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Getting in on the buzz

Slides that went along with a training session on social media and practical workshop to get people started.

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Getting in on the buzz

  1. 1. Getting in on the Buzz Social Marketing Workshop Wednesday 10th November 2010 9.30 – 12.30 West Park Conference Centre, Dundee Practical Workshop covering setting up and using social media tools with hints and tips for success. By the end of the session you will have a business or community Face book page created and a work plan to build your contacts and schedule your posts £30 per attendee Bookings: 07835015155
  2. 2. Workshop Basics • Ask questions – nothing is stupid • Save stories to coffee break • Support each other • Happy to answer questions at end/by email • Have a good time! • Help me keep to schedule
  3. 3. Ice Breaker • Write your name, business and one thing/place/person last week that: – Inspired you – Made you laugh – Made you money – you visited – Something successful in your work – A company you want to do business with
  4. 4. words/acroynms/symbols • @ - at symbol • # - hash tag • Tags – keywords and phrases – help get your site/blog/posts found • Hyperlinks – start http:// • RT – retweet • PM – private message • Social CRM – customer relationship manager • Traffic • Domain/URL = web address
  5. 5. Objectives • An understanding of social media • An understanding of channels available and what would be best for your business • A practical understanding of how to do it • Discover how it is being used by small business owner and large brand • To start your plan for your Social Media Strategy • Desire to “Get in on the Buzz”
  6. 6. What is Social Media? • Content that is published with a social component i.e allows interaction • Involves building communities, networks, encourages participation and engagement • No boundaries of time or space, people can easily listen • Anyone can promote anything to anyone • 3 parts – Publish, Share & Network • Publish what you have, share and then network- it is not SELLING
  7. 7. Video – Ford Motor Company • • Getting others to tell others about Ford • Built Buzz prior to launch • Content came from the users • Used photo sharing, video sharing, • Exclusive content to Facebook • Built relationship and expectation • Direct to consumer by passing traditional
  8. 8. Traditional Customer Relationship Manager Outbound Marketing – directed towards customer – customer getting good at ignoring these messages
  9. 9. Social Customer Relationship Manager Inbound Marketing – the Customer is in control
  10. 10. Worksheet: 1.Who do you want to reach? Who are they? What problem can you fix? Anyone who needs their boiler fixed or serviced – Landlords – Homeowners – Tenants – National Company – Aged over 25 – Won’t probably be young people living at home with parents • Small businesses • Voluntary organisations • Large organisations • Individuals, • age, • gender, • profession, • Hobbies • Interestes Without knowing who you want to target you won’t know where to target them
  11. 11. 2.What do you want them to do? • Enquire • Direct others to you to get more connections • Visit your website • Recommend your services • Sign up for newsletter (gather emails) • Order your goods or services • Recommend you • Like your page – build your contacts • Work with you – buy your services
  12. 12. 3.What channels are available? Channels Type of content • Photo sharing • Video sharing • Pod casts • Slide sharing • Skills • Knowledge • History • Art • Anything and everything
  13. 13. Video - You Tube • People are watching 2 million videos a day • Broad age range – 18-55 • Evenly divided male & female • 52% visit weekly • Every minute 24hrs of video is uploaded • Video content delivered by search engines • Great to create viral buzz and drive traffic to your website What to share: Corporate Videos, Tutorials, How to Guides, Quirky Videos, Entertainment, News, Events, Songs, Poems,
  14. 14. LinkedIn • Business to Business • Individuals • Online networking • Connect through 1st connections to 2nd connections • Word of mouth recommendations • 64% Male, • Average Age 51, • Professional • 50% company decision makers • 25% small business owners 6 degrees of separation – between us and anyone else MY LInkedIn Connections: Direct – 52 2 degrees away – 3,600 3 degrees away – 329,600 Total – 333,000 +
  15. 15. Twitter • Real time – what are you doing? • Tweet and retweet • Share links • Growth in older ages using Twitter • 18-24 most prolific users • Good for driving traffic to blogs • Criticised for not being easy to use • Link Facebook/Blogs to feed to Twitter • “I just got a Twitter account yesterday and it’s already connecting me with a whole new world. As a blogger and freelance journalist, I’m always trolling for stories and a paid gig wouldn’t hurt either. With my handful of contacts, I’ve already found leads for both.”
  16. 16. Facebook • Fastest growing – if it were a country would be third largest in world • More users than any other platform – (twitter 3.7m) • Spending more time on than last year • Comments, share, tag, add content, promote, offer advice • Kelly of Scarlet Bakery – is going to tell us her story • 500 million users • 50% Log on every day • 25 million UK users • 20-29 age group Stats courtesy of – August 2010
  17. 17. What else? Blogs – blogger, blogspot,Wordpress, Joomla, • great for sharing content and driving traffic to website, easy to set up Bookmark sharing sites: • StumbleUpon – submit and vote on webpages • Digg – community submits and votes on news stories – strong following young males working in technology • – shares web bookmarks • Good to reach people with same interests and hobbies – i.e people interested in photography, film, fashion, • Get your site bookmarked and it could soon go viral!
  18. 18. 4.What can you share? • Information • Advice • Pictures • Video • Downloads • Powerpoint Slides • Hubspot recommend – Publish everything you can wherever you can It’s sometimes hard for businesses to give away information for free – it’s a new concept
  19. 19. Tips for sharing content • Use hyperlinks – direct people to you • Use keywords – improve SEO – facebook & twitter are getting indexed • Use hash tags on twitter – all connect over an event or topic • Use direct words and acronyms – you want others to retweet use RT • GIVE CONTENT FOR FREE! But ask for email in return – don’t forget email marketing
  20. 20. Tips for sharing content • Do it regularly • Plan it • Measure it – what is working and when • Reply to comments • Thank people who tweet your tweets • Not everyone will agree but let people have their opinions • Learn from others • Can use PPC advertising to grow
  21. 21. Scarlet Bakery
  22. 22. How do you do it? • Setting up accounts • Link them together • Use online and offline methods to promote • Offer incentives to like your page or subscribe to blog (free download) • Build your connections – ask 1st connections to introduce to 2nd
  23. 23. Some points to consider: Be careful about copyright Respect others privacy Guard your own privacy Be respectful to others Consider who will use – 1 staff member or include everyone – may need a policy Don’t be confrontational Be responsive Remember it’s permanent and open to being republished
  24. 24. Extra resources Invited to Get in on the Buzz Facebook Group for ongoing support Next Workshop: Going Viral – Getting the Buzz Buzzing!
  25. 25. One last thing • If you enjoyed today please tell your friends on facebook, twitter, linkedin, blog about it, upload a picture etc etc • Thank you You worked really hard!