Getting the buzz to grow


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Using facebook for business workshop to help develop your online s

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Getting the buzz to grow

  1. 1. Getting the Buzz to Grow<br />Social Media Workshop<br />
  2. 2. Workshop Basics <br />Ask questions<br />Support each other<br />Happy to answer questions at end/by email<br />Have a good time!<br />Help me keep to schedule<br />
  3. 3. Ice Breaker – Join in Twitter Chat<br />Follow us live on twitter – go to Twitter and enter the #getthebuzz in the search box<br />Then use the tag in a tweet to say who you are and what you do – link to your website<br /><br />Need to have an account – if not quickly set one up<br />
  4. 4. Social Media:Good or Evil?<br />“if we had the power to reverse one modern technology advance, it would be the one which allows people to broadcast an instant retaliation to any situation. We refer to the culture of Facebook, bebo, twittering etc....we have often heard many problems are caused by kneejerk reactions .....or when someone puts out a vicious or spiteful story”<br />Arbroath Herald<br />“an army of 200 volunteers has sprung up in Dundee to help people trapped in their own just a few days 900 people have signed up to Facebook page for updates and 200 made themselves ready to spring into action.”<br />Dundee Courier<br />
  5. 5. Objectives<br />To understand ways to generate interest in your social media<br />To increase followers and fanbase<br />ways to manage your social media<br />How best to use video content<br />To be able to manage your content and accounts<br />
  6. 6. Exercises:<br />1. Introductions – Your Profiles<br />2. Listening in – What are people saying about you?<br />3. Engaging in the conversations<br />4. Managing your conversations<br />
  7. 7. It’s all about the conversation<br />Who is talking about you<br />How are you engaging?<br />Publish content<br />Comment, interact, respond<br />Generate dialogue<br />User content – get people to do the talking for you – advocates and evangelists<br />
  8. 8. Why are you doing it?<br />Generate traffic to your website<br />Create awareness of your business<br />Gain new business<br />Promote your product or service<br />Engage with customers/clients<br />Get others to tell others about you<br />
  9. 9. Getting it to go Viral<br />Few overnight successes<br />Work hard at it<br />Present your content again and again<br />Very few will just spread<br />
  10. 10. Advocates & Evangelists<br />
  11. 11. Rules of Engagement<br />Post<br />Comment <br />Take part<br />Build relationships<br />Don’t just push sales messages<br />Be genuine<br />Have your own style/voice<br />Answer questions <br />
  12. 12. Profile Check Exercise<br />Information up to date<br />Is all information complete<br />Have you linked to website<br />Added email address to page<br />Pictures<br />Profile picture up to date<br />100% linkedIn – can you get recommendations to complete profile<br />Can others post to your wall<br />
  13. 13. What are people saying about you?<br />Google alerts – daily alerts<br /><br />Google places – check reviews<br /><br />Social Mention<br /><br />
  14. 14. When to post<br />Initially Facebook 1-2 times a day – monitor reactions<br />Twitter – more regular<br />Think about who you are targeting – people at work all day – post in evening<br />Plan your posts at start of week<br />
  15. 15. What to post<br />Industry trends<br />Top 10 ....<br />Review products<br />Helpful books<br />Industry stats<br />Pros and cons of..<br />List of Web based tools<br />Myth buster<br />Series of posts<br />Picture<br />X for beginners<br />To do lists<br />Price estimators<br />Games<br />Loan calculator<br />Blog posts<br />Content you already have on your website – share it, promote it<br />Content you have found elsewhere – source to owner<br />
  16. 16. Building your fans/followers – Start with your engagement<br />Exercise:<br />Using Facebook or Twitter <br />find groups/pages of interest and join/follow – in your area of interest/expertise if possible<br />Comment on the wall of some of these or tweet a direct message<br />Like some posts<br />Send some requests to friends and add a personal message<br />
  17. 17. Generate action<br />Respond promptly<br />Thank your fans <br />Suprise them now and then – go off topic<br />Use the @ tag to put your name on their page – don’t over do it<br />Facebook fans promotion/competition<br />Start a discussion so the tabs not empty<br />Ask clients for a review<br />
  18. 18. Exercise: Manage your accounts<br />Download Tweetdeck<br />link all your accounts<br />Exercise: Schedule a post to go out at 2pm today <br />
  19. 19. Monitoring your activity<br />Use your insights from Facebook<br />Keep a check with google alerts and social mention<br />Software – Social Sprout (cost)<br />Monitor link clicking with<br />Think no one is taking notice?<br />Remember the 1-9-90 rule<br />90% are lurkers who never contribute<br />9% will contribute a little<br />1% contribute most<br />
  20. 20. Offline promotion<br />Business cards<br />Packaging<br />Signage<br />Flyers<br />Email signatures<br />Email marketing<br />
  21. 21. Using Video <br />
  22. 22. Extra resources<br /><br /><br /><br />
  23. 23. <ul><li>One last thing</li></ul>If you enjoyed today please tell your friends on facebook, twitter, linkedin, blog about it, upload a picture etc etc<br /><br />Thank you<br />You worked really hard!<br />