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How web standards to save you time and money

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At the J.Boye conference in Aarhus I was asked to speak about web standards. As this was a busniess audiance I was presenting to, I decided to give a business case as to why you should use standards. Working for the British Museum, I used the British Museum website for case studies and examples.

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How web standards to save you time and money

  1. 1. How web standards save you time and money Philip Poole
  2. 2. www.britishmuseum.org
  3. 3. http://www.w3.org/ HTML HTML 4.01 XHTML 1.0 CSS XHTML 1.1 CSS 2 HTML 5 (future) CSS 2.1 CSS 3 (future) Accessibility Web Content Accessibility Guidelines (WCAG) WAI-ARIA
  4. 4. Web standards save time and money
  5. 5.   Less code   Increases accessibility   Future proofing   Improved maintenance of code   Still need to code well Even if you are a small organisation
  6. 6. SEO More Browsers Accessible Open Standards Mobile / Devices
  7. 7. Web standards help optimise websites for search engines
  8. 8. 1.4% = 12,000 people a month
  9. 9. Standard based websites will work on more mobiles
  10. 10. 25% more iPhone users this year 35,000 people a year
  11. 11. Standards based websites are more accessible
  12. 12. Aim to make our website available to the widest possible audience
  13. 13.   SEO benefits across whole website   Usability improvements   Won Jodi award for Web accessibility
  14. 14. More traffic More revenue Different audiences Increase reach
  15. 15. ppoole@britishmuseum.org www.britishmuseum.org Philip Poole http://welovenicethings.com http://twitter/ilovenicethings

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