TODAY’S AGENDA To discuss the philosophy behind this class To tell you a little bit about the course format To discuss some “ground rules”
COURSE MATERIALS Textbook: “Consumer Behavior” by Hoyer, MacInnis andPieters Focus : The process of consumer decision making Models of judgment and decision making Psychological antecedents and consequences (“information processing”) How consumers interact with the world outside
A MODEL OFCONSUMERBEHAVIORHoyer,MacInnis &Pieters bookExhibit 1.6
CLASS SCHEDULE Lectures 1-2: Introduction Lectures 3-7: Judgment and Decision Making Lectures 9-14: The Psychological Core Lectures 17-19: Consumer Characteristics and External Influences Lectures 20-22: Consumer Behavior Outcomes and other issues Lectures 24-26: Project Presentations
ABOUT THE … GRADING Best 2 Quizzes 25% each Project Report 25% Project Presentation 15% Class Participation 4% In-Class Group Exercises 4% Research Participation 2%
QUIZZES Three quizzes (closed book) Your best two scores will be considered Format (multiple choice, fill in the blanks, etc.) All questions based on lectures + book chapters Dates and time for the quizzes Quiz 1 March 1 (Friday) 19:00-20:10pm Quiz 2 March 27 (Wednesday) 19:00-20:10pm Quiz 3 May 3 (Friday) 19:00-20:10pm
GROUP PROJECT Form groups of 6 or 7 each Email me a list of group members before Feb 19 Group photo taken on Feb. 20, in class Choose a brand and pretend you are researchers hired bythe brand manager Observe, interview, and survey consumers to study attitudes using the“Fishbein model” (you will learn about this later) Analyze and interpret the data you collect Write a report (25% of your grade, due May 16) Present your findings (15% of your grade, last 3 sessions)
IN-CLASS ACTIVITY Group exercises (4% of your total grade) Will be handed out in class You will get 10-15 minutes to work on them 1-2 groups will present their solutions The rest of the class can then comment I will collect the responses from each group, and the group as awhole will get a grade at the end of the semester Individual class participation (4% of your grade) Emphasis on commenting / answering questions Quantity and quality Attendance ≠ Participation!
RESEARCH PARTICIPATION Two experiments during the semester Not more than 1 hour each The instructions are posted on the course website
FINAL GRADING Final grades will be relative, based on yourperformance as compared to the rest of the class. No letter grades assigned for individual exams andassignments Deadlines strictly enforced. No excuses acceptedafter the deadline.
GENERAL RULES If you have something to say that is relevant to the classtopic, please say it!Ask questions Class disciplineNo private conversationsNo ringing mobile phones Punctuality: This is very importantIn classPresentations Academic dishonesty
WEB PAGE AND COURSEMAILING LIST Course websiteOn LMESLecture slides, Announcements etc. Course mailing list
INSTRUCTORHow to contact me if needed?In Person:* Office Hours: Thursday 3pm - 4pm* Or by AppointmentOffice: Room 4358, Phone: 2358 7702E-mail: firstname.lastname@example.org <- always preferred