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Workshop de SEO – como analisar concorrentes

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Workshop ministrado em Juiz de Fora no SisCom 2010. Voltado para produtores de conteúdo, apresento dicas de como avaliar a situação de seus concorrentes e entender o porque ele está na frente, além de dar dicas de como identificar Black Hat e denunciar.

Published in: Technology, Business
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Workshop de SEO – como analisar concorrentes

  1. 1. SOBRE O PALESTRANTE • Wendel Moreira (@wendelmoreira); • Consultor em Marketing Digital, focado em SEO, links patrocinados, Mídias Sociais e Web Analytics; • Desenvolvedor web; • Sócio-Diretor da ZELT Marketing Digital; • Graduando em Ciência da Computação pela Universidade Federal de Juiz de Fora. www.wendelmoreira.com.br
  2. 2. O QUE É SEO?
  3. 3. MÁGICO? • Não, não sou uma pessoa que manipula o Google! Apenas facilito o serviço para ele e tento fornecer conteúdo relevante para a pesquisa que o usuário faz.
  4. 4. • 67 milhõesde internautas no Brasil CRESCIMENTO
  5. 5. VOCÊ FAZ PESQUISAS? • Mais de 3.6 bilhões de buscas por dia • Maior atividade online depois do e-mail
  6. 6. AUMENTO DE INVESTIMENTO
  7. 7. • Faturamento de mais de 10 bilhões de reais; • 17 milhõesde e- consumidores; • 77% compraram online de maio a junho COMÉRCIO ELETRÔNICO BRASILEIRO
  8. 8. • Offline x Online • Offline U Online ONLINE E OFFLINE
  9. 9. MODELOS DE VENDAS
  10. 10. O WORKSHOP DE HOJE É PARA PRODUTORES DE CONTEÚDO
  11. 11. MAS SEO NÃO É SÓ PARA PROGRAMADORES?
  12. 12. • As pessoas tendem a ficar na zona de conforto; • SEO às vezes gera disputa de egos; • A alta direção precisa comprar a idéia. SEO funciona rápido quando Top->down; DIFICULDADES
  13. 13. MÃO NA MASSA!
  14. 14. IDENTIFICANDO PALAVRAS CHAVES
  15. 15. IDENTIFICANDO PALAVRAS CHAVES
  16. 16. IDENTIFICANDO PALAVRAS CHAVES
  17. 17. IDENTIFICANDO PALAVRAS CHAVES
  18. 18. IDENTIFICANDO PALAVRAS CHAVES
  19. 19. QUE TAL COPIAR?
  20. 20. IDENTIFICANDO CÓPIAS
  21. 21. O TÍTULO
  22. 22. • LG: TV 32” LCD LG 32LD420 Full HD c/ Entradas HDMI e USB e Conversor Digital • LG 32LD4220 Television – 32” HD 1080p LCD TV withe 2 x HDMI and built in freeview – LG Eletronics UK • Tv LG 32LD45 LCD 32” Full HD Conversor Digital – Zura! O TÍTULO
  23. 23. • Michael Jackson sofre parada cardíaca e morre em Los Angeles aos 50 anos – 25/06/2009 – UOL Celebridades • G1 > Música – Notícias – Michael Jackson morre aos 50 anos • A morte de Michael Jackson O TÍTULO
  24. 24. DESCRIÇÃO
  25. 25. DESCRIÇÕES • Blog de SEO com informações sobre Search Engine Optimization, Pagerank, Google e Search Engine Marketing (SEM). Aprenda a fazer otimização de sites (SEO)! • Otimização de Sites (SEO) - Artigos Informativos sobre marketing de busca, links patrocinados e estratégias de posicionamento em mecanismos de busca.
  26. 26. • 2 set. 2010 ... Wendel Moreira. Atua no mercado web há um bom tempo. ... Marketing Digital na veia – Infnet 26 de outubro de 2010 · Hospedagem de sites ... DESCRIÇÕES
  27. 27. URL
  28. 28. URL • http://www.wendelmoreira.com.br/servicos/midias-sociais • http://www.wendelmoreira.com.br/page_id=548787&cat=45484855
  29. 29. O TEXTO • Uma boa redação faz uma grande diferença; • Pequenas mudanças fazem uma boa diferença também; • Triângulo invertido; • Linkagem interna; • Não desperdiçar ‘força’ com links externos; • Número máximo de links em uma página (100);
  30. 30. OUTRAS INFORMAÇÕES
  31. 31. IMAGENS
  32. 32. VÍDEOS
  33. 33. SÓ O YOUTUBE?
  34. 34. LINKBUILDING
  35. 35. LINKBUILDING
  36. 36. • <a href=“ http://www.google.com ”>Buscador </a> • <a href=“ http://www.google.com ”><img src=“imagem.jpg” alt=“Buscador” /></a> TEXTO ÂNCORA
  37. 37. TEXTO ÂNCORA
  38. 38. LOCAL SEARCH
  39. 39. NOTÍCIAS
  40. 40. BLACK HAT
  41. 41. CONTEÚDO OCULTO div { display: none; }
  42. 42. KEYWORD STUFFING
  43. 43. CLOAKING E DOORWAY PAGE
  44. 44. CASO BMW
  45. 45. CASO BMW
  46. 46. LINK FARM
  47. 47. OVER-SUBMITTING
  48. 48. COMO DENUNCIAR • https://www.google.com/webmasters/tools/spamreport?hl=pt-BR • http://migre.me/20xie (Bing)
  49. 49. CATALOGANDO CONCORRENTES URL Palavra-chave Backlinks ext Texto exato PR Concorrente direto Título Descrição Sitelinks www.bondfaro.com.br/tv.html tv lcd lg 42 5605 0 4 SIM TV LG, Samsung, Sony e Mais -- Compare e pesquise preços - Bondfaro TV - Compare os preços de TV LG, Samsung, Sony e Mais nas maiores lojas, ... LG 42LE5300 LED Plana 42 Polegadas. Formato: Widescreen - 16:9. ... Philips 40PFL3605D LCD Plana 40 Poleg... Full HD: Sim. Conversor TV Digital Embutido: Sim. ... 4
  50. 50. CONCORRENTES DIRETOS
  51. 51. POSSÍVEIS CONCORRENTES
  52. 52. COMPARE SEMPRE
  53. 53. PÁGINAS INDEXADAS
  54. 54. CATALOGANDO CONCORRENTES DIRETOS Concorrente Bomdfaro Domínio http://www.bondfaro.com.br/ Subdomínios 0 Backlinks ext 1324701 PageRank 6 Sitelinks 8 Páginas indexadas 241.000
  55. 55. IDENTIFICANDO NOVAS PALAVRAS CHAVE
  56. 56. USABILIDADE • De que adianta o usuário chegar no seu site, se ele não converte?
  57. 57. OBRIGADO! Dúvidas? Se tiver alguma dúvida no futuro: http://www.formspring.me/wendelmoreira

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