WHEN WHERE AND WHY DID OURMONEY GO?DO BOYS AND GIRLS HAVE A DIFFERENCE?
AGENDAConsumption pattern -- Boys v.s. Girls• Their views on necessities• Where else do they spend?• What are their spending habits?Consumerism fuel 1- Social Network and Social MediaConsumerism fuel 2 – Online Shopping PlatformConsumerism fuel 3 – Promotion and Advertising• Excessive Advertising• Method of Advertising• Questionable Marketing Practice• The Consumer Black Box
VIEWS ON NECESSITIES49% spendonnecessitiesGoods andservices which areindispensable tovarious roles in hisdaily lifeBoys 32% spentonnecessitiesExpensesthat areunavoidableGirls
My Role ActivityUniversity Student • Transportation fee• Breakfast, lunch, TeaBoy Friend • Watching Movie, Shopping,Going to country side,cookingElder Brother • Birthday gifts• Treat family a mealFELIX’S VIEW ON NECESSITIESGoods and services which are indispensable to various rolesin his daily life
PATRICIA’S VIEW ON NECESSITIESYesDinner with friendsClothingEntertainment (High -tea/ dessert/ movie)NoLunchTransportationBasic skincareexpenseIs it avoidable?
WHERE ELSE DO THEY SPEND?BoysSportsAppearanceFriendshipGirlsGroomingSocializing(dinner,dessert, movie)Miscellaneous
Sport Appearance Friendship• Gym Room MonthlyPass• Top Wearing • Hang out in bar• Sport Wear • Pants • Hang out inrestaurant• Sport Equipment • Shoes • Playing sport in sportcenterWHERE ELSE DID FELIX SPEND?
WHERE ELSE DID PATRICIA SPEND?Grooming SocializingMiscellaneous
WHAT ARE THEIR SPENDING HABITS? Target and mission Don’t go “Shopping” Do research Spend more when heis happy Shopping as a leisureactivities Lots of impulsepurchase Spend more when shehas emotionalfluctuationFelix Patricia
THE TRICKY MARKETER OR OUR TRICKY BRAIN?–THE CONSUMER BLACK BOXMake use of the limited time to trigger your utmostdesire on the spur of the moment Small purchases Attractive offers Anchoring effects
HOW OUR BRAINS TRICK USThings that lead to your fragility to marketers’ tricks Projection bias Effect of hunger
CONCLUSION Don’t browse social media too often Stick to your shopping list Think critically before buying More research Don’t always compare with others STICK TO YOUR VALUE OF LIFE