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Travel Dashboards: Real-time
Data and Analytics for all
William El Kaim – Marketing Technology Dr.
Catalin Ciobanu (Data S...
Copyright © 2013 CWT
“Live” Dashboards as CWT Pilots
CWT Pilots
A “pilot” is a project managed by the Global product Innov...
Copyright © 2013 CWT
Delivering on data: Build it and they will
come!
Objectives
investigate what’s technically feasible T...
Copyright © 2013 CWT
Evangelization: Real Time Bookings on
a map
4
Copyright © 2013 CWT
Actionable Insight: Fare Alert
5
Copyright © 2013 CWT
Actionable Insight: Air Traffic Control
Tower
6
Copyright © 2013 CWT
Smart Analytics … from Logs with
Splunk
Splunk used in CWT for:
Real Time Threat or Activity Analysis...
Copyright © 2013 CWT
Working w/ SLAs
8
Copyright © 2013 CWT
Lessons learned & Next Steps
CWT Pilots showed the technology is here
Data access limited by organiza...
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Eye4travel analytics New York 2013

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Travel Dashboards: Real time data and analytics for all

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Eye4travel analytics New York 2013

  1. 1. Travel Dashboards: Real-time Data and Analytics for all William El Kaim – Marketing Technology Dr. Catalin Ciobanu (Data Scientist, Innovation) Matthew Sorenson (Sr. Technical Analyst, Technology) Copyright © 2013 CWT
  2. 2. Copyright © 2013 CWT “Live” Dashboards as CWT Pilots CWT Pilots A “pilot” is a project managed by the Global product Innovation team, and used to test and validate new ideas, services and products. A pilot is always done with a customers: CWT BU or clients. A pilot is NOT A PRODUCT and has a short lifetime. 2
  3. 3. Copyright © 2013 CWT Delivering on data: Build it and they will come! Objectives investigate what’s technically feasible TODAY in our current IT context, see how it answers business needs and at what cost. Why now? Hired a A+ grade Data Scientist … (blame me!) Real-time access to “Transactions” information (incl. pre-ticket) Access to TX history up to several years back Key Business Requests Guarantee Best Fare at time of booking - Live comparison of booked trip with historical averages and “average” public shopping price Segmentation - Client and Traveler Data in “context” Actionable data – Fare Optimization, Business forecast Advanced Data analytics – TMI reports or clients program analysis Compliance – PCI 3
  4. 4. Copyright © 2013 CWT Evangelization: Real Time Bookings on a map 4
  5. 5. Copyright © 2013 CWT Actionable Insight: Fare Alert 5
  6. 6. Copyright © 2013 CWT Actionable Insight: Air Traffic Control Tower 6
  7. 7. Copyright © 2013 CWT Smart Analytics … from Logs with Splunk Splunk used in CWT for: Real Time Threat or Activity Analysis PCI Compliance Dashboards Checking SLA from partners API and systems to systems flows Forecasting the Estimated Time to Failure of mounted Disks Tracking Transaction Activity Across Enterprise systems … 7
  8. 8. Copyright © 2013 CWT Working w/ SLAs 8
  9. 9. Copyright © 2013 CWT Lessons learned & Next Steps CWT Pilots showed the technology is here Data access limited by organizations, not technology Volume-limitation: virtually none (private cloud / Saas) Truly “live” display is possible but required additional effort (costs) Continue on the path of Big Data Control our “V”s (Volume, Variety, Velocity, Veracity, Visualization) We need more Actionable and Scalable insights We need to find the “best” Organization Centralized Expertise Center or Built in each BU Train internally (as we do) or outside? 9

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