Social Sharing for Pharma

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Pharma-Friendly Social Sharing Widget Now Available -- The share»send»save widget enables content sharing through social networks, links via e-mail, and by saving or bookmarking information to Web browsers. It's similar to free widgets currently available like ShareThis, but with one key difference: it's designed especially for the highly regulated pharmaceutical industry, so it offers added control over how content is shared.

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Social Sharing for Pharma

  1. 1. Dare to Share Social Sharing Risks and Solutions for Pharma Wendy Blackburn Intouch Solutions 12 Corporate Woods, Suite 200 tel 913.317.9700 10975 Benson Drive fax 913.317.8110 Overland Park, KS 66210 www.intouchsol.com 1
  2. 2. Can You Spare a Square? 2
  3. 3. What is Social Sharing? 3
  4. 4. Pharma Sharing Landscape > FDA letter to major pharma co. > Multiple issues with content > Shared via Facebook sharing widget > FDA “disliked” it due to: > Omission of risk > Broadening of indication > Superiority claims > Overstatement of efficacy > Failure to submit 4
  5. 5. So What? First DDMAC letter: > Addressing social sharing tools > Mentioning Facebook > Directly addressing metadata Takeaways: > FDA expects compliance • Even if there are space limitations > Metadata can influence social sharing • Must be in compliance 5
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  7. 7. BAD • Relies on HTML <meta> tags to define content to be shared • Because <meta> tags are designed for SEO, there are cases where the tags are too long to be shared on the target site • In these cases, the sharing tool will truncate the message • Standard Web sharing widget • Not designed for pharma purposes 7
  8. 8. The Optimal Sharing Tool > Provides enhanced control > Offers options > Doesn’t rely on SEO metadata Introducing … 8
  9. 9. SAFE • share»send»save is designed to leverage a separate set of tags • Provides pharma full control over content of shared messages • Ensures content is shared appropriately without impacting SEO •share»send»save sharing widget •Designed to be pharma-friendly 9
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  14. 14. share»send»save Features > Allows SEO and social tags to co-exist > Enables consistent sharing of specified content > Sends secure e-mails that include safety > Offers interstitial “leaving site” disclaimer > Enhanced tracking, analytics, customization 14
  15. 15. Social Sharing Takeaways > Start with relevant content > Share with care! > Be selective > Not everything should be shared > Use tools that provide control At the end of the day … Seek the best experience for your end-user AND minimize risk! 15
  16. 16. Spare a square – dare to share – but share with care! sharesendsave.com Thank you! 16

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