How To Improve The ROI Of Your New Product Launch

Introduction,[object Object],The successful launch of a B2B product or service requires more than an excellent concept. It requires an effective strategy and an implementation plan.,[object Object],This webinar will cover: ,[object Object],The five steps to take pre-launch,[object Object],The key elements in positioning and messaging,[object Object],How to leverage the social web to gain exposure,[object Object],How to create pre-launch, launch and post-launch excitement ,[object Object],How to measure the effectiveness of your launch campaign,[object Object]

You’ve invented a better mousetrap – now what?,[object Object]

The Top 5 Pre-Launch StepsSep #1: Get Your Positioning Right,[object Object],Unless you properly position your product, no one is going to care,[object Object],Don’t put all the focus on features – those are secondary – focus on the benefits,[object Object],Play up needs that your product will meet, or problems it will solve,[object Object],Be prepared – have your key spokespeople well schooled in facts, features, benefits, etc.,[object Object],Be here now – make sure you’re available to respond to any media inquiries,[object Object]

Step #2: Define the Audience,[object Object],Who are the target buyers?,[object Object],Where do they hang out? Twitter? LinkedIn? Blogs? Pubs?,[object Object],What is important to them?,[object Object],What drives their purchases?,[object Object],Who are the influencers? Who can help get your story told in the media?,[object Object],Do you have (happy) beta customers? If possible, line them up ahead of time for inclusion in media outreach,[object Object]

Step #3: Develop Collateral In Synch With Your Audience,[object Object],Identify the messages that will resonate most with your audience,[object Object],Keep the messaging consistent across all collateral materials,[object Object],Determine how best to tell the story: demos, visuals, webinars, case studies, (if beta testers), video, etc.,[object Object],Are there any cultural issues to consider (region, country, etc.)?,[object Object]

How To Improve The ROI Of Your New Product Launch

How To Improve The ROI Of Your New Product Launch

How To Improve The ROI Of Your New Product Launch

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How To Improve The ROI Of Your New Product Launch

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