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WTM 2013 - Innovating corporate travel


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"Innovating corporate travel" is a presentation made at the World Travel Market, in the Travel Innovation Summit in association with Travel Technology Initiative. This year Paul Richer of Genesys organised several sessions of the technology events at World Travel Market and invited me to be a speaker and panelist ...

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Published in: Travel, Business
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WTM 2013 - Innovating corporate travel

  1. 1. The Digilution of Business Travel William El Kaim Marketing Technology Director, Carlson Wagonlit Travel (CWT) #Digilution #WTM2013
  2. 2. CWT: A Global Leader Specialising in Business Travel Management Copyright © 2013 CWT 2
  3. 3. We are the start of over 37 million journeys each year… Copyright © 2013 CWT 3
  4. 4. It’s More Than Just a Booking! Booking business travel (online/offline) Helping millions of travellers Managing corporate policy Maintaining clients and travellers profiles Managing Payment and expense Helping travellers extend business stays (Bleisure) Copyright © 2013 CWT 4
  5. 5. Welcome to a New World! A crowded, urbanized, Asia-centred, resource scarce world
  6. 6. Copyright © 2013 CWT 6
  7. 7. The World Is Changing! 2013 The combined GDP Of “poor” nations is greater than the “rich” ones Asia, Africa, and Latin America will account for virtually population growth over the next 20 years all The world economy is projected to be about 80% larger in 2020 than it was in 2000 The middle class is 5 billion people by 2031, up expected to reach from 2.1 billion people in 2011 World total population will increase from 7 to 8.3 billion people in 2030 Urbanisation growth rate is expected to be 2% per year, 60% of the world population (5 billion in 2030) Copyright © 2013 CWT 7
  8. 8. Travel & Tourism Benefits 17% of international tourism will be business and professional related in 2020 Western Europe still the largest business travel 37% share of all market - international arrivals Asia Pacific region will highest domestic travel growth have the in the next few years. Asia Pacific business travel market is catching up fast with 29% of all international arrivals Global corporate travel was likely to “see growth stabilising” at 4% per year based on around business travel arrivals 65% By 2020, of booking will be made online and airline websites will capture 59% of booking volume by 2017 (up from 35% in 2012) Copyright © 2013 CWT 8
  9. 9. Where is Business Travel Going? Digilution of Business Travel
  10. 10. The Digilution of Business Travel A Never Ending Journey … Copyright © 2013 CWT 10
  11. 11. The Digilution of Business Travel Rise of Mobility Management Copyright © 2013 CWT 11
  12. 12. Planning & Living Door to Door Multimodal Search Copyright © 2013 CWT 12
  13. 13. VIDEO CALL + SCREEN SHARING Anywhere Station Copyright © 2013 CWT 13
  14. 14. CWT To Go Capture off-channel data and spend to provide increased visibility into traveller behavior Copyright © 2013 CWT 14
  15. 15. The Virtual Assistant A Personal Travel Assistant, always available … Big mother cares for you! “David, your taxi to the Airport arrives in 5 minutes, do you have your passport and credit cards?” There for you with the relevant information at all the key moments of your travel: Helps you plan & book your trip Sorting out the last minute stuff Guiding you from the destination airport Helping during your stay Getting you back home and to the office Copyright © 2013 CWT 15
  16. 16. CWT Trip Reconstruction Platform What is driving hotel attachment increase? For every thousand mile flown how many additional nights added to the stay? What is the Travel Stress Index of a CWT traveller? Copyright © 2013 CWT 16
  17. 17. Conclusions Copyright © 2013 CWT 17
  18. 18. Thank you. William El Kaim Marketing Technology Director Global Product Innovation Mobile images from designer Mac Finamizu and Yankodesign