Junior League Communications Committee Meeting 122009

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Presentation to Junior League of Birmingham's Communications Committee for their December 2009 monthly meeting

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Junior League Communications Committee Meeting 122009

  1. 1. Social Media: “free” advertising for cause-driven organizations Presented to: Junior League of Birmingham Communications Committee Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
  2. 2. Overview <ul><li>Introduction to WeMentor Social Media Marketing </li></ul><ul><li>Social Media Marketing today </li></ul><ul><li>Benefits to Social Media </li></ul><ul><li>Overview of “ Own Your Space™ ” Program </li></ul><ul><li>Phase 1, 2, and 3 </li></ul>
  3. 3. WeMentor Social Media Marketing <ul><li>Helping businesses make money with social media marketing </li></ul><ul><li>First Birmingham agency to focus exclusively on social media marketing </li></ul><ul><li>Partner Phyllis Neill, 20-year background in marketing </li></ul><ul><li>Partner David Sher, CEO of AmSher </li></ul><ul><li>www.wementorsmm.com </li></ul>
  4. 4. Social Media Marketing Today <ul><li>Facebook - 350 million members—5 million new users a week. </li></ul><ul><li>LinkedIn – 54 million members; 1 million new members every 12 days. Average age 41; average income $109,000 </li></ul><ul><li>Twitter - 50 million </li></ul><ul><li>Blogs - 200 million blogs; 120,000 new blogs a day </li></ul><ul><li>86% of companies surveyed will increase spending in social media in 2010. (source: eConsultancy’s “Social Media and Online Report) </li></ul>
  5. 5. Benefits to social media <ul><li>Member-driven orgs already good at principles behind social media </li></ul><ul><li>Share knowledge </li></ul><ul><li>Deepen constituent relationships (i.e. members, donors, volunteers) </li></ul><ul><li>Make money for fundraisers </li></ul><ul><li>Increase brand awareness </li></ul>
  6. 6. “ Own Your Space™ ” Program <ul><li>Proprietary program designed by WeMentor Social Media Marketing. </li></ul><ul><li>Goal is to help clients get most “bang for their buck” out of social media. </li></ul><ul><li>Primary focus is: research, good content, measurement. </li></ul><ul><li>3 Phases: </li></ul><ul><ul><li>Phase 1 – auditing, listening </li></ul></ul><ul><ul><li>Phase 2 – planning, executing </li></ul></ul><ul><ul><li>Phase 3 – measuring, tweaking </li></ul></ul>
  7. 7. Phase 1: auditing, listening <ul><li>Who’s talking about your brand on social media? </li></ul><ul><li>What is your competition doing with social media that you are not? </li></ul><ul><li>Which topics and/or products are being discussed the most on social media? </li></ul><ul><li>On which social media sites are your target customers “hanging out”? </li></ul><ul><li>What’s being written about you on blogs and forums? </li></ul><ul><li>Plan for ongoing listening          </li></ul>
  8. 8. Phase 2: planning, executing <ul><li>Develop plan for WHERE to participate (based on audit/listening info). </li></ul><ul><li>Develop plan for ongoing regular content creation. </li></ul><ul><li>Begin implementation of the above. </li></ul>
  9. 9. Phase 3: analyzing, tweaking <ul><li>Develop specific goals for performance based off of goals from phase 2 </li></ul><ul><li>Create metrics template; begin gathering data. </li></ul><ul><li>Analyze initial results. </li></ul><ul><li>Tweak plan according to results and desired outcomes. </li></ul>
  10. 10. Questions?

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