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Building an Effective Web Team

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This presentation covers the functional areas (both technical and non-technical) which must be addressed when building an effective Web team.

Published in: Business, Technology
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Building an Effective Web Team

  1. 1. Building
an
EffecAve
Web
Team
 WEB
OPERATIONS
MANAGEMENT
 www.welchmanpierpoint.com

  2. 2. What Iʼll talk about: •  The basic Web Operations Management cycle •  Whatʼs going on with Web Execution •  The core functions of a “Web Team” •  Where the Web should “live” in your organization •  Answer your questions WEB
OPERATIONS
MANAGEMENT
 www.welchmanpierpoint.com
 © 2008-2010 WelchmanPierpoint
  3. 3. Web Operations Management is a discipline that outlines the concerns which organizations must address in order to maintain an effective, high-quality, low-risk Web presence. WEB
OPERATIONS
MANAGEMENT
 www.welchmanpierpoint.com
 © 2008-2010 WelchmanPierpoint
  4. 4. Web Execution is the definition, coordination and support of all the tactics required to produce a high-quality, mission- critical Web presence. Definition of Web Execution
 WEB
OPERATIONS
MANAGEMENT
 www.welchmanpierpoint.com
 © 2008-2010 WelchmanPierpoint
  5. 5. What’s
going
on
with
Execu2on
 WEB
OPERATIONS
MANAGEMENT
 www.welchmanpierpoint.com
 © 2008-2010 WelchmanPierpoint
  6. 6. Web
Program
Management
 Web Program management has to do with the administrative and communications functions of the Web Team – getting the money and headcount for projects and evangelizing and communicating the value of the Web internally in order to help align non-Web personnel with the organizational changes that might need to happen because of the reality of the Web. WEB
OPERATIONS
MANAGEMENT
 www.welchmanpierpoint.com
 © 2008-2010 WelchmanPierpoint
  7. 7. Web
Product
Management
 Product Management is the orchestration the full arena of all areas of Web development from editorial to technical. Synthesized Web product management – where both communications and technical resources work in concert, not at odds, is the most effective way to efficiently execute for the Web. WEB
OPERATIONS
MANAGEMENT
 www.welchmanpierpoint.com
 © 2008-2010 WelchmanPierpoint
  8. 8. How
They
Work
Together
 When Web Execution is functioning properly, the old broken Web Team function becomes an optimized and flexible Web production machine which is able to react quickly to new requirements, technologies and business goals. WEB
OPERATIONS
MANAGEMENT
 www.welchmanpierpoint.com
 © 2008-2010 WelchmanPierpoint
  9. 9. How
They
Work
Together
 WEB
OPERATIONS
MANAGEMENT
 www.welchmanpierpoint.com
 © 2008-2010 WelchmanPierpoint
  10. 10. Debate:
Where
should
Web
Execu2on
live?
   MarkeAng/CommunicaAons
   IT
   Lines
of
Business
or
Program
   In
outer
space
   None
of
the
above
   All
of
the
above
 WEB
OPERATIONS
MANAGEMENT
 www.welchmanpierpoint.com
 © 2008-2010 WelchmanPierpoint
  11. 11. Thanks! More information on WOM: Blog posts Articles White Papers Event and Webinar Announcements info@welchmanpierpoint.com http://welchmanpierpoint.com WEB
OPERATIONS
MANAGEMENT
 www.welchmanpierpoint.com
 © 2008-2010 WelchmanPierpoint

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