Being more effective in your fundraising job.

1. Good News about the Job Market Even in a challenging economy, nonprofits need to raise funds. Now more than ever, they need to be smart and efficient in terms of the efforts they make to achieve their objectives.

2. Fundraising Spending on the Increase According to the DMA report “Direct Marketing Facts & Figures in the Nonprofit Industry”: In 2007, every dollar than membership organizations spent on direct marketing yielded a return on investment of $14.47 – and that figure is only going to rise through 2012.

3. What are the most in demand skills for fundraisers? Social Media has finally come into its own. Most organizations are seeking marketers who know how to use it to achieve results. Created by: Laurel Papworthlaurelpapworth.com AND Gary Hayes personalizemedia.com

4. Basics are still important Direct Mail is still a very important channel Strong communication and writing skills Analytics

5. Recommended mix of online/social media vs. offline/traditional media It depends! The success of social media programs depends on: - The immediacy of the need. - The age of the donor. - How relevant it is, and how effectively it is being utilized by the organization.

6. Characteristics of Successful Fundraising Marketers Many feel it is an asset to have worked in the for-profit arena Even if you are managing one channel, employers value those that see how all the channels work in concert with one another They don’t “set it and forget it”. Top marketers follow their campaigns closely, adjusting as needed along the way