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Market Entry to HK & China (Regular Export & Cross Border e-Commerce)-linkedin

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Market Entry to HK & China (Regular Export & Cross Border e-Commerce)-linkedin

  1. 1. Market Entry to Hong Kong and China (Regular Export & Cross Border e-Commerce) YOLANDA CHE CEO & CONSULTANT, WELLNESS CLUB LTD © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
  2. 2. Market Entry Consultation Services 1) Food Labelling + Registration Service 2) Distributor Recruitment + Cross Border e-Commerce 3) Product Training 4) Brand Marketing Support 5) Trade Marketing + Business Matching 6) Representative Office 7) Trade Mark Registration + Company Set-up © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M 20+ years ~ food ~ personal care ~ supplement
  3. 3. HONG KONG © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
  4. 4. COMPLIANCE © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M FOOD & FOOD SUPPLEMENT LABELLING
  5. 5. PRE-PACKAGED FOODS (1) Food Labeling Regulation © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
  6. 6. PRE-PACKAGED FOODS (2) Food Nutritional Labeling Regulation Food Nutrition Labeling 7 core nutrients plus energy (7 + 1) energy, protein, total fat, saturated fat, trans fat, carbohydrate, sugars, sodium Expressions of Required Nutrients Per 100 g (or 100 ml) or Per serving in g/ml © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
  7. 7. PRE-PACKAGED FOODS (3) Food Allergen Labeling Regulation Food Allergens   © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
  8. 8. How can we support YOU? © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M INDEPENDENT COMPLIANCE REPRESENTATION ~ FOOD & FOOD SUPPLEMENT LABELLING ~ OTC & DIETARY SUPPLEMENT REGISTRATION SERVICE
  9. 9. CHINA © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
  10. 10. CONSUMER DEMAND © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M OVERVIEW
  11. 11. What are CHINA consumers looking for? © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
  12. 12. EXPORT TRADE © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M PREPARATION FOR TARGET MARKET
  13. 13. LANGUAGE OF WEBSITE © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
  14. 14. How can we support YOU? © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M (1) TRADE SHOW REPRESENTATIVE (2) TRADE SHOW MARKETING (LOCAL CELEB CHEF) (3) DISTRIBUTOR RECRUITMENT ~ TRADITIONAL ~ CROSS-BORDER E-COMMERCE (4) TRADEMARK REGISTRATION (HK & CHINA)
  15. 15. EXPORT TRADE © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M AFTER EXHIBITIONS, WHAT’S NEXT?
  16. 16. EXPORT STRATEGY TO ASIA © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M ACTION: FOLLOW-UP LEADS CONSTANTLY QUESTION: HOW TO SUSTAIN ON-GOING B2B SALES AFTER EXHIBITION?
  17. 17. EXPORT STRATEGY TO ASIA © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M SOLUTION: SHOWROOM & TRADE REP. OFFICE IN HK FOR HK, CHINA, ASIA BUYERS
  18. 18. EXPORT STRATEGY TO ASIA © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M ADVANTAGE: (1) KEEP YOUR PRESENCE IN THE MARKET, JAN-DEC (2) CAPTURE UNATTENDED SALES LEADS & ENQUIRIES FROM HK, CHINA, ASIA (3) ACT AS REPRESENTATIVE OFFICE IN ASIA FOR REGIONAL BUSINESS DEVELOPMENT (4) MANAGE OPERATION OF CROSS BORDER E-COMMERCE
  19. 19. How can we support YOU? © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M (1) B2B TRADE REP. IN ASIA REGION (2) SHOWROOM B2B SALES (3) OPERATION OF CROSS BORDER E-COMMERCE (CHINA) (4) PRODUCT MARKETING (CELEB CHEF) (5) TRADEMARK REGISTRATION (HK & CHINA)
  20. 20. Q&A © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M TIPS FOR SUCCESS
  21. 21. Key Factors to Successful Market Entry © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M (1) RELIABLE LOCAL PARTNERS, CONSULTANTS (2) REGULATORY COMPLIANCE, TRADEMARK + BUSINESS DEVELOPMENT = SAME PARTY??
  22. 22. Key Factors to Successful Market Entry © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M (3) BE FLEXIBLE (PLAN A, B, C…) (4) SOLE DISTRIBUTOR IN CHINA ??
  23. 23. One-on-One Consultation Thank You YOLANDA CHE info@wellnessclubhk.com www.wellnessclubhk.com market entry consultancy independent compliance representation e.g. registration (foods, dietary supplements, IP) product training B2B, B2C matching product’s carbon auditing and offset © A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D

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