Wendy Ma Portfolio


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Wendy Ma Portfolio

  1. 1. Objective:A poster campaign to informand educate the public abouthow many are affected bycancer.Media:Illustrator
  2. 2. Objective:Create a calender thatcommemorates and exemplifies the workand accomplishments of anassigned typographer. To celebrate theworks of Herb Lubalin and his Avant Gardefont, the calender features the days of themonth wrapped around 1978, the year inwhich the font Avant Garde was firstreleased.Media:Illustrator
  3. 3. Objective: Area Guide Ti Amo San Francisco!Brand identity package featuring a tri-fold but leave your heart in San Francisco – along with your tastebuds, curiousity, walking shoes,brochure, business card and coupon for a and dancing shoes! With its convenient location in the heart of San Francisco’s Union Square, A TASTE OF ITALY IN THE the Villa Florence is ideal for business and HEART OF UNION SQUARE. leisure travelers and is just steps away from thelocal San Francisco Hotel, Villa Florence. city’s premier shopping, dining and The spirit of Italy in the heart of San Francisco. The transformed Villa Florence has experienced district and Moscone Convention Center. its own Renaissance – embodying the feel of a Explore Fisherman’s Wharf, Chinatown and modern Italian urban villa, providingKeeping in mind the elegance and other San Francisco attractions using the world exceptionally warm service and charming famous Powell Street cable car, located just two accommodations to each and every guest. With blocks away. metropolitan energy, the Villa Florence is Points of Interestsophistication of Italy to appeal to tourists. authentically furnished and is ideally located Italy in the heart of San Francisco. in the epicenter of San Francisco – steps from * Union Square - 1/2 block Union Square. * Powell Street cable car line - 2 blocksMedia: * Chinatown - 7 blocks * Nob Hill - 1/2 mile * SF Museum of Modern Art - 1/2 mile * Yerba Buena Gardens - 1/2 mileInDesign & Illustrator * North Beach - 1 mile * Ferry Building - 1.5 miles * Fisherman’s Wharf - 2 miles (415) 397-7700 * California Academy of Sciences - 4 miles 225 Powell Street * Sausalito/Tiburon - 10/17 miles San Francisco, CA 94102WW * Sonoma/Napa (Wine Country) - 45 miles * San Jose, CA - 49 miles www.VillaFlorence.com Amenities Accommodations Dining Semplicemente conveniente! Comodo Ed Alla Moda! Mangia & Salute! Designed to invoke the feel of a modern Italian All of the Villa Florence’s 182 guest rooms, Eat, drink and be merry – Italian style! villa and the spirit of family and hospitality, our including 29 junior suites, have been stylishly newly remodeled San Francisco hotel delivers upgraded with contemporary Italian décor and a memorable experience through exceptional furnishings featuring warm Tuscan hues. In service and upscale amenities, complemented - ture FeatherBorne® Bed package, premium and wine experiences. Some of our hotel L’Occitane bath and body products, a plush services and amenities include: pack of towels, robes and slippers, as well as a Bar Norcini in the lobby is an authentic Italian well-equipped, state-of-the-art entertainment * Kuleto’s Italian Restaurant menus along with a variety of Italian wines by * Bar Norcini Internet and an iPod docking station. Each the glass and Italian-themed cocktails – from * Complimentary business center Villa Florence guest room and suite features: Cinzano to Grappa, Moretti to Peroni. * Fitness center * Concierge services * Larkspur’s signature FeatherBorne Bed * Valet parking (unlimited in and out * Complimentary wireless Internet privileges - $40 per 24 hours. Oversized * L’Occitane bath and body products vehicles - $50 per 24 hours) * Flat screen LCD TV with smart panel * Same day valet/laundry * Room service from Kuleto’s * ATM * Spacious work desk * Safe deposit boxes * Fully stocked mini bar Kuleto’s Italian Restaurant, a San Francisco * Ice machine institution for locals and visitors alike for over 20% off * Sundry area * Plush bathrobes twenty years, serves exquisite Northern Italian Call to make 225 Powell Street * Airport shuttle service (fee) * Air conditioning * Personal electronic safe cuisine. reservations San Francisco, CA 94102 * Cordless telephone your next stay! today! (415) 397-7700
  4. 4. Objective:A brand identity package including a logo,flyer and banner for Regenerate, a mutualfund that focuses on investments onrenewable energy. The infinity symbol formedby the circles represent trust that your moneywill always move and prosper.Media:Illustrator
  5. 5. Objective:Logo development for Blue Danube, a jeancompany. Blue Danube is a name of a waltz,while the Danube is also a river in Europe. To 28follow the elegance of Europe, Blue is written in a dark wash slim fitsophisticated script while danube is in a simplesans serif font to maintain a modern look as wellas appeal to juniors.Media:Illustrator, Photoshop& Photography
  6. 6. Objective:Design a seamless textile pattern in five different color ways that will beapplied to clothing. Drawing inspiration from feminine florals andHawaii, these garments will be sold in Hawaii’s tourist shops such asABC.Media:Illustrator
  7. 7. Objective:Redesign of the SugarDanny’s website. To givethe website a more sophisticated look and feel,I moved the navigation bar to the left. Tocreate a teaser, I featured pictures of cakes oneach page to draw in potential customers.Media:Photoshop & Dreamweaver
  8. 8. Objective:Character development and styleguide for Paramount’s Terrytoon’s TerryBears. By modernizing the characters,they appeal to the youth of today.Media:Illustrator Sippy Cups: Apparel: Plates: Mugs: 26 © 2010 Wendy Ma 27
  9. 9. Objective:Create an entertainment package thatfeatures a CD cover/case, booklet, poster andsticker. Ice Cream Frenzy is a video game thattells the story of jealous doughnuts who wish totake over Ice Cream Castle. The fearless IceCreams must venture to save Ice Cream Castle.Media:Illustrator, Photoshop & Photography
  10. 10. Objective:Iggy and Izzy is a toy packaging designthat features the two igneous rocks andtheir pet rock/child, Pebble. Each toy iccomplete with stickers to customize yourown facial expressionsand looks. As well asa home for the rocks,which doubles asthe package.Media:Illustrator, Photoshop & Photography
  11. 11. Objective:Skincare branding and packaging forNaturally Fruit, a skincare brand thatfocuses on the benefits of fruit. Eachpackage features a different color tomake each product more distinguishablefrom each other and competitors.Media:Illustrator, Photoshop & Photography