landed here through a link on your webpage, an ad, akeyword search, pay per click advertising, banner ads, and now you want to convert them.
Here are some tips to design a good landing page...
Net writing is different than offline writing. Generally, when people surf the Internet they give short attention span to what they are reading. So be concise. When visitors arrive at your landing page they are alreadypredisposed to buy, or they want to get more information of your product or service.
By all means give them information but be concise. Dont use more than three sentences to communicate a point. Think through and concise what you want to say. Usebulleted list to communicate the benefits of your product or service.
The landing page is a highly customized marketing copy for your product or service or affiliate product or service. Dont distract your visitors with advertisements, links to other web pages. Dont let your visitors wade through a whole bunch of hosh posh before they get to want they want.
Dedicate one landing page to only one product or service.Dont try to promote multiple products (unless they are of the same product group)or services on one page. Create separate landing pages and campaigns if you have multiple products or services to promote. Focus on one product or one product group on each landing page.
Keep visual effects to a minimum unless you are runningan online audio or video business, real estate business, or selling holiday destinations. Keep in mind that for direct marketing its the words that sell. Graphics and imagesserve only to enhance your text communication, not cloud it.
Check through your text and correct all grammatical andspelling errors. Otherwise it gives your website visitors a negative impression of you and the company you represent. Once visitors have a negative impression, it becomes difficult to convince them of the product orservice that you are promoting. First impression counts a lot.
Make it personal to connect with your visitors. Use a lot of You and Your in your text.
12.Make your text clear and simple to understand
Avoid colloquialism or jargons. Use terms and phrases that people readily understood. Use short sentences, and phrase them in the active voice.
A good landing page will always sport good conversion rate as compared to a poor one. Take the time to thinkand rethink, work and rework your landing pages. Dont make the mistake of just optimizing for the search engines. You need to optimize your landing pages for humans too. Ultimately, it is humans that give you the sales.
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