Social Media Bootcamp by Wendy Maynard

15,870 views

Published on

Wendy Maynard, marketing maven and principal of Kinesis, Inc. presents Social Media Bootcamp, a how-to guide for business professionals. This slide presentation has a special emphasis on Twitter and Facebook.

Published in: Business, Technology
12 Comments
150 Likes
Statistics
Notes
  • Fantastic primer on social media, and great strategies for Twitter and Facebook specifically. I wish I had authored this!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great primer for businesses with a most important message: Develop a strategy. Thanks, Wendy!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Wendy - being in the 'older user' category I never really took social media as more than an opportunity for people to waste a lot of time - especially company time - but wow! you certainly opened my eyes to the opportunities - great information - really well expressed.
    Thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • NXT Media - Wow. That was about the nicest thing you could have said. Thanks so much for taking the time to write and I am so glad that I could help provide value to you.

    Anar - One of my goals is to help people learn, and to not just share tactics but also strategy.

    Maxim - glad I could be of help.

    Best, Wendy

    P.S. If anyone sees this presentation and has questions, feel free to Tweet me: http://www.twitter.com/WendyMaynard
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Wendy, I'm a fellow Social Media Strategist from Baton Rouge, Louisiana. There is a lot sketchy information out there on Social Media and you've done a great job of delivering great content. You walk the talk. Thanks for being a great example. When my baby consultancy grows up, I want it to be just like yours. :)

    Victor Canada
    NXT Media
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
15,870
On SlideShare
0
From Embeds
0
Number of Embeds
414
Actions
Shares
0
Downloads
0
Comments
12
Likes
150
Embeds 0
No embeds

No notes for slide

Social Media Bootcamp by Wendy Maynard

  1. Social Media BootCamp
  2. Wendy Maynard marketing maven
  3. What is a Brand?
  4. ...a brand is your company’s face to the world.
  5. It starts with the name, lives in a logo, and is expressed through many applied paths. But how it is perceived and what people say about a brand is its measure of success.
  6. Your Brand Can Leverage SOCIAL MEDIA
  7. ? So, what is social media?
  8. Media is an instrument for communication, like a newspaper or a radio. So social media would be a social instrument of communication.
  9. “media” Information/Data SENDER RECEIVER
  10. “mass media” RECEIVER Information/Data SENDER RECEIVER RECEIVER
  11. “social media” ta n /Da io at m PARTICIPANT or Inf Info rmation/Data PARTICIPANT PARTICIPANT nf or I ma tion /Data
  12. Social media is also a fancy way to describe the bajillion conversations people are having online 24/7
  13. Why should I care?
  14. Welcome to the Revolution
  15. Welcome to the Revolution • Social Media has overtaken porn as the #1 activity on the Web • 1 out of 8 couples married in the U.S. last year met via social media • Facebook added 100 million users in less than 9 months… • 1 in 6 higher education students are enrolled in online curriculum • 80% of companies using LinkedIn as a primary tool to find employees… • There are over 200,000,000 Blogs • 34% of bloggers post opinions about products & brands • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  16. THE BIG DOGS OF SOCIAL MEDIA
  17. but first let’s talk STRATEGY
  18. The BIG DOGS of today’s social media may not be the same ones tomorrow. Therefore, CREATE A STRATEGY THAT TRANSCENDS THE TRENDS. Drive people back to your “home.”
  19. Make your website the hub of all of your social media activity.
  20. HOME
  21. Why do businesses use social media?
  22. 1: BUZZ
  23. 2: CUSTOMER SERVICE
  24. 3: BUILDING BRAND LOYALTY
  25. 4: SEO
  26. 5: NETWORKING
  27. 6: THOUGHT LEADERSHIP
  28. 7: PROMOTION & SALES
  29. 8: DRIVE TRAFFIC
  30. 9: DEEPEN RELATIONSHIPS
  31. 10: GET FEEDBACK
  32. Social Media Case Studies
  33. Case Study: SHARPIE
  34. Sharpie’s Social Media Landscape (as of October 2008).
  35. Social Media Results: SHARPIE (october 2009) 595,667 fans Most viewed video had 57,426 views 10,000 visits to blog in the first 6 months 3,860 followers (@SharpieSusan) SHARPIE’S PHILOSOPHY/STRATEGY: • Give Sharpie brand a human voice • Showcase content from real users to inspire and encourage • Build community of Sharpie users • Encourage consumer input/dialogue – listen/learn • Demonstrate passion and authority
  36. Case Study: MARTELL HOME BUILDERS
  37. Social Media Results: MARTELL Company Growth: 16 units sold in 2007 40 units sold in 2008 100 projected to be sold in 2009 (in a tough economy) Kicker: 80% of homes are sold direct to consumer with no real estate agent fees to pay. PIERRE MARTELL’S PHILOSOPHY/STRATEGY: To have meaningful connection and relationships with consumers in today’s world, you have to operate your business in a very human way. With a focus on transparency, openness and establishing a real and powerful relationship with his customers, he has bucked the trend and sold house after house after house. Social Media is a tool for him to communicate his philosophy to his target audience.
  38. Case Study: SEAN BAGSHAW
  39. Sean Bagshaw
  40. Social Media Results: SEAN BAGSHAW “The reach is amazing and it’s free!” • 1,526 FB fans after only 3 months • FB fans are from all over the world • Holds contests to give away prints to fans • Asks fans for their opinions SEAN BAGSHAW’S PHILOSOPHY/STRATEGY: I’m not pushing for sales; I’m sharing my story. I want to communicate my enthusiasm for photography. Through social media, people are able to participate in my adventures – they can follow my journey.
  41. SOCIAL MEDIA: Strategy • Objectives • Target Audience • Perceptions • Desired Response • Tone/Personality • Brand Values
  42. about twitter • Twitter lets you write messages up to 140 characters (includes punctuation and spaces) • The messages are called Tweets. They are public. • You can send Tweets via your PC or your mobile phone.
  43. Establish A Twitter GAME PLAN
  44. the steps... • Define a strategy for Twitter • Target audience • Desired outcomes • Tie-in to overall social media strategy • How does it relate to your brand? • Twitter policies? • Twitter persona?
  45. YOUR TWITTER PERSONA • Decide who will Tweet. Tweeting takes time and marketing smarts. • Twitter is about real time. Streamline your guidelines and oversight policies to allow for speed and agility in response to Tweets. • Storytellers have the advantage. • Be a community player – must love people.
  46. A Ham Helps. ...but make it a smart ham.
  47. your twitter profile... • Choose a name (better to be clear than clever) • SHORT BIO: Make it interesting and descriptive • NAME: Reserve your name in variations • Have alternate names post feed to feed of preferred name
  48. AVATAR • Your social media logo/persona • Don’t change • Ties in with your brand, values, and persona
  49. USER NAME AVATAR BIO ACTIVITY FAVORITE TWEETS TIMELINE
  50. FOLLOWERS UPDATE FOLLOWING YOUR STATUS FOLLOWING TIMELINE DIRECT MESSAGE RETWEET MESSAGE TRENDING TOPIC
  51. HOW TO BUILD FOLLOWERS • Start with your organization — follow co-workers • Follow colleagues, clients, vendors, and competitors • Post regularly • RT often and liberally • Help, help, help • Thank people • Participate in #followfriday • Incorporate Twitter handle into other materials • Follow those who follow those you like to read
  52. What do I Tweet About? • Share information and links. • Breaking news • Ask questions. Answer questions. • Give updates. • Provide tips and techniques. • Quotes, jokes, statistics • Share pictures (www.twitpic.com).
  53. Twitter is social.
  54. BE SOCIAL.
  55. about facebook • Numero Uno! Most trafficked social media site • More than 300 million active users • Adding 250,000 users each day • Fastest growing demographic is 35 and over • Nearly 50% of FB users are over 35 • Nearly 20% are over 45
  56. HOW TO GET STARTED • Set up a personal page first and find your friends • Set up a business page and invite your personal friends to be fans. (www.facebook.com/pages/create.php) • Invite your friends to invite their friends to be fans
  57. PUBLISHER REQUESTS FILTERS NEWS FEED HIGHLIGHTS LINKS TO APPLICATIONS FACEBOOK CHAT NOTIFICATIONS
  58. Tips for Using Facebook • Participate actively – you are a member of a community. • TRIBES – Facebook is ideal for leading a movement. • Add value to others in the community/tribe. • Promote interesting content
  59. Create engaging content on your Facebook Fan Page • Hold events • Upload photos • Post videos • Create contests • Start discussions • Give tips • Share links
  60. Case Study: RED BULL • Fun content • Associates with popular athletes: Includes Tweets from skateboarder Ryan Shekler and snowboarder Shaun White • Custom applications. Ex: custom application that lets fans rate customer “drunk‐dial” phone calls to Red Bull • Contests. Ex: “Red Bull Stash” – hidden Energy shots as thanks to Facebook fans
  61. Case Study: HUMANE SOCIETY OF THE UNITED STATES • Encourages interaction and opportunities to “pass it on” • Content, content, content • Action alerts • YouTube videos • Specific sub‐groups such as “End Dogfighting” • Videos • Contests
  62. How to Promote your Facebook Fan Page • Be a leader of your Facebook page • Engage your “tribe” • Use applications • Leverage the news feed • Make your page publicly searchable • Use Facebook ads for an extra push (www.facebook.com/advertising)
  63. Facebook is about being a leader.
  64. ENGAGE YOUR COMMUNITY
  65. REMEMBER! Social Media is about being social. Social Media is a powerful leverage point for any business or organization. Social media activities should all be based on strategy.
  66. THANK YOU! email: wendy@kinesisinc.com facebook: www.FaceBook.com/WendyMaynard twitter: @WendyMaynard website: www.kinesisinc.com
  67. Q&A

×