The Working Woman’s Guide to Online Branding (whether working at home or working toward the Boardroom) Presented by: Phyll...
Overview <ul><li>Introduction to WeMentor Marketing </li></ul><ul><li>Online branding, and its importance in today’s world...
WeMentor Marketing <ul><li>Helping businesses make money with social media marketing </li></ul><ul><li>First Birmingham ag...
Online Branding:  an overview <ul><li>Creating and managing the “image” by which others perceive you online. </li></ul><ul...
Online Branding:  an overview  (con’t) <ul><li>Why is having an online personal brand  important? </li></ul><ul><ul><li>It...
Developing A Personal Brand <ul><li>Research </li></ul><ul><li>Personal evaluation </li></ul><ul><li>Summary          </li...
Developing A Personal Brand:  Research <ul><li>Google yourself </li></ul><ul><li>List reasons it’s important to you person...
Sample personal branding statements: <ul><li>My name is  Sue Shaper,  a  happily employed  and  experienced computer progr...
Sample personal branding statements <ul><li>My name is Celeste Thompson, a 20-year sales executive. I am unique because of...
Sample personal branding statements <ul><li>My name is Joanne Filwith, an active, civic-minded stay-at-home mom to 2 beaut...
Publicize your personal brand <ul><li>Get headshot made first </li></ul><ul><li>Buy a web domain of your name (i.e.,  www....
Maintain your personal brand <ul><li>Choose sites on which to engage: </li></ul><ul><ul><li>Utilize popular sites  </li></...
Get my eBook! <ul><li>Follow my company’s fan page on Facebook (facebook.com/wementorsmm), and I’ll e-mail you a free copy...
Questions?
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The Working Woman's Guide to Online Branding

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Presentation given to the Leadership Institute of the Junior League of Birmingham Alabama on Thursday evening, December 3, 2009

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The Working Woman's Guide to Online Branding

  1. 1. The Working Woman’s Guide to Online Branding (whether working at home or working toward the Boardroom) Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
  2. 2. Overview <ul><li>Introduction to WeMentor Marketing </li></ul><ul><li>Online branding, and its importance in today’s world </li></ul><ul><li>Developing your online brand </li></ul><ul><li>Publicizing your online brand </li></ul><ul><li>Maintaining your online brand </li></ul>
  3. 3. WeMentor Marketing <ul><li>Helping businesses make money with social media marketing </li></ul><ul><li>First Birmingham agency to focus exclusively on social media marketing </li></ul><ul><li>Partner David Sher, CEO of AmSher </li></ul><ul><li>www.wementorsmm.com </li></ul><ul><li>facebook.com/wementorsmm </li></ul>
  4. 4. Online Branding: an overview <ul><li>Creating and managing the “image” by which others perceive you online. </li></ul><ul><li>Businesses are doing it – why can’t individuals? </li></ul><ul><li>Very few doing well; takes little effort to “stand out” online. </li></ul><ul><li>You DON’T need to be a “computer geek” to develop a strong online personal brand. </li></ul>
  5. 5. Online Branding: an overview (con’t) <ul><li>Why is having an online personal brand important? </li></ul><ul><ul><li>It’s the first place people will look to form opinion of you. </li></ul></ul><ul><ul><li>Finding employment (1 out of every 5 employers used LinkedIn for recruiting; 53% of those look for passive candidates). </li></ul></ul>
  6. 6. Developing A Personal Brand <ul><li>Research </li></ul><ul><li>Personal evaluation </li></ul><ul><li>Summary          </li></ul>
  7. 7. Developing A Personal Brand: Research <ul><li>Google yourself </li></ul><ul><li>List reasons it’s important to you personally – will shape your efforts </li></ul><ul><li>What makes you unique? </li></ul><ul><li>Figure out your professional values </li></ul><ul><li>Summarize into a statement. Example: My name is ____________________, an (adjective) (noun). I am unique because of my (phrase 1) and (phrase 2). I am here to (ask for what you want). </li></ul>
  8. 8. Sample personal branding statements: <ul><li>My name is Sue Shaper, a happily employed and experienced computer programmer. I am unique because of my ability to interface well with non-technical customers and also because of my relentless attention to quality in documenting my code . I am here to meet like-minded individuals in order to broaden my network of fellow programmers . </li></ul>
  9. 9. Sample personal branding statements <ul><li>My name is Celeste Thompson, a 20-year sales executive. I am unique because of my ability to meet and exceed sales quotas by being an &quot;antisales“ person, and also because of my goofy but very likeable and earnest personality that gets me noticed. I am here to find a new career in sales management in the healthcare industry. </li></ul>
  10. 10. Sample personal branding statements <ul><li>My name is Joanne Filwith, an active, civic-minded stay-at-home mom to 2 beautiful boys. I am unique because I speak Spanish and grew up in a multilingual family. I am here to learn more about poverty issues in Birmingham Alabama and to recruit members for my action committee with the Junior League. </li></ul>
  11. 11. Publicize your personal brand <ul><li>Get headshot made first </li></ul><ul><li>Buy a web domain of your name (i.e., www.phyllisneill.com ) </li></ul><ul><li>Get engaged in social media: LinkedIn, Facebook, Twitter, niche social sites. </li></ul><ul><li>Start a blog </li></ul><ul><li>Write an article </li></ul>
  12. 12. Maintain your personal brand <ul><li>Choose sites on which to engage: </li></ul><ul><ul><li>Utilize popular sites </li></ul></ul><ul><ul><li>Utilize niche industry sites </li></ul></ul><ul><li>Establish goals for time spent </li></ul><ul><li>Establish a weekly schedule for participating online </li></ul>
  13. 13. Get my eBook! <ul><li>Follow my company’s fan page on Facebook (facebook.com/wementorsmm), and I’ll e-mail you a free copy of my book. www.thejobseekersguidetoonlinebranding.com </li></ul>
  14. 14. Questions?

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