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TEDx HSLU (5 June 2014)
Resilience:
Key to Successful Innovation
Prof. Dr. Laurence Welford...
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Societal Productivity
Health
Leisure
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Health
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1998 20081988 20011994
murine
chimeric
human
humanized
Remicade
Herceptin
Mabthera
Myotarg
...
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Health
Productivity
8/24/14 Seite 98/24/14 Seite 9
“... the Mac is to become
the center of
your Digital Lifestyle”
“With appropriate applicati...
8/24/14 Seite 108/24/14 Seite 10
iTunes
Store
PodcastsVideo Apps Rentals HDiTunes iTunes iTunes
Store
Sources: Apple Inc. ...
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2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20122000
Stock Price 2000-12
($ pe...
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Productivity
Health
Leisure
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2013
5.4 Billion
cans sold
1987 - 1992
5 Years
on Austrian market
until first expansion
1...
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Inspiring. Different.
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8/24/14 Seite 178/24/14 Seite 17
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Productivity
Health
Societal
Leisure
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Competence
Oriented
Research and
Education
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CORE - “Aligned with the Zeitgeist”
"Employers will want
people who can think,
as well as...
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“The job that students
and policymakers need done
is the bestowal of the insights and ski...
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The SRH Advantage
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“It’s been a White-Knuckle Ride”
8/24/14 Seite 248/24/14 Seite 24
Challenges
• Students need to become familiar with and
understand
all key aspects of Sale...
8/24/14 Seite 258/24/14 Seite 25
Only a “General Briefing” was provided:
to resemble “Real Life Scenarios” and to leverage...
8/24/14 Seite 268/24/14 Seite 26
How do the Students* React to CORE...?
Kern-Reaktionen
Sehr interaktiv, abwechslungsreich...
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8/24/14 Seite 288/24/14 Seite 28
ProductivitySocietal
Health
Leisure
8/24/14 Seite 298/24/14 Seite 29
PASSION CARE
CREATIVITY
ENERGY
TIME
COURAGE
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Maya Angelou
(04.04.1928 - 28.05.2014)
“All great achievements
require time”
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One Final Thought ...
• Focus on what’s important
• Capture the good things
• Develop fro...
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Danke für Ihre Aufmerksamkeit !
Thank you for your attention !
Prof. Dr. Laurence Welford...
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8/24/14 Seite 348/24/14 Seite 34
For Further Information / Additional Sources:
• https://www.synagis.com/
• Steve Jobs int...
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"Inspiring Innovation" HSLU TEDx Event - "Resilience: Key to Successful Innovation"

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VIDEO CAN BE VIEWED AT: https://www.youtube.com/watch?v=qpGmtaxKR70

Slide set from presentation at TEDx Event ("Inspiring Innovation")
hosted by University of Ludwigshafen, HSLU.

For Further Information / Additional Sources:

SYNAGIS:
https://www.synagis.com/

APPLE:
Steve Jobs introduces Original iPod - Apple Special Event (2001). https://www.youtube.com/watch?v=SYMTy6fchiQ

RED BULL:
http://energydrink-de.redbull.com/unternehmen
Keller, KL (2008). Red Bull: Building brand equity in non-traditional ways. In: Best Practice Cases in Branding - Lessons from the World's Strongest Brands. Pearson Prentice Hall.

PUSSANGA:
http://www.pussanga.com/

SRH UNIVERSITY:
http://www.hochschule-heidelberg.de/de/studium/nach-dem-core-prinzip-studieren/
https://www.youtube.com/watch?v=JcMUCnDfAXc

ALTERNATIVE TEACHING METHODS:
http://www.slideshare.net/welfordla/sm-love-story
https://www.youtube.com/watch?v=JcMUCnDfAXc




Published in: Marketing

"Inspiring Innovation" HSLU TEDx Event - "Resilience: Key to Successful Innovation"

  1. 1. 8/24/14 Seite 18/24/14 Seite 1
  2. 2. 8/24/14 Seite 28/24/14 Seite 2 TEDx HSLU (5 June 2014) Resilience: Key to Successful Innovation Prof. Dr. Laurence Welford Faculty of Business Administration SRH University, Heidelberg
  3. 3. 8/24/14 Seite 38/24/14 Seite 3
  4. 4. 8/24/14 Seite 48/24/14 Seite 4 Societal Productivity Health Leisure
  5. 5. 8/24/14 Seite 58/24/14 Seite 5 Health
  6. 6. 8/24/14 Seite 68/24/14 Seite 6
  7. 7. 8/24/14 Seite 78/24/14 Seite 7 1998 20081988 20011994 murine chimeric human humanized Remicade Herceptin Mabthera Myotarg CampathHumiraRaptivaZevalin OrthcloneOKT3 ReoPro Zenapax Simulect BexxarAvastinErbituxXolair TysabriVectibix Cimzia Soliris Lucentis Antibody-type Introduced in 1998, SYNAGIS was the first humanized monoclonal antibody to be approved for prevention of an infectious disease. Monoclonal antibodies: the first 20 years
  8. 8. 8/24/14 Seite 88/24/14 Seite 8 Health Productivity
  9. 9. 8/24/14 Seite 98/24/14 Seite 9 “... the Mac is to become the center of your Digital Lifestyle” “With appropriate application software, the Mac can add tremendous value to these devices and become a central part of your life ... so you just can’t get on without it” Apple’s Digital Hub Strategy (2001)
  10. 10. 8/24/14 Seite 108/24/14 Seite 10 iTunes Store PodcastsVideo Apps Rentals HDiTunes iTunes iTunes Store Sources: Apple Inc. Form 10-K (2002-2010 incl.) Desktops Laptops iPod Music-rel. Prod + Serv. iPhone Software, Peripherals Annual Sales 2000-09 ($ Billion) The iPod brought Apple computers into the “relevant set” for a new set of customers: iTunes was a significant factor.
  11. 11. 8/24/14 Seite 118/24/14 Seite 11 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20122000 Stock Price 2000-12 ($ per share, adjusted) $750 $500 $250  $800  $800  $800  $800 $800  $800  $800  $800  $800  $800  $800  $800  $800 Sources: Apple Inc. Form 10-K (2002-2013 incl.) $42.9 $5.4 $5.7 $6.2 $8.3 $13.9 $19.3 $24.0 $37.5 Desktops Laptops/Portables iPod Music-rel. prod + serv. iPhone Software, Peripherals iPad 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20122000 $65.2 $108.2 $156.5 $8.0 Annual Sales 2000-12 ($ Billion)
  12. 12. 8/24/14 Seite 128/24/14 Seite 12 Productivity Health Leisure
  13. 13. 8/24/14 Seite 138/24/14 Seite 13
  14. 14. 8/24/14 Seite 148/24/14 Seite 14 2013 5.4 Billion cans sold 1987 - 1992 5 Years on Austrian market until first expansion 1984 - 1987 3 Years from contract until Austrian launch 2 Years product & packaging development 200 packaging proposals 3000 Pages scientific product documentation in 1 country in 166 countries
  15. 15. 8/24/14 Seite 158/24/14 Seite 15 Inspiring. Different.
  16. 16. 8/24/14 Seite 168/24/14 Seite 16
  17. 17. 8/24/14 Seite 178/24/14 Seite 17
  18. 18. 8/24/14 Seite 188/24/14 Seite 18 Productivity Health Societal Leisure
  19. 19. 8/24/14 Seite 198/24/14 Seite 19 Competence Oriented Research and Education
  20. 20. 8/24/14 Seite 208/24/14 Seite 20 CORE - “Aligned with the Zeitgeist” "Employers will want people who can think, as well as memorize facts." Education Section of The Guardian Newspaper (13 Jun 2013) Our traditional education system trains us to MEMORIZE FACTS stored in textbooks and then regurgitate them in an exam Our traditional education system trains us to MEMORIZE FACTS stored in textbooks and then regurgitate them in an exam ... But as modern professionals, we can’t acquire knowledge in this way, because the knowledge we need isn’t static - IT’S ALWAYS CHANGING
  21. 21. 8/24/14 Seite 218/24/14 Seite 21 “The job that students and policymakers need done is the bestowal of the insights and skills necessary not just to make a living, but to make the most of life ...” “In a world where online learning begins to pre-empt classroom learning, mentoring will replace lecturing” In addition to the economic goals of providing education (wage-earning advantage) ... “are the jobs of discovery, memory and mentoring ....”
  22. 22. 8/24/14 Seite 228/24/14 Seite 22 The SRH Advantage
  23. 23. 8/24/14 Seite 238/24/14 Seite 23 “It’s been a White-Knuckle Ride”
  24. 24. 8/24/14 Seite 248/24/14 Seite 24 Challenges • Students need to become familiar with and understand all key aspects of Sales Management • Students develop ability to “sell ideas”, even if they will never work as “salespeople” • Tap into their desire for creativity and problem-solving • Give students a sense of achievement, on completing the course - rather than simply "ticking the box" Vision and Design of the “Sales Management” Course THE DRIVER: ”What will the students need to know, and need to understand, and how can we make this relevant, interesting, and of enduring value to them?” Practice + Coaching Knowledge
  25. 25. 8/24/14 Seite 258/24/14 Seite 25 Only a “General Briefing” was provided: to resemble “Real Life Scenarios” and to leverage individual creativity
  26. 26. 8/24/14 Seite 268/24/14 Seite 26 How do the Students* React to CORE...? Kern-Reaktionen Sehr interaktiv, abwechslungsreich. Face-to-face meetings Effort to make an interesting course. Respectful, and always tries to help The Project Work - Learning by doing Very detailed and organized plan of every session (good to follow) Professor is clearly passionate about course material. This attitude is contagious, motivating students to participate in class Compact design of the course allows for students to fully immerse themselves and engage in the course material *Verbatim written comments from Students. Sales Management (Jan-Feb 2014) Highly interactive and engaging - taking a boring topic and making it very creative
  27. 27. 8/24/14 Seite 278/24/14 Seite 27
  28. 28. 8/24/14 Seite 288/24/14 Seite 28 ProductivitySocietal Health Leisure
  29. 29. 8/24/14 Seite 298/24/14 Seite 29 PASSION CARE CREATIVITY ENERGY TIME COURAGE
  30. 30. 8/24/14 Seite 308/24/14 Seite 30 Maya Angelou (04.04.1928 - 28.05.2014) “All great achievements require time”
  31. 31. 8/24/14 Seite 318/24/14 Seite 31 One Final Thought ... • Focus on what’s important • Capture the good things • Develop from the negatives • And if things don’t work out, Take another shot! INNOVATION is like Photography:
  32. 32. 8/24/14 Seite 328/24/14 Seite 32 Danke für Ihre Aufmerksamkeit ! Thank you for your attention ! Prof. Dr. Laurence Welford Faculty of Business Administration SRH University, Heidelberg
  33. 33. 8/24/14 Seite 338/24/14 Seite 33
  34. 34. 8/24/14 Seite 348/24/14 Seite 34 For Further Information / Additional Sources: • https://www.synagis.com/ • Steve Jobs introduces Original iPod - Apple Special Event (2001). https://www.youtube.com/watch?v=SYMTy6fchiQ • http://energydrink-de.redbull.com/unternehmen • Keller, KL (2008). Red Bull: Building brand equity in non-traditional ways. In: Best Practice Cases in Branding - Lessons from the World's Strongest Brands. Pearson Prentice Hall. • http://www.pussanga.com/ • http://www.hochschule-heidelberg.de/de/studium/nach-dem-core-prinzip-studieren/ • https://www.youtube.com/watch?v=JcMUCnDfAXc

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