Social media and employee engagement - NHC Social Media Conference

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A presentation we gave at the Northern Housing Consortium social media conference 2012, looking at using social media in the social housing sector.

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Social media and employee engagement - NHC Social Media Conference

  1. 1. Social media…it’ll never catch on! Jon/Davies Partner @welovecha*erwww.welovecha*er.com facebook.com/welovecha*er
  2. 2. About me ‣ Digital/partner/at/Cha*er ‣ 6/years/working/on/web/and/ social/media/projects/in/public/ and/private/sector ‣ Clients/include: ///////Telefónica/O2 ///////Global/Radio ///////Hyde/Group ///////Shepherd/Group/(Portakabin)
  3. 3. About ChatterWe/help/organisaNons/build/their/employer/brand/through/be*er/communicaNons/with/talent
  4. 4. What is a brand? “what&people&say,&think&and&feel&about&a& company,&product&or&service...&a&brand&is&the& essence&or&promise&of&what&will&be&delivered& or&experienced.”
  5. 5. What is a brand? This/is/a This/is/a product logo
  6. 6. What is a brand? This/is/a This/is/a This/is/a product logo brand
  7. 7. What is a brand? This/is/a This/is/a This/is/a product logo brand Photo from: http://blog.frankchimero.com/post/1059696119
  8. 8. Your brand is what people say about youwhen you’re not in the room… Jeff/Bezos/R/Founder/of/Amazon
  9. 9. Everybody has a social graph...
  10. 10. Everybody has a social graph... Current Job Previous Jobs Online University Social
  11. 11. Social media evolution Create/ Presence
  12. 12. Social media evolution Create/ Build/ Presence audience
  13. 13. Social media evolution Create/ Build/ Seed Presence audience content
  14. 14. Social media evolution Create/ Build/ Seed Presence audience content Brand/and/tone/of/voice
  15. 15. LinkedInBuilding/a/company/presence
  16. 16. Creating the presence ‣ Anyone/with/a/company/ email/address/can/setup/ the/page,/and/assign/ admins ‣ Populate/the/content/as/ fully/as/possible ‣ Add/Products/and/ Services ‣ Link/your/blog/twi*er/ company/buzz
  17. 17. Building the audience ‣ Add/the/Follow/bu*on ‣ Insider/Widget ‣ Consider/ “Apply/with/Linkedin”
  18. 18. Seeding the content ‣ Post/regular/company/ status/updates ‣ Keep/it/bright/and/friendly ‣ Give/an/insight/into/your/ organisaNon
  19. 19. Google+Building/a/company/presence
  20. 20. Creating the presence ‣ Company/pages/have/ been/available/since/ November ‣ Set/up/your/work/ email/as/a/google/ account ‣ Fully/populate/all/of/ the/profile/ informaNon/and/ think/SEO
  21. 21. Creating the presence ‣ Company/pages/have/ been/available/since/ November ‣ Set/up/your/work/ email/as/a/google/ account ‣ Fully/populate/all/of/ the/profile/ informaNon/and/ think/SEO
  22. 22. Creating the presence ‣ Company/pages/have/ been/available/since/ November ‣ Set/up/your/work/ email/as/a/google/ account ‣ Fully/populate/all/of/ the/profile/ informaNon/and/ think/SEO
  23. 23. Building the audience ‣ Segment/with/circles ‣ +1/bu*on ‣ Direct/Connect/Code ‣ +1/relevant/content ‣ Search/+/Your/World/ makes/the/increasingly/ important
  24. 24. Seeding the content ‣ Limited/API/provides/ways/to/ take/content/from/Google+/ but/not/to/push/it/in ‣ PosNng/richer/content/such/ as/photos/and/links/aids/ uptake ‣ Consider/using/hangouts/and/ other/features ‣ Focus/on/key/content
  25. 25. Search + Your World ‣ InformaNon/from/your/ Google+/circles/and/other/ networks/blended/into/ your/search/results ‣ Creates/a/stronger/filter/ bubble
  26. 26. Search + Your World ‣ InformaNon/from/your/ Google+/circles/and/other/ networks/blended/into/ your/search/results ‣ Creates/a/stronger/filter/ bubble
  27. 27. Search + Your World ‣ InformaNon/from/your/ Google+/circles/and/other/ networks/blended/into/ your/search/results ‣ Creates/a/stronger/filter/ bubble
  28. 28. Case Studies
  29. 29. Global
  30. 30. Taking obsession external
  31. 31. Taking obsession external
  32. 32. Taking obsession external
  33. 33. Taking obsession external
  34. 34. 550Likes254kFriends/of/friends1565Weekly/reachGlobal on Facebook
  35. 35. O2 Case Study
  36. 36. O2 Case Study
  37. 37. ‣ Wanted/to/improve/their/ employer/brand‣ Show/a/consistent/face/to/the/ market‣ Create/a/great/experience/from/ enquiry/to/applicaNon/to/ onboarding/and/beyond... The Hyde Group
  38. 38. Hyde - Attraction
  39. 39. Hyde - Attraction
  40. 40. Hyde - Recruitment
  41. 41. Hyde - Recruitment
  42. 42. Hyde - Engagement
  43. 43. What next?
  44. 44. Facebook Timeline for Pages ‣ The/new/profile/style/ comes/to/company/pages ‣ Rolls/out/in/April,/ready/or/ not! ‣ One/item/can/be/pinned/to/ the/top ‣ Any/custom/branded/ content/is/relegated/to/ header/box ‣ Cover/images/can’t/contain/ a/call/to/acNon
  45. 45. Go Team! ‣ Dashboards/enable/team/ management/of/social/ efforts ‣ Assign/tweets/updates/to/ relevant/team/member ‣ Post/once/and/syndicate/to/ mulNple/networks
  46. 46. ‣ 9.5%/of/visits/and/growing… ‣ To/app/or/not/to/app? ‣ HTML5/seems/to/be/the/ way/forward ‣ Are/the/processes/tasks/for/ your/users/achievable/on/a/ mobile?2010, 2011, 2012 the year of mobile!
  47. 47. Rewire your social strategy... ‣ API’s/enable/you/to/build/ your/own/tools/on/top/of/ other/sites ‣ Make/it/easy/with/a/tool/ like/IFTTT.COM ‣ Simple/trigger/and/acNon/ approach ‣ Post/on/Google+/and/ update/Twi*er/Facebook
  48. 48. Enough of the chat…over to you @welovecha*er facebook.com/welovecha*er +cha*er

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