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# The Mystical Power of Descriptive Statistics

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Does your analysis seem a bit lightweight at first glance? Do other UXers' charts and graphs kick sand in your deliverable's face?

Don't be afraid of numbers! You— yes, you!— can quantify anything!

You'll learn how to start getting real numbers out of your qualitative research, and get over the fear that you can't "do the science stuff". Plenty of rapid-fire real-world examples, including:

- Content audits!
- Web analytics!
- Bargain wines!
- Gendered social interaction in science fiction television shows!
...no, really!

Published in: Design
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### The Mystical Power of Descriptive Statistics

1. 1. The Mystical Power of Descriptive Statistics<br />Wendy A F G Stengel<br />
2. 2. Don’t Fear the <br />Lingo<br />
3. 3. Descriptive statistics are DATA about DATA<br />We know all about that<br />
4. 4. Counting & Cross Tabulation<br />
5. 5. Nominal Variables are CATEGORICAL<br />We’re all about Categories<br />
6. 6. Nominal Variables<br />
7. 7. Ordinal Variables<br />have RANKS<br />We’re experts at Ranking<br />
8. 8. Ordinal Variables<br />
9. 9. Interval Variables<br />have <br />MEANINGFUL DISTANCES<br />They’re Numbers, folks<br />
10. 10. Spot the Variable!<br />
11. 11. Don’t Fear the NUMBERS<br />
12. 12. Where you see PATTERNS,<br />You are seeing NUMBERS<br />Medusa Fractal © flickr.com/people/zerg_attack<br />
13. 13. You can<br />QUANTIFY ANYTHING<br />
14. 14. TNG “All Good Things” © Paramount Pictures<br />
15. 15. You are already doing<br />The HARD WORK<br />