Facebook, Mobile and
Search Marketing for SMEs
Wendy Ang
Founder
Optimind Technology Solutions
Sunday, September 22, 13
Hizon’s	
  Catering	
  Case	
  Study
http://bit.ly/11v7vxj
Sunday, September 22, 13
8	
  Things	
  I	
  learned	
  from	
  
Various	
  Campaign	
  Executions
Sunday, September 22, 13
#1. Know your customer’s
path to purchase.
Sunday, September 22, 13
Source: http://www.google.com/think/tools/customer-journey-to-online-purchase.html
Finance
vs
Retail
Sunday, September 22,...
Awareness Consideration Intent Decision
Facebook
Search
Mobile
Facebook Ads
Fan Page
Facebook Graph
Search
Facebook Friend...
Awareness Consideration Intent Decision
How I became a Digital Ocean Customer
Sunday, September 22, 13
#2. Content is King.
Sunday, September 22, 13
↑	
  Facebook	
  Engagement	
  &	
  Search	
  Ranking
Sunday, September 22, 13
Tip: Reuse content
Sunday, September 22, 13
#3. Run lean.
Sunday, September 22, 13
What	
  is	
  the	
  Lean	
  Startup?
http://www.youtube.com/watch?v=_a3s0IXSuxY
Sunday, September 22, 13
build minimum viable
product
benefits: reduce risk,
reduce development cost
Sunday, September 22, 13
Sunday, September 22, 13
#4. Hard sell sucks.
Sunday, September 22, 13
#5. Giving away a free iPhone doesn’t
always work.
Sunday, September 22, 13
Offer a relevant prize.
Sunday, September 22, 13
#6. Use mobile apps as a marketing
tool before it gets saturated.
Sunday, September 22, 13
#7. Be creative & relevant.
show immodium video
Sunday, September 22, 13
Toilet	
  Tracker	
  by	
  Immodium
https://vimeo.com/63007010
Sunday, September 22, 13
#8. Analyze your data.
Sunday, September 22, 13
Sunday, September 22, 13
“We	
  have	
  technology,	
  finally,	
  that	
  for	
  the	
  first	
  time	
  
in	
  human	
  history	
  allows	
  people...
Upcoming SlideShare
Loading in …5
×

Facebook, Mobile and Search Marketing for SMEs

345 views

Published on

Facebook, Mobile and Search Marketing for SMEs presentation I used for my talk at the Digital Influencers Summit 2013

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
345
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook, Mobile and Search Marketing for SMEs

  1. 1. Facebook, Mobile and Search Marketing for SMEs Wendy Ang Founder Optimind Technology Solutions Sunday, September 22, 13
  2. 2. Hizon’s  Catering  Case  Study http://bit.ly/11v7vxj Sunday, September 22, 13
  3. 3. 8  Things  I  learned  from   Various  Campaign  Executions Sunday, September 22, 13
  4. 4. #1. Know your customer’s path to purchase. Sunday, September 22, 13
  5. 5. Source: http://www.google.com/think/tools/customer-journey-to-online-purchase.html Finance vs Retail Sunday, September 22, 13
  6. 6. Awareness Consideration Intent Decision Facebook Search Mobile Facebook Ads Fan Page Facebook Graph Search Facebook Friends Facebook Friends PPC, SEO PPC, SEO SEO iAd (iOS), Adwords (Android) Apps Apps Sunday, September 22, 13
  7. 7. Awareness Consideration Intent Decision How I became a Digital Ocean Customer Sunday, September 22, 13
  8. 8. #2. Content is King. Sunday, September 22, 13
  9. 9. ↑  Facebook  Engagement  &  Search  Ranking Sunday, September 22, 13
  10. 10. Tip: Reuse content Sunday, September 22, 13
  11. 11. #3. Run lean. Sunday, September 22, 13
  12. 12. What  is  the  Lean  Startup? http://www.youtube.com/watch?v=_a3s0IXSuxY Sunday, September 22, 13
  13. 13. build minimum viable product benefits: reduce risk, reduce development cost Sunday, September 22, 13
  14. 14. Sunday, September 22, 13
  15. 15. #4. Hard sell sucks. Sunday, September 22, 13
  16. 16. #5. Giving away a free iPhone doesn’t always work. Sunday, September 22, 13
  17. 17. Offer a relevant prize. Sunday, September 22, 13
  18. 18. #6. Use mobile apps as a marketing tool before it gets saturated. Sunday, September 22, 13
  19. 19. #7. Be creative & relevant. show immodium video Sunday, September 22, 13
  20. 20. Toilet  Tracker  by  Immodium https://vimeo.com/63007010 Sunday, September 22, 13
  21. 21. #8. Analyze your data. Sunday, September 22, 13
  22. 22. Sunday, September 22, 13
  23. 23. “We  have  technology,  finally,  that  for  the  first  time   in  human  history  allows  people  to  really  maintain   rich  connections  with  much  larger  numbers  of   people.”   –    Pierre  Omidyar,  Founder,  eBay www.myoptimind.com facebook: digitalmarketingph twitter: optimind Sunday, September 22, 13

×